Beauty and personal care · County · Oklahoma
Nail salons in Pottawatomie County, OK
How Pottawatomie County, OK compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #728 of 1,328 scored counties
#9 of 29 scored counties in Oklahoma
- Listings
- 11
- 5 chain locations (45%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $21.3M
- On personal care products and services · $792 a household
- Spending per listing
- $1.9M
- 16% above the U.S.
- Listings per 10k households
- 4.1
- 32% below the U.S.
- Population, 2025
- 75,102
- +3.5% since 2020
See the nail salons around any address in Pottawatomie County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pottawatomie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Pottawatomie County comes to about $21.3M a year: $792 per household, 21% below the U.S. average. That is about $1.9M of household spending for each salon on map listings, 16% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 11 nail salons on map listings in Pottawatomie County as of September 2026. Of those, 5 are chain locations, or 45%, against 27% across the U.S. That is 4.1 per 10,000 households, 32% below the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in Pottawatomie County, since they leave out counts under 3. Official counts also show 53 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $170K has gone to businesses classed as nail salons in Pottawatomie County.
Population estimates show Pottawatomie County grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). Pottawatomie County scores 49 (lower middle) on the Groundwork market score for nail salons, ranking #728 of 1,328 scored counties and #9 of 29 scored counties in Oklahoma.
How Pottawatomie County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pottawatomie County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 5.9 | 6.0 |
| Spending per listing | $1.9M | $1.4M | $1.7M |
| Households per official establishment | n/a | 8,267 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +50.0% | +23.2% |
| Population growth, 2020–2025 | +3.5% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $792 | $841 | $1,005 |
| Median household income | $61,398 | $65,039 | $80,734 |
| Groundwork market score | 49 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 53Businesses with no payroll
- Map listings, September 2026
- 115 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $170K
SBA-backed loans to businesses classed as nail salons in Pottawatomie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pottawatomie County
- Population, 2025 estimate
- 75,102+3.5% since 2020
- Households
- 26,927
- Median age
- 38.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 788 sq. mi.
- People per square mile
- 93
- Median household income
- $61,398+24.7% vs. 2015–2019, before inflation
- Average household income
- $76,941
- Median home value
- $165,400
- Jobs located here
- 22,815
- Daytime population
- 67,725Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pottawatomie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Pottawatomie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for nail salons, numbered among those based in Oklahoma, with Pottawatomie County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 79 | 10 | 3.2 | $2.9M | +14.6% | #55 of 1,328 |
| 2Rogers County, OK | 67 | 16 | 4.4 | $2.1M | +7.1% | #217 of 1,328 |
| 3Canadian County, OK | 61 | 46 | 7.9 | $1.2M | +20.4% | #386 of 1,328 |
| 4Grady County, OK | 58 | 10 | 4.8 | $1.8M | +7.7% | #461 of 1,328 |
| 5McClain County, OK | 54 | 11 | 6.7 | $1.4M | +18.4% | #574 of 1,328 |
| 6Mayes County, OK | 52 | 6 | 3.9 | $2M | +3.5% | #617 of 1,328 |
| 7Stephens County, OK | 52 | 7 | 4.0 | $2M | +3.4% | #618 of 1,328 |
| 8Cleveland County, OK | 52 | 79 | 6.8 | $1.3M | +2.6% | #642 of 1,328 |
| 9Pottawatomie County, OK | 49 | 11 | 4.1 | $1.9M | +3.5% | #728 of 1,328 |
| 10Pontotoc County, OK | 46 | 6 | 4.0 | $2M | +1.2% | #795 of 1,328 |
Other business types in Pottawatomie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons36
- Barbershops48
- Nail salons49
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Pottawatomie County, OK?
As of September 2026, map listings count 11 nail salons in Pottawatomie County. 5 of them (45%) are chain locations. The listings count nail salons. No official count is published for nail salons in Pottawatomie County: counts under 3 are left out. Official counts list 53 one-person businesses without payroll.
How much do households in Pottawatomie County, OK spend on personal care products and services?
About $21.3M a year, or $792 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 11 nail salons on map listings, it comes to $1.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 26,927 households in Pottawatomie County and national spending patterns by income.
How does Pottawatomie County, OK compare with the U.S. for nail salons?
Pottawatomie County has 4.1 nail salons per 10,000 households, 32% below the U.S. rate of 6.0. Spending per salon is $1.9M, 16% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Pottawatomie County would have about 13, against 11 on map listings.
How fast is Pottawatomie County, OK growing?
Population estimates put Pottawatomie County at 75,102 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 26,927 households. Median household income in Pottawatomie County is $61,398, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pottawatomie County scores 49 for nail salons (lower middle), #728 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pottawatomie County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Pottawatomie County
Screening a site or an acquisition in Pottawatomie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pottawatomie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.