Beauty and personal care · County · Oklahoma
Nail salons in Stephens County, OK
Competitor counts, household spending and official business counts for nail salons in Stephens County, OK, set against other counties and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #618 of 1,328 scored counties
#7 of 29 scored counties in Oklahoma
- Listings
- 7
- 3 chain locations (43%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $14.2M
- On personal care products and services · $809 a household
- Spending per listing
- $2M
- 22% above the U.S.
- Listings per 10k households
- 4.0
- 33% below the U.S.
- Population, 2025
- 44,310
- +3.4% since 2020
See the nail salons around any address in Stephens County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 7 nail salons in Stephens County. Of those, 3 are chain locations, or 43%, against 27% across the U.S. Per 10,000 households, that is 4.0, 33% below the U.S. rate of 6.0.
Household spending on personal care products and services in Stephens County comes to about $14.2M a year: $809 per household, 19% below the U.S. average. Spread across 7 nail salons, that is $2M per salon, 22% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Stephens County: counts under 3 aren’t published. Official counts also show 22 one-person businesses without payroll.
Between 2020 and 2025, the population of Stephens County grew 3.4%, in step with the U.S. (+3.1%). The Groundwork market score for nail salons in Stephens County is 52 (upper middle), #618 of 1,328 scored counties and #7 of 29 scored counties in Oklahoma.
How Stephens County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stephens County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.0 | 5.9 | 6.0 |
| Spending per listing | $2M | $1.4M | $1.7M |
| Households per official establishment | n/a | 8,267 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +50.0% | +23.2% |
| Population growth, 2020–2025 | +3.4% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $809 | $841 | $1,005 |
| Median household income | $61,620 | $65,039 | $80,734 |
| Groundwork market score | 52 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 22Businesses with no payroll
- Map listings, September 2026
- 73 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Stephens County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Stephens County
- Population, 2025 estimate
- 44,310+3.4% since 2020
- Households
- 17,567
- Median age
- 42.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 870 sq. mi.
- People per square mile
- 50
- Median household income
- $61,620+30.5% vs. 2015–2019, before inflation
- Average household income
- $84,051
- Median home value
- $145,300
- Jobs located here
- 15,578
- Daytime population
- 41,720Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stephens County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for nail salons, numbered among those based in Oklahoma, with Stephens County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 79 | 10 | 3.2 | $2.9M | +14.6% | #55 of 1,328 |
| 2Rogers County, OK | 67 | 16 | 4.4 | $2.1M | +7.1% | #217 of 1,328 |
| 3Canadian County, OK | 61 | 46 | 7.9 | $1.2M | +20.4% | #386 of 1,328 |
| 4Grady County, OK | 58 | 10 | 4.8 | $1.8M | +7.7% | #461 of 1,328 |
| 5McClain County, OK | 54 | 11 | 6.7 | $1.4M | +18.4% | #574 of 1,328 |
| 6Mayes County, OK | 52 | 6 | 3.9 | $2M | +3.5% | #617 of 1,328 |
| 7Stephens County, OK | 52 | 7 | 4.0 | $2M | +3.4% | #618 of 1,328 |
| 8Cleveland County, OK | 52 | 79 | 6.8 | $1.3M | +2.6% | #642 of 1,328 |
| 9Pottawatomie County, OK | 49 | 11 | 4.1 | $1.9M | +3.5% | #728 of 1,328 |
| 10Pontotoc County, OK | 46 | 6 | 4.0 | $2M | +1.2% | #795 of 1,328 |
Other business types in Stephens County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons50
- Barbershops47
- Nail salons52
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Stephens County, OK?
There are 7 nail salons on map listings in Stephens County as of September 2026. 3 of them (43%) are chain locations. The listings count nail salons. No official count is published for nail salons in Stephens County: counts under 3 are left out. Official counts list 22 one-person businesses without payroll.
How much do households in Stephens County, OK spend on personal care products and services?
About $14.2M a year, or $809 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 7 nail salons on map listings, it comes to $2M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 17,567 households in Stephens County and national spending patterns by income.
How does Stephens County, OK compare with the U.S. for nail salons?
Stephens County has 4.0 nail salons per 10,000 households, 33% below the U.S. rate of 6.0. Spending per salon is $2M, 22% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Stephens County would have about 9, against 7 on map listings.
How fast is Stephens County, OK growing?
Population estimates put Stephens County at 44,310 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 17,567 households. The median household income in Stephens County is $61,620 a year, 24% below the U.S. median of $80,734. That rose 30.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stephens County scores 52 for nail salons (upper middle), #618 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stephens County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Stephens County
Screening a site or an acquisition in Stephens County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.