Beauty and personal care · Small-town market · Oklahoma
Nail salons in the Shawnee, OK area
Competitor counts, household spending and official business counts for nail salons in the Shawnee, OK area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #184 of 387 scored small-town markets
#2 of 16 scored small-town markets based in Oklahoma
- Listings
- 11
- 5 chain locations (45%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $21.3M
- On personal care products and services · $792 a household
- Spending per listing
- $1.9M
- 16% above the U.S.
- Listings per 10k households
- 4.1
- 32% below the U.S.
- Population, 2025
- 75,102
- +3.5% since 2020
See the nail salons around any address in the Shawnee area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Shawnee area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Shawnee area spend about $21.3M a year on personal care products and services, or $792 per household, 21% below the U.S. average. Spread across 11 nail salons, that is $1.9M per salon, 16% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 11 nail salons on map listings in the Shawnee area as of September 2026. Of those, 5 are chain locations, or 45%, against 27% across the U.S. That is 4.1 per 10,000 households, 32% below the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in the Shawnee area, since they leave out counts under 3. Official counts list 53 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $170K has gone to businesses classed as nail salons in the Shawnee area.
Population estimates put the population change in the Shawnee area from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%). For nail salons, the Shawnee area has a Groundwork market score of 53 (upper middle): #184 of 387 scored small-town markets and #2 of 16 scored small-town markets based in Oklahoma.
How the Shawnee area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shawnee area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 5.9 | 6.0 |
| Spending per listing | $1.9M | $1.4M | $1.7M |
| Households per official establishment | n/a | 8,267 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +50.0% | +23.2% |
| Population growth, 2020–2025 | +3.5% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $792 | $841 | $1,005 |
| Median household income | $61,398 | $65,039 | $80,734 |
| Groundwork market score | 53 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 53Businesses with no payroll
- Map listings, September 2026
- 115 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $170K
SBA-backed loans to businesses classed as nail salons in the Shawnee area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Shawnee area
- Population, 2025 estimate
- 75,102+3.5% since 2020
- Households
- 26,927
- Median age
- 38.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 788 sq. mi.
- People per square mile
- 93
- Median household income
- $61,398+24.7% vs. 2015–2019, before inflation
- Average household income
- $76,941
- Median home value
- $165,400
- Jobs located here
- 22,815
- Daytime population
- 67,725Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Shawnee area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Shawnee area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for nail salons, numbered among those based in Oklahoma, with the Shawnee area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Duncan, OK | 56 | 7 | 4.0 | $2M | +3.4% | #155 of 387 |
| 2Shawnee, OK | 53 | 11 | 4.1 | $1.9M | +3.5% | #184 of 387 |
| 3Ada, OK | 49 | 6 | 4.0 | $2M | +1.2% | #216 of 387 |
| 4Durant, OK | 43 | 11 | 6.0 | $1.3M | +10.9% | #248 of 387 |
| 5Tahlequah, OK | 42 | 11 | 5.9 | $1.3M | +4.5% | #255 of 387 |
| 6Stillwater, OK | 38 | 18 | 5.5 | $1.4M | +2.8% | #275 of 387 |
| 7McAlester, OK | 36 | 7 | 3.9 | $1.9M | −1.1% | #288 of 387 |
| 8Muskogee, OK | 36 | 11 | 4.3 | $1.7M | +0.7% | #289 of 387 |
| 9Weatherford, OK | 35 | 6 | 4.0 | $2M | −0.7% | #297 of 387 |
| 10Ardmore, OK | 32 | 13 | 6.8 | $1.2M | +1.8% | #317 of 387 |
Other business types in the Shawnee area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons44
- Barbershops55
- Nail salons53
- Spas and skin care58
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Shawnee, OK area?
As of September 2026, map listings count 11 nail salons in the Shawnee area. 5 of them (45%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Shawnee area: counts under 3 are left out. Official counts also show 53 one-person businesses without payroll.
How much do households in the Shawnee, OK area spend on personal care products and services?
About $21.3M a year, or $792 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 11 nail salons on map listings, it comes to $1.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 26,927 households in the Shawnee area and national spending patterns by income.
How does the Shawnee, OK area compare with the U.S. for nail salons?
The Shawnee area has 4.1 nail salons per 10,000 households, 32% below the U.S. rate of 6.0. Spending per salon is $1.9M, 16% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Shawnee area would have about 13, against 11 on map listings.
How fast is the Shawnee, OK area growing?
Population estimates put the Shawnee area at 75,102 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 26,927 households. Median household income in the Shawnee area is $61,398, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Shawnee area scores 53 for nail salons (upper middle), #184 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Shawnee area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Shawnee area
Screening a site or an acquisition in the Shawnee area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Shawnee area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.