Beauty and personal care · County · Michigan
Spas and skin care studios in Oakland County, MI
How Oakland County, MI compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,370 of 1,769 scored counties
#59 of 60 scored counties in Michigan
- Listings
- 875
- 94 chain locations (11%)
- Official establishments
- 173
- +10.9% since 2019
- Household spending a year
- $614.1M
- On personal care products and services · $1,158 a household
- Spending per listing
- $702K
- 20% below the U.S.
- Listings per 10k households
- 16.5
- 43% above the U.S.
- Population, 2025
- 1,288,337
- +1.2% since 2020
See the spas and skin care studios around any address in Oakland County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oakland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Oakland County scores 37 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,370 of 1,769 scored counties and #59 of 60 scored counties in Michigan. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 875 spas and skin care studios in Oakland County. Chain locations make up 11% of them, against 10% across the U.S. That is 16.5 per 10,000 households, 43% above the U.S. rate of 11.5.
Households in Oakland County spend about $614.1M a year on personal care products and services, or $1,158 per household, 15% above the U.S. average. Spread across 875 spas and skin care studios, that is $702K per studio, 20% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 173 businesses with payroll classed as other personal care services in Oakland County in 2023, up 10.9% from 2019. That is one for every 3,066 households, against one for every 4,055 across the U.S. Since fiscal 2022, 37 SBA-backed loans worth $14M have gone to businesses classed as other personal care services in Oakland County. Population estimates show Oakland County grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%).
How Oakland County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oakland County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.5 | 8.6 | 11.5 |
| Spending per listing | $702K | $1.2M | $876K |
| Households per official establishment | 3,066 | 5,336 | 4,055 |
| Official establishment growth, 2019–2023 | +10.9% | +21.1% | +29.8% |
| Population growth, 2020–2025 | +1.2% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,158 | $986 | $1,005 |
| Median household income | $97,760 | $72,875 | $80,734 |
| Groundwork market score | 37 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 156 → 173+10.9% over the period
- Employees, 2023
- 1,210
- Annual payroll, 2023
- $32.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 87594 chain locations
- Listings at the U.S. rate for this spending
- 701The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 37
- Amount
- $14M
SBA-backed loans to businesses classed as other personal care services in Oakland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oakland County
- Population, 2025 estimate
- 1,288,337+1.2% since 2020
- Households
- 530,460
- Median age
- 42.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 867 sq. mi.
- People per square mile
- 1,475
- Median household income
- $97,760+22.7% vs. 2015–2019, before inflation
- Average household income
- $134,121
- Median home value
- $343,600
- Jobs located here
- 726,660
- Daytime population
- 1,442,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oakland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Oakland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for spas and skin care studios, numbered among those based in Michigan, with Oakland County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 5 | 5.2 | $2.2M | +3.0% | #24 of 1,769 |
| 2Antrim County, MI | 82 | 5 | 4.5 | $2.1M | +5.3% | #50 of 1,769 |
| 3Allegan County, MI | 82 | 26 | 5.7 | $1.8M | +2.1% | #53 of 1,769 |
| 4Ottawa County, MI | 79 | 76 | 6.8 | $1.6M | +3.9% | #78 of 1,769 |
| 5Monroe County, MI | 77 | 33 | 5.2 | $1.9M | +0.7% | #96 of 1,769 |
| 6Clinton County, MI | 75 | 17 | 5.4 | $2M | +1.6% | #118 of 1,769 |
| 7Lapeer County, MI | 74 | 19 | 5.5 | $1.8M | +1.0% | #137 of 1,769 |
| 8Montcalm County, MI | 73 | 12 | 4.9 | $1.8M | +4.1% | #156 of 1,769 |
| 9Branch County, MI | 72 | 5 | 3.0 | $3M | +2.5% | #163 of 1,769 |
| 10Cass County, MI | 72 | 8 | 3.8 | $2.6M | +0.2% | #165 of 1,769 |
| 59Oakland County, MI | 37 | 875 | 16.5 | $702K | +1.2% | #1,370 of 1,769 |
Other business types in Oakland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons45
- Barbershops66
- Nail salons64
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Oakland County, MI?
There are 875 spas and skin care studios on map listings in Oakland County as of September 2026. 94 of them (11%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 173 businesses with payroll classed as other personal care services in 2023, up 10.9% from 2019.
How much do households in Oakland County, MI spend on personal care products and services?
About $614.1M a year, or $1,158 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 875 spas and skin care studios on map listings, it comes to $702K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 530,460 households in Oakland County and national spending patterns by income.
How does Oakland County, MI compare with the U.S. for spas and skin care studios?
Oakland County has 16.5 spas and skin care studios per 10,000 households, 43% above the U.S. rate of 11.5. Spending per studio is $702K, 20% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Oakland County would have about 701, against 875 on map listings. There is one business with payroll in the industry for every 3,066 households, against one for every 4,055 across the U.S. The official count rose 10.9% from 2019 to 2023, against +29.8% for the U.S.
How fast is Oakland County, MI growing?
Population estimates put Oakland County at 1,288,337 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 530,460 households. Median household income in Oakland County is $97,760, 21% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oakland County scores 37 for spas and skin care studios (lower middle), #1,370 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oakland County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Oakland County
Screening a site or an acquisition in Oakland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oakland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.