Beauty and personal care · County · South Carolina
Salons, barbers and spas in Richland County, SC
Competitor counts, household spending and official business counts for salons, barbers and spas in Richland County, SC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #2,088 of 2,385 scored counties
#33 of 44 scored counties in South Carolina
- Listings
- 1,124
- 136 chain locations (12%)
- Official establishments
- 158
- +16.2% since 2019
- Household spending a year
- $143.3M
- On personal care products and services · $853 a household
- Spending per listing
- $127K
- 40% below the U.S.
- Listings per 10k households
- 66.9
- 42% above the U.S.
- Population, 2025
- 434,956
- +4.6% since 2020
See the salons, barbers and spas around any address in Richland County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Richland County is 32 (lower middle), #2,088 of 2,385 scored counties and #33 of 44 scored counties in South Carolina. That puts it in the bottom quarter of counties.
At $853 per household (15% below the U.S. average), households in Richland County spend about $143.3M a year on personal care products and services. Spread across 1,124 salons, barbers and spas, that is $127K per business, 40% below the U.S. figure of $213K.
Richland County has 1,124 salons, barbers and spas on map listings as of September 2026. Chain locations make up 12% of them, against 15% across the U.S. Per 10,000 households, that is 66.9, 42% above the U.S. rate of 47.2.
Official counts show 158 businesses with payroll classed as personal care services in Richland County in 2023, up 16.2% from 2019. That is one for every 1,063 households, against one for every 804 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $6.2M have gone to businesses classed as personal care services in Richland County. Between 2020 and 2025, the population of Richland County grew 4.6%, faster than the U.S. (+3.1%).
How Richland County compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Richland County | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 66.9 | 49.7 | 47.2 |
| Spending per listing | $127K | $175K | $213K |
| Households per official establishment | 1,063 | 1,100 | 804 |
| Official establishment growth, 2019–2023 | +16.2% | +26.3% | +14.1% |
| Population growth, 2020–2025 | +4.6% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $853 | $871 | $1,005 |
| Median household income | $63,784 | $69,324 | $80,734 |
| Groundwork market score | 32 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 136 → 158+16.2% over the period
- Employees, 2023
- 793
- Annual payroll, 2023
- $25.1M
- One-person businesses, 2023
- 2,828Businesses with no payroll
- Map listings, September 2026
- 1,124136 chain locations
- Listings at the U.S. rate for this spending
- 674The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $6.2M
SBA-backed loans to businesses classed as personal care services in Richland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Richland County
- Population, 2025 estimate
- 434,956+4.6% since 2020
- Households
- 167,961
- Median age
- 36.8
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 757 sq. mi.
- People per square mile
- 557
- Median household income
- $63,784+16.5% vs. 2015–2019, before inflation
- Average household income
- $90,966
- Median home value
- $242,800
- Jobs located here
- 234,516
- Daytime population
- 484,051Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Richland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across South Carolina
Every South Carolina market ranked →The highest-scoring counties in South Carolina for salons, barbers and spas, numbered among those based in South Carolina, with Richland County marked.
Top counties in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Edgefield County, SC | 77 | 20 | 20.5 | $412K | +16.1% | #119 of 2,385 |
| 2Laurens County, SC | 70 | 64 | 23.7 | $323K | +6.2% | #294 of 2,385 |
| 3Lancaster County, SC | 66 | 145 | 36.1 | $257K | +18.3% | #441 of 2,385 |
| 4Abbeville County, SC | 65 | 17 | 17.4 | $456K | +2.3% | #445 of 2,385 |
| 5Saluda County, SC | 65 | 14 | 18.3 | $419K | +4.1% | #448 of 2,385 |
| 6Calhoun County, SC | 63 | 6 | 9.7 | $814K | +0.6% | #514 of 2,385 |
| 7Jasper County, SC | 60 | 41 | 31.3 | $265K | +32.2% | #657 of 2,385 |
| 8Cherokee County, SC | 58 | 60 | 27.2 | $270K | +3.7% | #751 of 2,385 |
| 9Kershaw County, SC | 58 | 101 | 37.6 | $226K | +11.6% | #761 of 2,385 |
| 10Chesterfield County, SC | 56 | 51 | 29.1 | $251K | +3.4% | #851 of 2,385 |
| 33Richland County, SC | 32 | 1,124 | 66.9 | $127K | +4.6% | #2,088 of 2,385 |
Other business types in Richland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas32
- Hair salons36
- Barbershops41
- Nail salons42
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Richland County, SC?
Map listings as of September 2026 show 1,124 salons, barbers and spas in Richland County. 136 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 158 businesses with payroll classed as personal care services in 2023, up 16.2% from 2019. Another 2,828 one-person businesses have no payroll, by official counts.
How much do households in Richland County, SC spend on personal care products and services?
About $143.3M a year, or $853 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 1,124 salons, barbers and spas on map listings, it comes to $127K per business. It is estimated from the incomes of the 167,961 households in Richland County and national spending patterns by income.
How does Richland County, SC compare with the U.S. for salons, barbers and spas?
Richland County has 66.9 salons, barbers and spas per 10,000 households, 42% above the U.S. rate of 47.2. Spending per business is $127K, 40% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Richland County would have about 674, against 1,124 on map listings. There is one business with payroll in the industry for every 1,063 households, against one for every 804 across the U.S. The official count rose 16.2% from 2019 to 2023, against +14.1% for the U.S.
How fast is Richland County, SC growing?
Population estimates put Richland County at 434,956 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 167,961 households. The median household income in Richland County is $63,784 a year, 21% below the U.S. median of $80,734. That rose 16.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Richland County scores 32 for salons, barbers and spas (lower middle), #2,088 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Richland County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Richland County
Screening a site or an acquisition in Richland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.