Groundwork

Beauty and personal care · County · Oklahoma

Nail salons in Hughes County, OK

Competitor counts, household spending and official business counts for nail salons in Hughes County, OK, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
1 chain location (100%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2.9M
On personal care products and services · $713 a household
Spending per listing
$2.9M
Too few listings to compare
Listings per 10k households
2.5
Too few listings to compare
Population, 2025
13,455
+0.8% since 2020

See the nail salons around any address in Hughes County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hughes County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1 nail salon in Hughes County. That is 2.5 per 10,000 households.

At $713 per household (29% below the U.S. average), households in Hughes County spend about $2.9M a year on personal care products and services. That works out to $2.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as nail salons in Hughes County: counts under 3 aren’t published. Official counts also show 3 one-person businesses without payroll.

Between 2020 and 2025, the population of Hughes County grew 0.8%, slower than the U.S. (+3.1%). With 1 nail salon on map listings, Hughes County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Hughes County compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Hughes County, OK compared with Oklahoma and the U.S.
MeasureHughes CountyOklahomaU.S.
Listings per 10k households2.55.96.0
Spending per listing$2.9M$1.4M$1.7M
Households per official establishmentn/a8,2673,754
Official establishment growth, 2019–2023n/a+50.0%+23.2%
Population growth, 2020–2025+0.8%+4.0%+3.1%
Spending per household on personal care products and services$713$841$1,005
Median household income$51,581$65,039$80,734
Groundwork market scoreNot scored42

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
3Businesses with no payroll
Map listings, September 2026
11 chain location
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Hughes County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Hughes County

Population, 2025 estimate
13,455+0.8% since 2020
Households
4,034
Median age
40.0
Homes lived in by their owners
74%
Vehicles per household
1.6
Land area
805 sq. mi.
People per square mile
17
Median household income
$51,581+31.0% vs. 2015–2019, before inflation
Average household income
$62,816
Median home value
$102,000
Jobs located here
2,956
Daytime population
11,504Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Hughes County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Hughes County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Nail salons across Oklahoma

Every Oklahoma market ranked →

The highest-scoring counties in Oklahoma for nail salons, numbered among those based in Oklahoma, with Hughes County marked.

Top counties in Oklahoma

Counties in Oklahoma ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wagoner County, OK79103.2$2.9M+14.6%#55 of 1,328
2Rogers County, OK67164.4$2.1M+7.1%#217 of 1,328
3Canadian County, OK61467.9$1.2M+20.4%#386 of 1,328
4Grady County, OK58104.8$1.8M+7.7%#461 of 1,328
5McClain County, OK54116.7$1.4M+18.4%#574 of 1,328
6Mayes County, OK5263.9$2M+3.5%#617 of 1,328
7Stephens County, OK5274.0$2M+3.4%#618 of 1,328
8Cleveland County, OK52796.8$1.3M+2.6%#642 of 1,328
9Pottawatomie County, OK49114.1$1.9M+3.5%#728 of 1,328
10Pontotoc County, OK4664.0$2M+1.2%#795 of 1,328
Hughes County, OKNot scored12.5$2.9M+0.8%

Other business types in Hughes County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Hughes County, OK?

Hughes County has 1 nail salon on map listings as of September 2026. The listings count nail salons. No official count is published for nail salons in Hughes County: counts under 3 are left out. Official counts list 3 one-person businesses without payroll.

How much do households in Hughes County, OK spend on personal care products and services?

About $2.9M a year, or $713 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 1 nail salon on map listings, it comes to $2.9M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 4,034 households in Hughes County and national spending patterns by income.

How does Hughes County, OK compare with the U.S. for nail salons?

Hughes County has 1 nail salon on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of nail salons to household spending, Hughes County would have about 2, against 1 on map listings.

How fast is Hughes County, OK growing?

Population estimates put Hughes County at 13,455 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 4,034 households. The median household income in Hughes County is $51,581 a year, 36% below the U.S. median of $80,734. That rose 31.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hughes County has no market score for nail salons: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hughes County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Hughes County

Screening a site or an acquisition in Hughes County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Hughes County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.