Beauty and personal care · County · Oklahoma
Nail salons in Delaware County, OK
How Delaware County, OK compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 1 chain location (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $13.4M
- On personal care products and services · $779 a household
- Spending per listing
- $3.3M
- Twice the U.S.
- Listings per 10k households
- 2.3
- 62% below the U.S.
- Population, 2025
- 41,910
- +3.8% since 2020
See the nail salons around any address in Delaware County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Delaware County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4 nail salons in Delaware County. Per 10,000 households, that is 2.3, 62% below the U.S. rate of 6.0.
At $779 per household (23% below the U.S. average), households in Delaware County spend about $13.4M a year on personal care products and services. That is about $3.3M of household spending for each salon on map listings, twice the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Delaware County: counts under 3 aren’t published. Official counts also show 12 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $125K have gone to businesses classed as nail salons in Delaware County.
Between 2020 and 2025, the population of Delaware County grew 3.8%, faster than the U.S. (+3.1%). With 4 nail salons on map listings, Delaware County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Delaware County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Delaware County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 5.9 | 6.0 |
| Spending per listing | $3.3M | $1.4M | $1.7M |
| Households per official establishment | n/a | 8,267 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +50.0% | +23.2% |
| Population growth, 2020–2025 | +3.8% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $779 | $841 | $1,005 |
| Median household income | $56,676 | $65,039 | $80,734 |
| Groundwork market score | Not scored | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 12Businesses with no payroll
- Map listings, September 2026
- 41 chain location
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $125K
SBA-backed loans to businesses classed as nail salons in Delaware County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Delaware County
- Population, 2025 estimate
- 41,910+3.8% since 2020
- Households
- 17,161
- Median age
- 47.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 738 sq. mi.
- People per square mile
- 56
- Median household income
- $56,676+35.9% vs. 2015–2019, before inflation
- Average household income
- $77,839
- Median home value
- $175,300
- Jobs located here
- 10,172
- Daytime population
- 36,167Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Delaware County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Delaware County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for nail salons, numbered among those based in Oklahoma, with Delaware County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 79 | 10 | 3.2 | $2.9M | +14.6% | #55 of 1,328 |
| 2Rogers County, OK | 67 | 16 | 4.4 | $2.1M | +7.1% | #217 of 1,328 |
| 3Canadian County, OK | 61 | 46 | 7.9 | $1.2M | +20.4% | #386 of 1,328 |
| 4Grady County, OK | 58 | 10 | 4.8 | $1.8M | +7.7% | #461 of 1,328 |
| 5McClain County, OK | 54 | 11 | 6.7 | $1.4M | +18.4% | #574 of 1,328 |
| 6Mayes County, OK | 52 | 6 | 3.9 | $2M | +3.5% | #617 of 1,328 |
| 7Stephens County, OK | 52 | 7 | 4.0 | $2M | +3.4% | #618 of 1,328 |
| 8Cleveland County, OK | 52 | 79 | 6.8 | $1.3M | +2.6% | #642 of 1,328 |
| 9Pottawatomie County, OK | 49 | 11 | 4.1 | $1.9M | +3.5% | #728 of 1,328 |
| 10Pontotoc County, OK | 46 | 6 | 4.0 | $2M | +1.2% | #795 of 1,328 |
| Delaware County, OK | Not scored | 4 | 2.3 | $3.3M | +3.8% |
Other business types in Delaware County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons60
- Barbershops57
- Nail salons
- Spas and skin care26
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Delaware County, OK?
Delaware County has 4 nail salons on map listings as of September 2026. The listings count nail salons. No official count is published for nail salons in Delaware County: counts under 3 are left out. Official counts list 12 one-person businesses without payroll.
How much do households in Delaware County, OK spend on personal care products and services?
About $13.4M a year, or $779 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 4 nail salons on map listings, it comes to $3.3M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 17,161 households in Delaware County and national spending patterns by income.
How does Delaware County, OK compare with the U.S. for nail salons?
Delaware County has 2.3 nail salons per 10,000 households, 62% below the U.S. rate of 6.0. Spending per salon is $3.3M, twice the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Delaware County would have about 8, against 4 on map listings.
How fast is Delaware County, OK growing?
Population estimates put Delaware County at 41,910 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 17,161 households. The median household income in Delaware County is $56,676 a year, 30% below the U.S. median of $80,734. That rose 35.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Delaware County has no market score for nail salons: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Delaware County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Delaware County
Screening a site or an acquisition in Delaware County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Delaware County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.