Beauty and personal care · County · Michigan
Spas and skin care studios in Oscoda County, MI
How Oscoda County, MI compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3M
- On personal care products and services · $785 a household
- Spending per listing
- $3M
- Too few listings to compare
- Listings per 10k households
- 2.6
- Too few listings to compare
- Population, 2025
- 8,723
- +6.0% since 2020
See the spas and skin care studios around any address in Oscoda County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oscoda County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $785 per household (22% below the U.S. average), households in Oscoda County spend about $3M a year on personal care products and services. That works out to $3M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios.
Oscoda County has 1 spa or skin care studio on map listings as of September 2026. That is 2.6 per 10,000 households.
Official counts don’t publish a figure for other personal care services in Oscoda County, since they leave out counts under 3.
Population estimates show Oscoda County grew 6.0% from 2020 to 2025, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Oscoda County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oscoda County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 8.6 | 11.5 |
| Spending per listing | $3M | $1.2M | $876K |
| Households per official establishment | n/a | 5,336 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +29.8% |
| Population growth, 2020–2025 | +6.0% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $785 | $986 | $1,005 |
| Median household income | $49,515 | $72,875 | $80,734 |
| Groundwork market score | Not scored | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Oscoda County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oscoda County
- Population, 2025 estimate
- 8,723+6.0% since 2020
- Households
- 3,788
- Median age
- 50.7
- Homes lived in by their owners
- 87%
- Vehicles per household
- 1.7
- Land area
- 566 sq. mi.
- People per square mile
- 15
- Median household income
- $49,515
- Average household income
- $61,414
- Median home value
- $125,500
- Jobs located here
- 1,700
- Daytime population
- 7,573Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oscoda County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Oscoda County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for spas and skin care studios, numbered among those based in Michigan, with Oscoda County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 5 | 5.2 | $2.2M | +3.0% | #24 of 1,769 |
| 2Antrim County, MI | 82 | 5 | 4.5 | $2.1M | +5.3% | #50 of 1,769 |
| 3Allegan County, MI | 82 | 26 | 5.7 | $1.8M | +2.1% | #53 of 1,769 |
| 4Ottawa County, MI | 79 | 76 | 6.8 | $1.6M | +3.9% | #78 of 1,769 |
| 5Monroe County, MI | 77 | 33 | 5.2 | $1.9M | +0.7% | #96 of 1,769 |
| 6Clinton County, MI | 75 | 17 | 5.4 | $2M | +1.6% | #118 of 1,769 |
| 7Lapeer County, MI | 74 | 19 | 5.5 | $1.8M | +1.0% | #137 of 1,769 |
| 8Montcalm County, MI | 73 | 12 | 4.9 | $1.8M | +4.1% | #156 of 1,769 |
| 9Branch County, MI | 72 | 5 | 3.0 | $3M | +2.5% | #163 of 1,769 |
| 10Cass County, MI | 72 | 8 | 3.8 | $2.6M | +0.2% | #165 of 1,769 |
| Oscoda County, MI | Not scored | 1 | 2.6 | $3M | +6.0% |
Other business types in Oscoda County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Oscoda County, MI?
Map listings as of September 2026 show 1 spa or skin care studio in Oscoda County. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Oscoda County: counts under 3 are left out.
How much do households in Oscoda County, MI spend on personal care products and services?
About $3M a year, or $785 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 1 spa or skin care studio on map listings, it comes to $3M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 3,788 households in Oscoda County and national spending patterns by income.
How does Oscoda County, MI compare with the U.S. for spas and skin care studios?
Oscoda County has 1 spa or skin care studio on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of spas and skin care studios to household spending, Oscoda County would have about 3, against 1 on map listings.
How fast is Oscoda County, MI growing?
Population estimates put Oscoda County at 8,723 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 3,788 households. The median household income in Oscoda County is $49,515 a year, 39% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oscoda County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Oscoda County
Screening a site or an acquisition in Oscoda County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oscoda County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.