Beauty and personal care · Small-town market · South Carolina
Salons, barbers and spas in the Seneca, SC area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Seneca, SC area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #180 of 538 scored small-town markets
#2 of 6 scored small-town markets based in South Carolina
- Listings
- 110
- 23 chain locations (21%)
- Official establishments
- 26
- +13.0% since 2019
- Household spending a year
- $28.8M
- On personal care products and services · $835 a household
- Spending per listing
- $262K
- 23% above the U.S.
- Listings per 10k households
- 31.9
- 32% below the U.S.
- Population, 2025
- 83,775
- +6.3% since 2020
See the salons, barbers and spas around any address in the Seneca area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Seneca area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Seneca area spend about $28.8M a year on personal care products and services, or $835 per household, 17% below the U.S. average. That is about $262K of household spending for each business on map listings, 23% above the U.S. figure of $213K.
There are 110 salons, barbers and spas on map listings in the Seneca area as of September 2026. Of those, 23 are chain locations, or 21%, against 15% across the U.S. That comes to 31.9 for every 10,000 households, 32% below the U.S. rate of 47.2.
Official counts show 26 businesses with payroll classed as personal care services in the Seneca area in 2023, up 13.0% from 2019. That is one for every 1,328 households, against one for every 804 across the U.S. Another 250 one-person businesses have no payroll, by official counts.
Population estimates show the Seneca area grew 6.3% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Seneca area is 57 (upper middle), #180 of 538 scored small-town markets and #2 of 6 scored small-town markets based in South Carolina.
How the Seneca area compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Seneca area | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 31.9 | 49.7 | 47.2 |
| Spending per listing | $262K | $175K | $213K |
| Households per official establishment | 1,328 | 1,100 | 804 |
| Official establishment growth, 2019–2023 | +13.0% | +26.3% | +14.1% |
| Population growth, 2020–2025 | +6.3% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $835 | $871 | $1,005 |
| Median household income | $62,388 | $69,324 | $80,734 |
| Groundwork market score | 57 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 26+13.0% over the period
- Employees, 2023
- 123
- Annual payroll, 2023
- $3.4M
- One-person businesses, 2023
- 250Businesses with no payroll
- Map listings, September 2026
- 11023 chain locations
- Listings at the U.S. rate for this spending
- 135The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Seneca area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Seneca area
- Population, 2025 estimate
- 83,775+6.3% since 2020
- Households
- 34,515
- Median age
- 45.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 627 sq. mi.
- People per square mile
- 128
- Median household income
- $62,388+27.0% vs. 2015–2019, before inflation
- Average household income
- $91,233
- Median home value
- $237,100
- Jobs located here
- 24,938
- Daytime population
- 73,699Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Seneca area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Seneca area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across South Carolina
Every South Carolina market ranked →The highest-scoring small-town markets in South Carolina for salons, barbers and spas, numbered among those based in South Carolina, with the Seneca area marked.
Top small-town markets in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gaffney, SC | 63 | 60 | 27.2 | $270K | +3.7% | #111 of 538 |
| 2Seneca, SC | 57 | 110 | 31.9 | $262K | +6.3% | #180 of 538 |
| 3Newberry, SC | 54 | 62 | 40.5 | $194K | +4.8% | #228 of 538 |
| 4Greenwood, SC | 40 | 160 | 42.5 | $181K | +1.7% | #393 of 538 |
| 5Murrells Inlet, SC | 33 | 143 | 52.7 | $167K | +3.8% | #463 of 538 |
| 6Orangeburg, SC | 28 | 145 | 43.8 | $163K | −0.9% | #498 of 538 |
Other business types in the Seneca area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons59
- Barbershops59
- Nail salons59
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Seneca, SC area?
As of September 2026, map listings count 110 salons, barbers and spas in the Seneca area. 23 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 26 businesses with payroll classed as personal care services in 2023, up 13.0% from 2019. Official counts list 250 one-person businesses without payroll.
How much do households in the Seneca, SC area spend on personal care products and services?
About $28.8M a year, or $835 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 110 salons, barbers and spas on map listings, it comes to $262K per business. It is estimated from the incomes of the 34,515 households in the Seneca area and national spending patterns by income.
How does the Seneca, SC area compare with the U.S. for salons, barbers and spas?
The Seneca area has 31.9 salons, barbers and spas per 10,000 households, 32% below the U.S. rate of 47.2. Spending per business is $262K, 23% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Seneca area would have about 135, against 110 on map listings. There is one business with payroll in the industry for every 1,328 households, against one for every 804 across the U.S. The official count rose 13.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Seneca, SC area growing?
Population estimates put the Seneca area at 83,775 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 34,515 households. The median household income in the Seneca area is $62,388 a year, 23% below the U.S. median of $80,734. That rose 27.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Seneca area scores 57 for salons, barbers and spas (upper middle), #180 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Seneca area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Seneca area
Screening a site or an acquisition in the Seneca area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Seneca area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.