Beauty and personal care · County · Michigan
Spas and skin care studios in Gratiot County, MI
The spas and skin care studios in Gratiot County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #433 of 1,769 scored counties
#25 of 60 scored counties in Michigan
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $13.2M
- On personal care products and services · $894 a household
- Spending per listing
- $2.6M
- 3 times the U.S.
- Listings per 10k households
- 3.4
- 70% below the U.S.
- Population, 2025
- 41,190
- −1.1% since 2020
See the spas and skin care studios around any address in Gratiot County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gratiot County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 5 spas and skin care studios in Gratiot County. None of them are chain locations, against 10% across the U.S. That is 3.4 per 10,000 households, 70% below the U.S. rate of 11.5.
Households in Gratiot County spend about $13.2M a year on personal care products and services, or $894 per household, 11% below the U.S. average. That is about $2.6M of household spending for each studio on map listings, 3 times the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Gratiot County: counts under 3 aren’t published.
Population estimates show Gratiot County declined 1.1% from 2020 to 2025, against +3.1% for the U.S. Gratiot County scores 62 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #433 of 1,769 scored counties and #25 of 60 scored counties in Michigan. That puts it in the top quarter of counties.
How Gratiot County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Gratiot County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.4 | 8.6 | 11.5 |
| Spending per listing | $2.6M | $1.2M | $876K |
| Households per official establishment | n/a | 5,336 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +29.8% |
| Population growth, 2020–2025 | −1.1% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $894 | $986 | $1,005 |
| Median household income | $63,556 | $72,875 | $80,734 |
| Groundwork market score | 62 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Gratiot County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Gratiot County
- Population, 2025 estimate
- 41,190−1.1% since 2020
- Households
- 14,775
- Median age
- 40.1
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.9
- Land area
- 568 sq. mi.
- People per square mile
- 73
- Median household income
- $63,556+32.8% vs. 2015–2019, before inflation
- Average household income
- $83,011
- Median home value
- $147,500
- Jobs located here
- 12,772
- Daytime population
- 39,987Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gratiot County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Gratiot County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for spas and skin care studios, numbered among those based in Michigan, with Gratiot County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 5 | 5.2 | $2.2M | +3.0% | #24 of 1,769 |
| 2Antrim County, MI | 82 | 5 | 4.5 | $2.1M | +5.3% | #50 of 1,769 |
| 3Allegan County, MI | 82 | 26 | 5.7 | $1.8M | +2.1% | #53 of 1,769 |
| 4Ottawa County, MI | 79 | 76 | 6.8 | $1.6M | +3.9% | #78 of 1,769 |
| 5Monroe County, MI | 77 | 33 | 5.2 | $1.9M | +0.7% | #96 of 1,769 |
| 6Clinton County, MI | 75 | 17 | 5.4 | $2M | +1.6% | #118 of 1,769 |
| 7Lapeer County, MI | 74 | 19 | 5.5 | $1.8M | +1.0% | #137 of 1,769 |
| 8Montcalm County, MI | 73 | 12 | 4.9 | $1.8M | +4.1% | #156 of 1,769 |
| 9Branch County, MI | 72 | 5 | 3.0 | $3M | +2.5% | #163 of 1,769 |
| 10Cass County, MI | 72 | 8 | 3.8 | $2.6M | +0.2% | #165 of 1,769 |
| 25Gratiot County, MI | 62 | 5 | 3.4 | $2.6M | −1.1% | #433 of 1,769 |
Other business types in Gratiot County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons50
- Barbershops33
- Nail salons
- Spas and skin care62
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Gratiot County, MI?
Gratiot County has 5 spas and skin care studios on map listings as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Gratiot County: counts under 3 are left out.
How much do households in Gratiot County, MI spend on personal care products and services?
About $13.2M a year, or $894 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 5 spas and skin care studios on map listings, it comes to $2.6M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 14,775 households in Gratiot County and national spending patterns by income.
How does Gratiot County, MI compare with the U.S. for spas and skin care studios?
Gratiot County has 3.4 spas and skin care studios per 10,000 households, 70% below the U.S. rate of 11.5. Spending per studio is $2.6M, 3 times the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Gratiot County would have about 15, against 5 on map listings.
How fast is Gratiot County, MI growing?
Population estimates put Gratiot County at 41,190 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 14,775 households. Median household income in Gratiot County is $63,556, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gratiot County scores 62 for spas and skin care studios (upper middle), #433 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gratiot County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Gratiot County
Screening a site or an acquisition in Gratiot County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gratiot County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.