Beauty and personal care · County · Michigan
Spas and skin care studios in Midland County, MI
Competitor counts, household spending and official business counts for spas and skin care studios in Midland County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #885 of 1,769 scored counties
#52 of 60 scored counties in Michigan
- Listings
- 34
- 2 chain locations (6%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $35.8M
- On personal care products and services · $1,022 a household
- Spending per listing
- $1.1M
- 20% above the U.S.
- Listings per 10k households
- 9.7
- 16% below the U.S.
- Population, 2025
- 83,754
- +0.3% since 2020
See the spas and skin care studios around any address in Midland County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Midland County comes to about $35.8M a year: $1,022 per household, 2% above the U.S. average. That is about $1.1M of household spending for each studio on map listings, 20% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 34 spas and skin care studios on map listings in Midland County as of September 2026. 2 of them (6%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 9.7, 16% below the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in Midland County was 9 in 2023. That is one for every 3,888 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $10K has gone to businesses classed as other personal care services in Midland County.
Between 2020 and 2025, the population of Midland County grew 0.3%, slower than the U.S. (+3.1%). For spas and skin care studios, Midland County has a Groundwork market score of 50 (upper middle): #885 of 1,769 scored counties and #52 of 60 scored counties in Michigan.
How Midland County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Midland County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.7 | 8.6 | 11.5 |
| Spending per listing | $1.1M | $1.2M | $876K |
| Households per official establishment | 3,888 | 5,336 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +29.8% |
| Population growth, 2020–2025 | +0.3% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,022 | $986 | $1,005 |
| Median household income | $77,705 | $72,875 | $80,734 |
| Groundwork market score | 50 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 9
- Employees, 2023
- 34
- Annual payroll, 2023
- $989K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 342 chain locations
- Listings at the U.S. rate for this spending
- 41The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $10K
SBA-backed loans to businesses classed as other personal care services in Midland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Midland County
- Population, 2025 estimate
- 83,754+0.3% since 2020
- Households
- 34,993
- Median age
- 42.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 518 sq. mi.
- People per square mile
- 162
- Median household income
- $77,705+24.1% vs. 2015–2019, before inflation
- Average household income
- $104,160
- Median home value
- $195,400
- Jobs located here
- 33,850
- Daytime population
- 84,932Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Midland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for spas and skin care studios, numbered among those based in Michigan, with Midland County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 5 | 5.2 | $2.2M | +3.0% | #24 of 1,769 |
| 2Antrim County, MI | 82 | 5 | 4.5 | $2.1M | +5.3% | #50 of 1,769 |
| 3Allegan County, MI | 82 | 26 | 5.7 | $1.8M | +2.1% | #53 of 1,769 |
| 4Ottawa County, MI | 79 | 76 | 6.8 | $1.6M | +3.9% | #78 of 1,769 |
| 5Monroe County, MI | 77 | 33 | 5.2 | $1.9M | +0.7% | #96 of 1,769 |
| 6Clinton County, MI | 75 | 17 | 5.4 | $2M | +1.6% | #118 of 1,769 |
| 7Lapeer County, MI | 74 | 19 | 5.5 | $1.8M | +1.0% | #137 of 1,769 |
| 8Montcalm County, MI | 73 | 12 | 4.9 | $1.8M | +4.1% | #156 of 1,769 |
| 9Branch County, MI | 72 | 5 | 3.0 | $3M | +2.5% | #163 of 1,769 |
| 10Cass County, MI | 72 | 8 | 3.8 | $2.6M | +0.2% | #165 of 1,769 |
| 52Midland County, MI | 50 | 34 | 9.7 | $1.1M | +0.3% | #885 of 1,769 |
Other business types in Midland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas59
- Hair salons62
- Barbershops72
- Nail salons70
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Midland County, MI?
As of September 2026, map listings count 34 spas and skin care studios in Midland County. 2 of them (6%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 9 businesses with payroll classed as other personal care services in 2023.
How much do households in Midland County, MI spend on personal care products and services?
About $35.8M a year, or $1,022 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 34 spas and skin care studios on map listings, it comes to $1.1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 34,993 households in Midland County and national spending patterns by income.
How does Midland County, MI compare with the U.S. for spas and skin care studios?
Midland County has 9.7 spas and skin care studios per 10,000 households, 16% below the U.S. rate of 11.5. Spending per studio is $1.1M, 20% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Midland County would have about 41, against 34 on map listings. There is one business with payroll in the industry for every 3,888 households, against one for every 4,055 across the U.S.
How fast is Midland County, MI growing?
Population estimates put Midland County at 83,754 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 34,993 households. The median household income in Midland County is $77,705 a year, 4% below the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Midland County scores 50 for spas and skin care studios (upper middle), #885 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Midland County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Midland County
Screening a site or an acquisition in Midland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.