Beauty and personal care · County · Michigan
Spas and skin care studios in Saginaw County, MI
The spas and skin care studios in Saginaw County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,317 of 1,769 scored counties
#58 of 60 scored counties in Michigan
- Listings
- 75
- 11 chain locations (15%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $70M
- On personal care products and services · $898 a household
- Spending per listing
- $934K
- 7% above the U.S.
- Listings per 10k households
- 9.6
- 17% below the U.S.
- Population, 2025
- 187,688
- −1.1% since 2020
See the spas and skin care studios around any address in Saginaw County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Saginaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 75 spas and skin care studios in Saginaw County. 11 of them (15%) are chain locations, against 10% across the U.S. That comes to 9.6 for every 10,000 households, 17% below the U.S. rate of 11.5.
At $898 per household (11% below the U.S. average), households in Saginaw County spend about $70M a year on personal care products and services. That works out to $934K per studio, 7% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 18 businesses with payroll classed as other personal care services in Saginaw County in 2023. That is one for every 4,331 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $57K has gone to businesses classed as other personal care services in Saginaw County.
Between 2020 and 2025, the population of Saginaw County declined 1.1%, against +3.1% for the U.S. The Groundwork market score for spas and skin care studios in Saginaw County is 38 (lower middle), #1,317 of 1,769 scored counties and #58 of 60 scored counties in Michigan.
How Saginaw County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Saginaw County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.6 | 8.6 | 11.5 |
| Spending per listing | $934K | $1.2M | $876K |
| Households per official establishment | 4,331 | 5,336 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +29.8% |
| Population growth, 2020–2025 | −1.1% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $898 | $986 | $1,005 |
| Median household income | $60,622 | $72,875 | $80,734 |
| Groundwork market score | 38 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 18
- Employees, 2023
- 88
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 7511 chain locations
- Listings at the U.S. rate for this spending
- 80The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $57K
SBA-backed loans to businesses classed as other personal care services in Saginaw County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Saginaw County
- Population, 2025 estimate
- 187,688−1.1% since 2020
- Households
- 77,958
- Median age
- 41.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 801 sq. mi.
- People per square mile
- 236
- Median household income
- $60,622+26.3% vs. 2015–2019, before inflation
- Average household income
- $82,545
- Median home value
- $152,800
- Jobs located here
- 77,780
- Daytime population
- 194,916Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Saginaw County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Saginaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for spas and skin care studios, numbered among those based in Michigan, with Saginaw County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 5 | 5.2 | $2.2M | +3.0% | #24 of 1,769 |
| 2Antrim County, MI | 82 | 5 | 4.5 | $2.1M | +5.3% | #50 of 1,769 |
| 3Allegan County, MI | 82 | 26 | 5.7 | $1.8M | +2.1% | #53 of 1,769 |
| 4Ottawa County, MI | 79 | 76 | 6.8 | $1.6M | +3.9% | #78 of 1,769 |
| 5Monroe County, MI | 77 | 33 | 5.2 | $1.9M | +0.7% | #96 of 1,769 |
| 6Clinton County, MI | 75 | 17 | 5.4 | $2M | +1.6% | #118 of 1,769 |
| 7Lapeer County, MI | 74 | 19 | 5.5 | $1.8M | +1.0% | #137 of 1,769 |
| 8Montcalm County, MI | 73 | 12 | 4.9 | $1.8M | +4.1% | #156 of 1,769 |
| 9Branch County, MI | 72 | 5 | 3.0 | $3M | +2.5% | #163 of 1,769 |
| 10Cass County, MI | 72 | 8 | 3.8 | $2.6M | +0.2% | #165 of 1,769 |
| 58Saginaw County, MI | 38 | 75 | 9.6 | $934K | −1.1% | #1,317 of 1,769 |
Other business types in Saginaw County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons40
- Barbershops41
- Nail salons56
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Saginaw County, MI?
Saginaw County has 75 spas and skin care studios on map listings as of September 2026. 11 of them (15%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 18 businesses with payroll classed as other personal care services in 2023.
How much do households in Saginaw County, MI spend on personal care products and services?
About $70M a year, or $898 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 75 spas and skin care studios on map listings, it comes to $934K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 77,958 households in Saginaw County and national spending patterns by income.
How does Saginaw County, MI compare with the U.S. for spas and skin care studios?
Saginaw County has 9.6 spas and skin care studios per 10,000 households, 17% below the U.S. rate of 11.5. Spending per studio is $934K, 7% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Saginaw County would have about 80, against 75 on map listings. There is one business with payroll in the industry for every 4,331 households, against one for every 4,055 across the U.S.
How fast is Saginaw County, MI growing?
Population estimates put Saginaw County at 187,688 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 77,958 households. Median household income in Saginaw County is $60,622, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Saginaw County scores 38 for spas and skin care studios (lower middle), #1,317 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Saginaw County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Saginaw County
Screening a site or an acquisition in Saginaw County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Saginaw County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.