Beauty and personal care · Small-town market · South Carolina
Salons, barbers and spas in the Greenwood, SC area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Greenwood, SC area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #393 of 538 scored small-town markets
#4 of 6 scored small-town markets based in South Carolina
- Listings
- 160
- 35 chain locations (22%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $28.9M
- On personal care products and services · $769 a household
- Spending per listing
- $181K
- 15% below the U.S.
- Listings per 10k households
- 42.5
- 10% below the U.S.
- Population, 2025
- 95,215
- +1.7% since 2020
See the salons, barbers and spas around any address in the Greenwood area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greenwood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 160 salons, barbers and spas in the Greenwood area. 35 of them (22%) are chain locations, against 15% across the U.S. That comes to 42.5 for every 10,000 households, 10% below the U.S. rate of 47.2.
Households in the Greenwood area spend about $28.9M a year on personal care products and services, or $769 per household, 23% below the U.S. average. Spread across 160 salons, barbers and spas, that is $181K per business, 15% below the U.S. figure of $213K.
In 2023, official counts showed 18 businesses with payroll in the Greenwood area classed as personal care services. That is one for every 2,091 households, against one for every 804 across the U.S. Another 609 one-person businesses have no payroll, by official counts.
Population estimates put the population change in the Greenwood area from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). For salons, barbers and spas, the Greenwood area has a Groundwork market score of 40 (lower middle): #393 of 538 scored small-town markets and #4 of 6 scored small-town markets based in South Carolina.
How the Greenwood area compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Greenwood area | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 42.5 | 49.7 | 47.2 |
| Spending per listing | $181K | $175K | $213K |
| Households per official establishment | 2,091 | 1,100 | 804 |
| Official establishment growth, 2019–2023 | n/a | +26.3% | +14.1% |
| Population growth, 2020–2025 | +1.7% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $769 | $871 | $1,005 |
| Median household income | $52,860 | $69,324 | $80,734 |
| Groundwork market score | 40 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 47
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 609Businesses with no payroll
- Map listings, September 2026
- 16035 chain locations
- Listings at the U.S. rate for this spending
- 136The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Greenwood area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Greenwood area
- Population, 2025 estimate
- 95,215+1.7% since 2020
- Households
- 37,646
- Median age
- 41.2
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 947 sq. mi.
- People per square mile
- 99
- Median household income
- $52,860
- Average household income
- $75,646
- Median home value
- $180,100
- Jobs located here
- 34,735
- Daytime population
- 87,805Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greenwood area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Greenwood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across South Carolina
Every South Carolina market ranked →The highest-scoring small-town markets in South Carolina for salons, barbers and spas, numbered among those based in South Carolina, with the Greenwood area marked.
Top small-town markets in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gaffney, SC | 63 | 60 | 27.2 | $270K | +3.7% | #111 of 538 |
| 2Seneca, SC | 57 | 110 | 31.9 | $262K | +6.3% | #180 of 538 |
| 3Newberry, SC | 54 | 62 | 40.5 | $194K | +4.8% | #228 of 538 |
| 4Greenwood, SC | 40 | 160 | 42.5 | $181K | +1.7% | #393 of 538 |
| 5Murrells Inlet, SC | 33 | 143 | 52.7 | $167K | +3.8% | #463 of 538 |
| 6Orangeburg, SC | 28 | 145 | 43.8 | $163K | −0.9% | #498 of 538 |
Other business types in the Greenwood area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons46
- Barbershops41
- Nail salons38
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Greenwood, SC area?
The Greenwood area has 160 salons, barbers and spas on map listings as of September 2026. 35 of them (22%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 18 businesses with payroll classed as personal care services in 2023. Official counts list 609 one-person businesses without payroll.
How much do households in the Greenwood, SC area spend on personal care products and services?
About $28.9M a year, or $769 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 160 salons, barbers and spas on map listings, it comes to $181K per business. It is estimated from the incomes of the 37,646 households in the Greenwood area and national spending patterns by income.
How does the Greenwood, SC area compare with the U.S. for salons, barbers and spas?
The Greenwood area has 42.5 salons, barbers and spas per 10,000 households, 10% below the U.S. rate of 47.2. Spending per business is $181K, 15% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Greenwood area would have about 136, against 160 on map listings. There is one business with payroll in the industry for every 2,091 households, against one for every 804 across the U.S.
How fast is the Greenwood, SC area growing?
Population estimates put the Greenwood area at 95,215 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 37,646 households. Median household income in the Greenwood area is $52,860, 35% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greenwood area scores 40 for salons, barbers and spas (lower middle), #393 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greenwood area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Greenwood area
Screening a site or an acquisition in the Greenwood area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greenwood area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.