Beauty and personal care · County · South Carolina
Salons, barbers and spas in Williamsburg County, SC
The salons, barbers and spas in Williamsburg County, SC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,084 of 2,385 scored counties
#16 of 44 scored counties in South Carolina
- Listings
- 27
- 3 chain locations (11%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $8.5M
- On personal care products and services · $688 a household
- Spending per listing
- $313K
- 47% above the U.S.
- Listings per 10k households
- 22.0
- 53% below the U.S.
- Population, 2025
- 29,662
- −4.0% since 2020
See the salons, barbers and spas around any address in Williamsburg County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamsburg County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 27 salons, barbers and spas in Williamsburg County. Of those, 3 are chain locations, or 11%, against 15% across the U.S. Per 10,000 households, that is 22.0, 53% below the U.S. rate of 47.2.
Households in Williamsburg County spend about $8.5M a year on personal care products and services, or $688 per household, 32% below the U.S. average. Spread across 27 salons, barbers and spas, that is $313K per business, 47% above the U.S. figure of $213K.
Official counts show 3 businesses with payroll classed as personal care services in Williamsburg County in 2023. That is one for every 4,097 households, against one for every 804 across the U.S. Official counts also show 167 one-person businesses without payroll.
Between 2020 and 2025, the population of Williamsburg County declined 4.0%, against +3.1% for the U.S. For salons, barbers and spas, Williamsburg County has a Groundwork market score of 51 (upper middle): #1,084 of 2,385 scored counties and #16 of 44 scored counties in South Carolina.
How Williamsburg County compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williamsburg County | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.0 | 49.7 | 47.2 |
| Spending per listing | $313K | $175K | $213K |
| Households per official establishment | 4,097 | 1,100 | 804 |
| Official establishment growth, 2019–2023 | n/a | +26.3% | +14.1% |
| Population growth, 2020–2025 | −4.0% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $688 | $871 | $1,005 |
| Median household income | $46,213 | $69,324 | $80,734 |
| Groundwork market score | 51 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 6
- Annual payroll, 2023
- $54K
- One-person businesses, 2023
- 167Businesses with no payroll
- Map listings, September 2026
- 273 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Williamsburg County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williamsburg County
- Population, 2025 estimate
- 29,662−4.0% since 2020
- Households
- 12,291
- Median age
- 43.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 934 sq. mi.
- People per square mile
- 32
- Median household income
- $46,213+42.3% vs. 2015–2019, before inflation
- Average household income
- $59,459
- Median home value
- $104,500
- Jobs located here
- 7,315
- Daytime population
- 24,639Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamsburg County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Williamsburg County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across South Carolina
Every South Carolina market ranked →The highest-scoring counties in South Carolina for salons, barbers and spas, numbered among those based in South Carolina, with Williamsburg County marked.
Top counties in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Edgefield County, SC | 77 | 20 | 20.5 | $412K | +16.1% | #119 of 2,385 |
| 2Laurens County, SC | 70 | 64 | 23.7 | $323K | +6.2% | #294 of 2,385 |
| 3Lancaster County, SC | 66 | 145 | 36.1 | $257K | +18.3% | #441 of 2,385 |
| 4Abbeville County, SC | 65 | 17 | 17.4 | $456K | +2.3% | #445 of 2,385 |
| 5Saluda County, SC | 65 | 14 | 18.3 | $419K | +4.1% | #448 of 2,385 |
| 6Calhoun County, SC | 63 | 6 | 9.7 | $814K | +0.6% | #514 of 2,385 |
| 7Jasper County, SC | 60 | 41 | 31.3 | $265K | +32.2% | #657 of 2,385 |
| 8Cherokee County, SC | 58 | 60 | 27.2 | $270K | +3.7% | #751 of 2,385 |
| 9Kershaw County, SC | 58 | 101 | 37.6 | $226K | +11.6% | #761 of 2,385 |
| 10Chesterfield County, SC | 56 | 51 | 29.1 | $251K | +3.4% | #851 of 2,385 |
| 16Williamsburg County, SC | 51 | 27 | 22.0 | $313K | −4.0% | #1,084 of 2,385 |
Other business types in Williamsburg County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons32
- Barbershops
- Nail salons22
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Williamsburg County, SC?
Williamsburg County has 27 salons, barbers and spas on map listings as of September 2026. 3 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Another 167 one-person businesses have no payroll, by official counts.
How much do households in Williamsburg County, SC spend on personal care products and services?
About $8.5M a year, or $688 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 27 salons, barbers and spas on map listings, it comes to $313K per business. It is estimated from the incomes of the 12,291 households in Williamsburg County and national spending patterns by income.
How does Williamsburg County, SC compare with the U.S. for salons, barbers and spas?
Williamsburg County has 22.0 salons, barbers and spas per 10,000 households, 53% below the U.S. rate of 47.2. Spending per business is $313K, 47% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Williamsburg County would have about 40, against 27 on map listings. There is one business with payroll in the industry for every 4,097 households, against one for every 804 across the U.S.
How fast is Williamsburg County, SC growing?
Population estimates put Williamsburg County at 29,662 people in 2025, down 4.0% since 2020, against +3.1% for the U.S. It has 12,291 households. Median household income in Williamsburg County is $46,213, 43% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamsburg County scores 51 for salons, barbers and spas (upper middle), #1,084 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamsburg County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Williamsburg County
Screening a site or an acquisition in Williamsburg County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamsburg County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.