Beauty and personal care · County · Michigan
Spas and skin care studios in Gladwin County, MI
Competitor counts, household spending and official business counts for spas and skin care studios in Gladwin County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #317 of 1,769 scored counties
#19 of 60 scored counties in Michigan
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.6M
- On personal care products and services · $853 a household
- Spending per listing
- $1.9M
- 2.2 times the U.S.
- Listings per 10k households
- 4.4
- 62% below the U.S.
- Population, 2025
- 26,077
- +2.8% since 2020
See the spas and skin care studios around any address in Gladwin County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gladwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 5 spas and skin care studios in Gladwin County. None of them are chain locations, against 10% across the U.S. That is 4.4 per 10,000 households, 62% below the U.S. rate of 11.5.
Household spending on personal care products and services in Gladwin County comes to about $9.6M a year: $853 per household, 15% below the U.S. average. Spread across 5 spas and skin care studios, that is $1.9M per studio, 2.2 times the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Gladwin County: counts under 3 aren’t published.
Population estimates show Gladwin County grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Gladwin County is 66 (upper middle), #317 of 1,769 scored counties and #19 of 60 scored counties in Michigan. That puts it in the top quarter of counties.
How Gladwin County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Gladwin County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.4 | 8.6 | 11.5 |
| Spending per listing | $1.9M | $1.2M | $876K |
| Households per official establishment | n/a | 5,336 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +29.8% |
| Population growth, 2020–2025 | +2.8% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $853 | $986 | $1,005 |
| Median household income | $55,349 | $72,875 | $80,734 |
| Groundwork market score | 66 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Gladwin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Gladwin County
- Population, 2025 estimate
- 26,077+2.8% since 2020
- Households
- 11,280
- Median age
- 50.0
- Homes lived in by their owners
- 86%
- Vehicles per household
- 1.8
- Land area
- 502 sq. mi.
- People per square mile
- 51
- Median household income
- $55,349+24.1% vs. 2015–2019, before inflation
- Average household income
- $74,057
- Median home value
- $162,300
- Jobs located here
- 3,987
- Daytime population
- 21,290Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gladwin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Gladwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for spas and skin care studios, numbered among those based in Michigan, with Gladwin County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 5 | 5.2 | $2.2M | +3.0% | #24 of 1,769 |
| 2Antrim County, MI | 82 | 5 | 4.5 | $2.1M | +5.3% | #50 of 1,769 |
| 3Allegan County, MI | 82 | 26 | 5.7 | $1.8M | +2.1% | #53 of 1,769 |
| 4Ottawa County, MI | 79 | 76 | 6.8 | $1.6M | +3.9% | #78 of 1,769 |
| 5Monroe County, MI | 77 | 33 | 5.2 | $1.9M | +0.7% | #96 of 1,769 |
| 6Clinton County, MI | 75 | 17 | 5.4 | $2M | +1.6% | #118 of 1,769 |
| 7Lapeer County, MI | 74 | 19 | 5.5 | $1.8M | +1.0% | #137 of 1,769 |
| 8Montcalm County, MI | 73 | 12 | 4.9 | $1.8M | +4.1% | #156 of 1,769 |
| 9Branch County, MI | 72 | 5 | 3.0 | $3M | +2.5% | #163 of 1,769 |
| 10Cass County, MI | 72 | 8 | 3.8 | $2.6M | +0.2% | #165 of 1,769 |
| 19Gladwin County, MI | 66 | 5 | 4.4 | $1.9M | +2.8% | #317 of 1,769 |
Other business types in Gladwin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas73
- Hair salons62
- Barbershops
- Nail salons
- Spas and skin care66
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Gladwin County, MI?
There are 5 spas and skin care studios on map listings in Gladwin County as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Gladwin County: counts under 3 are left out.
How much do households in Gladwin County, MI spend on personal care products and services?
About $9.6M a year, or $853 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 5 spas and skin care studios on map listings, it comes to $1.9M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 11,280 households in Gladwin County and national spending patterns by income.
How does Gladwin County, MI compare with the U.S. for spas and skin care studios?
Gladwin County has 4.4 spas and skin care studios per 10,000 households, 62% below the U.S. rate of 11.5. Spending per studio is $1.9M, 2.2 times the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Gladwin County would have about 11, against 5 on map listings.
How fast is Gladwin County, MI growing?
Population estimates put Gladwin County at 26,077 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 11,280 households. Median household income in Gladwin County is $55,349, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gladwin County scores 66 for spas and skin care studios (upper middle), #317 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gladwin County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Gladwin County
Screening a site or an acquisition in Gladwin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gladwin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.