Beauty and personal care · Metro area · Indiana
Spas and skin care studios in the South Bend-Mishawaka, IN-MI metro area
How the South Bend-Mishawaka, IN-MI metro area compares with other metro areas and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #130 of 387 scored metro areas
#7 of 12 scored metro areas based in Indiana
- Listings
- 92
- 17 chain locations (18%)
- Official establishments
- 29
- +3.9% since 2019
- Household spending a year
- $121.7M
- On personal care products and services · $947 a household
- Spending per listing
- $1.3M
- 51% above the U.S.
- Listings per 10k households
- 7.2
- 37% below the U.S.
- Population, 2025
- 324,538
- +0.1% since 2020
See the spas and skin care studios around any address in the South Bend-Mishawaka metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the South Bend-Mishawaka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the South Bend-Mishawaka metro area spend about $121.7M a year on personal care products and services, or $947 per household, 6% below the U.S. average. That is about $1.3M of household spending for each studio on map listings, 51% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 92 spas and skin care studios on map listings in the South Bend-Mishawaka metro area as of September 2026. 17 of them (18%) are chain locations, against 10% across the U.S. That comes to 7.2 for every 10,000 households, 37% below the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in the South Bend-Mishawaka metro area was 29 in 2023, up 3.9% from 2019. That is one for every 4,430 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $284K has gone to businesses classed as other personal care services in the South Bend-Mishawaka metro area.
Population estimates put the population change in the South Bend-Mishawaka metro area from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). For spas and skin care studios, the South Bend-Mishawaka metro area has a Groundwork market score of 56 (upper middle): #130 of 387 scored metro areas and #7 of 12 scored metro areas based in Indiana.
How the South Bend-Mishawaka metro area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | South Bend-Mishawaka metro area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.2 | 8.9 | 11.5 |
| Spending per listing | $1.3M | $1.1M | $876K |
| Households per official establishment | 4,430 | 4,938 | 4,055 |
| Official establishment growth, 2019–2023 | +3.9% | +20.1% | +29.8% |
| Population growth, 2020–2025 | +0.1% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $947 | $971 | $1,005 |
| Median household income | $67,217 | $71,957 | $80,734 |
| Groundwork market score | 56 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29+3.9% over the period
- Employees, 2023
- 183
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 9217 chain locations
- Listings at the U.S. rate for this spending
- 139The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $284K
SBA-backed loans to businesses classed as other personal care services in the South Bend-Mishawaka metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the South Bend-Mishawaka metro area
- Population, 2025 estimate
- 324,538+0.1% since 2020
- Households
- 128,459
- Median age
- 39.1
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 948 sq. mi.
- People per square mile
- 342
- Median household income
- $67,217+26.1% vs. 2015–2019, before inflation
- Average household income
- $92,813
- Median home value
- $196,600
- Jobs located here
- 135,103
- Daytime population
- 316,990Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the South Bend-Mishawaka metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the South Bend-Mishawaka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Indiana
Every Indiana market ranked →The highest-scoring metro areas in Indiana for spas and skin care studios, numbered among those based in Indiana (a market based in another state is listed without a number), with the South Bend-Mishawaka metro area marked.
Top metro areas in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cincinnati, OH-KY-IN | 75 | 701 | 7.7 | $1.3M | +2.7% | #17 of 387 |
| 1Columbus, IN | 72 | 29 | 8.7 | $1.2M | +4.3% | #29 of 387 |
| 2Bloomington, IN | 62 | 49 | 7.2 | $1.3M | +2.0% | #75 of 387 |
| 3Indianapolis-Carmel-Greenwood, IN | 60 | 902 | 10.7 | $973K | +5.4% | #96 of 387 |
| 4Fort Wayne, IN | 59 | 151 | 8.3 | $1.2M | +3.9% | #104 of 387 |
| 5Michigan City-La Porte, IN | 58 | 32 | 7.3 | $1.3M | −0.9% | #110 of 387 |
| 6Elkhart-Goshen, IN | 57 | 58 | 8.0 | $1.2M | +0.9% | #118 of 387 |
| 7South Bend-Mishawaka, IN-MI | 56 | 92 | 7.2 | $1.3M | +0.1% | #130 of 387 |
| 8Lafayette-West Lafayette, IN | 56 | 68 | 7.5 | $1.2M | +2.1% | #131 of 387 |
| Louisville/Jefferson County, KY-IN | 56 | 465 | 8.3 | $1.1M | +2.9% | #134 of 387 |
Other business types in the South Bend-Mishawaka metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons48
- Barbershops48
- Nail salons69
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the South Bend-Mishawaka, IN-MI metro area?
As of September 2026, map listings count 92 spas and skin care studios in the South Bend-Mishawaka metro area. 17 of them (18%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 29 businesses with payroll classed as other personal care services in 2023, up 3.9% from 2019.
How much do households in the South Bend-Mishawaka, IN-MI metro area spend on personal care products and services?
About $121.7M a year, or $947 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 92 spas and skin care studios on map listings, it comes to $1.3M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 128,459 households in the South Bend-Mishawaka metro area and national spending patterns by income.
How does the South Bend-Mishawaka, IN-MI metro area compare with the U.S. for spas and skin care studios?
The South Bend-Mishawaka metro area has 7.2 spas and skin care studios per 10,000 households, 37% below the U.S. rate of 11.5. Spending per studio is $1.3M, 51% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the South Bend-Mishawaka metro area would have about 139, against 92 on map listings. There is one business with payroll in the industry for every 4,430 households, against one for every 4,055 across the U.S. The official count rose 3.9% from 2019 to 2023, against +29.8% for the U.S.
How fast is the South Bend-Mishawaka, IN-MI metro area growing?
Population estimates put the South Bend-Mishawaka metro area at 324,538 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 128,459 households. The median household income in the South Bend-Mishawaka metro area is $67,217 a year, 17% below the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The South Bend-Mishawaka metro area scores 56 for spas and skin care studios (upper middle), #130 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the South Bend-Mishawaka metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the South Bend-Mishawaka metro area
Screening a site or an acquisition in the South Bend-Mishawaka metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the South Bend-Mishawaka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.