Groundwork

Beauty and personal care · County · Michigan

Spas and skin care studios in Sanilac County, MI

The spas and skin care studios in Sanilac County, MI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 58 out of 100: Upper middle

Ranked #568 of 1,769 scored counties
#35 of 60 scored counties in Michigan

Listings
8
1 chain location (13%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$15.4M
On personal care products and services · $881 a household
Spending per listing
$1.9M
2.2 times the U.S.
Listings per 10k households
4.6
60% below the U.S.
Population, 2025
40,083
−1.0% since 2020

See the spas and skin care studios around any address in Sanilac County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sanilac County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $881 per household (12% below the U.S. average), households in Sanilac County spend about $15.4M a year on personal care products and services. That is about $1.9M of household spending for each studio on map listings, 2.2 times the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

There are 8 spas and skin care studios on map listings in Sanilac County as of September 2026. One of them (13%) is a chain location, against 10% across the U.S. That is 4.6 per 10,000 households, 60% below the U.S. rate of 11.5.

Official counts don’t publish a figure for other personal care services in Sanilac County, since they leave out counts under 3.

Population estimates show Sanilac County declined 1.0% from 2020 to 2025, against +3.1% for the U.S. Sanilac County scores 58 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #568 of 1,769 scored counties and #35 of 60 scored counties in Michigan.

How Sanilac County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Sanilac County, MI compared with Michigan and the U.S.
MeasureSanilac CountyMichiganU.S.
Listings per 10k households4.68.611.5
Spending per listing$1.9M$1.2M$876K
Households per official establishmentn/a5,3364,055
Official establishment growth, 2019–2023n/a+21.1%+29.8%
Population growth, 2020–2025−1.0%+0.6%+3.1%
Spending per household on personal care products and services$881$986$1,005
Median household income$58,863$72,875$80,734
Groundwork market score5862

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
81 chain location
Listings at the U.S. rate for this spending
18The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Sanilac County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Sanilac County

Population, 2025 estimate
40,083−1.0% since 2020
Households
17,516
Median age
45.0
Homes lived in by their owners
83%
Vehicles per household
1.9
Land area
963 sq. mi.
People per square mile
42
Median household income
$58,863+23.5% vs. 2015–2019, before inflation
Average household income
$77,878
Median home value
$168,300
Jobs located here
11,000
Daytime population
36,733Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sanilac County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Sanilac County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for spas and skin care studios, numbered among those based in Michigan, with Sanilac County marked.

Top counties in Michigan

Counties in Michigan ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Leelanau County, MI8655.2$2.2M+3.0%#24 of 1,769
2Antrim County, MI8254.5$2.1M+5.3%#50 of 1,769
3Allegan County, MI82265.7$1.8M+2.1%#53 of 1,769
4Ottawa County, MI79766.8$1.6M+3.9%#78 of 1,769
5Monroe County, MI77335.2$1.9M+0.7%#96 of 1,769
6Clinton County, MI75175.4$2M+1.6%#118 of 1,769
7Lapeer County, MI74195.5$1.8M+1.0%#137 of 1,769
8Montcalm County, MI73124.9$1.8M+4.1%#156 of 1,769
9Branch County, MI7253.0$3M+2.5%#163 of 1,769
10Cass County, MI7283.8$2.6M+0.2%#165 of 1,769
35Sanilac County, MI5884.6$1.9M−1.0%#568 of 1,769

Other business types in Sanilac County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Sanilac County, MI?

As of September 2026, map listings count 8 spas and skin care studios in Sanilac County. One of them (13%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Sanilac County: counts under 3 are left out.

How much do households in Sanilac County, MI spend on personal care products and services?

About $15.4M a year, or $881 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 8 spas and skin care studios on map listings, it comes to $1.9M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 17,516 households in Sanilac County and national spending patterns by income.

How does Sanilac County, MI compare with the U.S. for spas and skin care studios?

Sanilac County has 4.6 spas and skin care studios per 10,000 households, 60% below the U.S. rate of 11.5. Spending per studio is $1.9M, 2.2 times the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Sanilac County would have about 18, against 8 on map listings.

How fast is Sanilac County, MI growing?

Population estimates put Sanilac County at 40,083 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 17,516 households. The median household income in Sanilac County is $58,863 a year, 27% below the U.S. median of $80,734. That rose 23.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sanilac County scores 58 for spas and skin care studios (upper middle), #568 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sanilac County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Sanilac County

Screening a site or an acquisition in Sanilac County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sanilac County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.