Beauty and personal care · Metro area · South Carolina
Salons, barbers and spas in the Spartanburg, SC metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Spartanburg, SC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #164 of 387 scored metro areas
#1 of 8 scored metro areas based in South Carolina
- Listings
- 651
- 108 chain locations (17%)
- Official establishments
- 84
- +31.8% since 2019
- Household spending a year
- $118.6M
- On personal care products and services · $828 a household
- Spending per listing
- $182K
- 14% below the U.S.
- Listings per 10k households
- 45.4
- 4% below the U.S.
- Population, 2025
- 407,656
- +14.3% since 2020
See the salons, barbers and spas around any address in the Spartanburg metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $828 per household (18% below the U.S. average), households in the Spartanburg metro area spend about $118.6M a year on personal care products and services. That is about $182K of household spending for each business on map listings, 14% below the U.S. figure of $213K.
There are 651 salons, barbers and spas on map listings in the Spartanburg metro area as of September 2026. Of those, 108 are chain locations, or 17%, against 15% across the U.S. That is 45.4 per 10,000 households, 4% below the U.S. rate of 47.2.
Official counts show 84 businesses with payroll classed as personal care services in the Spartanburg metro area in 2023, up 31.8% from 2019. That is one for every 1,706 households, against one for every 804 across the U.S. Another 2,153 one-person businesses have no payroll, by official counts. Since fiscal 2022, 9 SBA-backed loans worth $2.3M have gone to businesses classed as personal care services in the Spartanburg metro area.
Population estimates show the Spartanburg metro area grew 14.3% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Spartanburg metro area is 53 (upper middle), #164 of 387 scored metro areas and #1 of 8 scored metro areas based in South Carolina.
How the Spartanburg metro area compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Spartanburg metro area | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.4 | 49.7 | 47.2 |
| Spending per listing | $182K | $175K | $213K |
| Households per official establishment | 1,706 | 1,100 | 804 |
| Official establishment growth, 2019–2023 | +31.8% | +26.3% | +14.1% |
| Population growth, 2020–2025 | +14.3% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $828 | $871 | $1,005 |
| Median household income | $64,382 | $69,324 | $80,734 |
| Groundwork market score | 53 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 84+31.8% over the period
- Employees, 2023
- 346
- Annual payroll, 2023
- $9.8M
- One-person businesses, 2023
- 2,153Businesses with no payroll
- Map listings, September 2026
- 651108 chain locations
- Listings at the U.S. rate for this spending
- 558The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $2.3M
SBA-backed loans to businesses classed as personal care services in the Spartanburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Spartanburg metro area
- Population, 2025 estimate
- 407,656+14.3% since 2020
- Households
- 143,283
- Median age
- 39.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,322 sq. mi.
- People per square mile
- 283
- Median household income
- $64,382
- Average household income
- $85,260
- Median home value
- $225,000
- Jobs located here
- 167,419
- Daytime population
- 371,898Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Spartanburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across South Carolina
Every South Carolina market ranked →The highest-scoring metro areas in South Carolina for salons, barbers and spas, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Spartanburg metro area marked.
Top metro areas in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spartanburg, SC | 53 | 651 | 45.4 | $182K | +14.3% | #164 of 387 |
| 2Greenville-Anderson-Greer, SC | 42 | 2,007 | 52.3 | $168K | +9.0% | #282 of 387 |
| 3Hilton Head Island-Bluffton-Port Royal, SC | 41 | 509 | 53.3 | $182K | +12.0% | #291 of 387 |
| 4Charleston-North Charleston, SC | 40 | 1,931 | 57.5 | $168K | +10.7% | #299 of 387 |
| Charlotte-Concord-Gastonia, NC-SC | 40 | 6,323 | 58.7 | $165K | +10.1% | #300 of 387 |
| Augusta-Richmond County, GA-SC | 39 | 1,217 | 52.5 | $165K | +4.7% | #309 of 387 |
| 5Columbia, SC | 38 | 1,875 | 55.2 | $156K | +6.0% | #321 of 387 |
| 6Myrtle Beach-Conway-North Myrtle Beach, SC | 33 | 838 | 52.8 | $159K | +20.9% | #353 of 387 |
| 7Sumter, SC | 28 | 190 | 46.2 | $169K | −0.3% | #369 of 387 |
| 8Florence, SC | 28 | 440 | 56.1 | $140K | +0.9% | #371 of 387 |
Other business types in the Spartanburg metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons48
- Barbershops55
- Nail salons53
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Spartanburg, SC metro area?
As of September 2026, map listings count 651 salons, barbers and spas in the Spartanburg metro area. 108 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 84 businesses with payroll classed as personal care services in 2023, up 31.8% from 2019. Official counts list 2,153 one-person businesses without payroll.
How much do households in the Spartanburg, SC metro area spend on personal care products and services?
About $118.6M a year, or $828 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 651 salons, barbers and spas on map listings, it comes to $182K per business. It is estimated from the incomes of the 143,283 households in the Spartanburg metro area and national spending patterns by income.
How does the Spartanburg, SC metro area compare with the U.S. for salons, barbers and spas?
The Spartanburg metro area has 45.4 salons, barbers and spas per 10,000 households, 4% below the U.S. rate of 47.2. Spending per business is $182K, 14% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Spartanburg metro area would have about 558, against 651 on map listings. There is one business with payroll in the industry for every 1,706 households, against one for every 804 across the U.S. The official count rose 31.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Spartanburg, SC metro area growing?
Population estimates put the Spartanburg metro area at 407,656 people in 2025, up 14.3% since 2020, faster than the U.S. (+3.1%). It has 143,283 households. The median household income in the Spartanburg metro area is $64,382 a year, 20% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spartanburg metro area scores 53 for salons, barbers and spas (upper middle), #164 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Spartanburg metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Spartanburg metro area
Screening a site or an acquisition in the Spartanburg metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.