Beauty and personal care · Metro area · South Carolina
Salons, barbers and spas in the Myrtle Beach-Conway-North Myrtle Beach, SC metro area
The salons, barbers and spas in the Myrtle Beach-Conway-North Myrtle Beach, SC metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #353 of 387 scored metro areas
#6 of 8 scored metro areas based in South Carolina
- Listings
- 838
- 147 chain locations (18%)
- Official establishments
- 197
- +25.5% since 2019
- Household spending a year
- $133.3M
- On personal care products and services · $840 a household
- Spending per listing
- $159K
- 25% below the U.S.
- Listings per 10k households
- 52.8
- 12% above the U.S.
- Population, 2025
- 427,551
- +20.9% since 2020
See the salons, barbers and spas around any address in the Myrtle Beach-Conway-North Myrtle Beach metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Myrtle Beach-Conway-North Myrtle Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, the Myrtle Beach-Conway-North Myrtle Beach metro area has a Groundwork market score of 33 (lower middle): #353 of 387 scored metro areas and #6 of 8 scored metro areas based in South Carolina. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 838 salons, barbers and spas in the Myrtle Beach-Conway-North Myrtle Beach metro area. 147 of them (18%) are chain locations, against 15% across the U.S. That is 52.8 per 10,000 households, 12% above the U.S. rate of 47.2.
Household spending on personal care products and services in the Myrtle Beach-Conway-North Myrtle Beach metro area comes to about $133.3M a year: $840 per household, 16% below the U.S. average. That works out to $159K per business, 25% below the U.S. figure of $213K.
In 2023, official counts showed 197 businesses with payroll in the Myrtle Beach-Conway-North Myrtle Beach metro area classed as personal care services, up 25.5% from 2019. That is one for every 806 households, against one for every 804 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $2.8M have gone to businesses classed as personal care services in the Myrtle Beach-Conway-North Myrtle Beach metro area. Population estimates show the Myrtle Beach-Conway-North Myrtle Beach metro area grew 20.9% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Myrtle Beach-Conway-North Myrtle Beach metro area compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Myrtle Beach-Conway-North Myrtle Beach metro area | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 52.8 | 49.7 | 47.2 |
| Spending per listing | $159K | $175K | $213K |
| Households per official establishment | 806 | 1,100 | 804 |
| Official establishment growth, 2019–2023 | +25.5% | +26.3% | +14.1% |
| Population growth, 2020–2025 | +20.9% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $840 | $871 | $1,005 |
| Median household income | $66,880 | $69,324 | $80,734 |
| Groundwork market score | 33 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 197+25.5% over the period
- Employees, 2023
- 701
- Annual payroll, 2023
- $23.2M
- One-person businesses, 2023
- 1,872Businesses with no payroll
- Map listings, September 2026
- 838147 chain locations
- Listings at the U.S. rate for this spending
- 627The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $2.8M
SBA-backed loans to businesses classed as personal care services in the Myrtle Beach-Conway-North Myrtle Beach metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Myrtle Beach-Conway-North Myrtle Beach metro area
- Population, 2025 estimate
- 427,551+20.9% since 2020
- Households
- 158,779
- Median age
- 47.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 1,133 sq. mi.
- People per square mile
- 338
- Median household income
- $66,880
- Average household income
- $87,740
- Median home value
- $287,700
- Jobs located here
- 142,324
- Daytime population
- 375,675Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Myrtle Beach-Conway-North Myrtle Beach metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Myrtle Beach-Conway-North Myrtle Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across South Carolina
Every South Carolina market ranked →The highest-scoring metro areas in South Carolina for salons, barbers and spas, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Myrtle Beach-Conway-North Myrtle Beach metro area marked.
Top metro areas in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spartanburg, SC | 53 | 651 | 45.4 | $182K | +14.3% | #164 of 387 |
| 2Greenville-Anderson-Greer, SC | 42 | 2,007 | 52.3 | $168K | +9.0% | #282 of 387 |
| 3Hilton Head Island-Bluffton-Port Royal, SC | 41 | 509 | 53.3 | $182K | +12.0% | #291 of 387 |
| 4Charleston-North Charleston, SC | 40 | 1,931 | 57.5 | $168K | +10.7% | #299 of 387 |
| Charlotte-Concord-Gastonia, NC-SC | 40 | 6,323 | 58.7 | $165K | +10.1% | #300 of 387 |
| Augusta-Richmond County, GA-SC | 39 | 1,217 | 52.5 | $165K | +4.7% | #309 of 387 |
| 5Columbia, SC | 38 | 1,875 | 55.2 | $156K | +6.0% | #321 of 387 |
| 6Myrtle Beach-Conway-North Myrtle Beach, SC | 33 | 838 | 52.8 | $159K | +20.9% | #353 of 387 |
| 7Sumter, SC | 28 | 190 | 46.2 | $169K | −0.3% | #369 of 387 |
| 8Florence, SC | 28 | 440 | 56.1 | $140K | +0.9% | #371 of 387 |
Other business types in the Myrtle Beach-Conway-North Myrtle Beach metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas33
- Hair salons36
- Barbershops51
- Nail salons38
- Spas and skin care27
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Myrtle Beach-Conway-North Myrtle Beach, SC metro area?
There are 838 salons, barbers and spas on map listings in the Myrtle Beach-Conway-North Myrtle Beach metro area as of September 2026. 147 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 197 businesses with payroll classed as personal care services in 2023, up 25.5% from 2019. Official counts also show 1,872 one-person businesses without payroll.
How much do households in the Myrtle Beach-Conway-North Myrtle Beach, SC metro area spend on personal care products and services?
About $133.3M a year, or $840 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 838 salons, barbers and spas on map listings, it comes to $159K per business. It is estimated from the incomes of the 158,779 households in the Myrtle Beach-Conway-North Myrtle Beach metro area and national spending patterns by income.
How does the Myrtle Beach-Conway-North Myrtle Beach, SC metro area compare with the U.S. for salons, barbers and spas?
The Myrtle Beach-Conway-North Myrtle Beach metro area has 52.8 salons, barbers and spas per 10,000 households, 12% above the U.S. rate of 47.2. Spending per business is $159K, 25% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Myrtle Beach-Conway-North Myrtle Beach metro area would have about 627, against 838 on map listings. There is one business with payroll in the industry for every 806 households, against one for every 804 across the U.S. The official count rose 25.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Myrtle Beach-Conway-North Myrtle Beach, SC metro area growing?
Population estimates put the Myrtle Beach-Conway-North Myrtle Beach metro area at 427,551 people in 2025, up 20.9% since 2020, faster than the U.S. (+3.1%). It has 158,779 households. Median household income in the Myrtle Beach-Conway-North Myrtle Beach metro area is $66,880, 17% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Myrtle Beach-Conway-North Myrtle Beach metro area scores 33 for salons, barbers and spas (lower middle), #353 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Myrtle Beach-Conway-North Myrtle Beach metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Myrtle Beach-Conway-North Myrtle Beach metro area
Screening a site or an acquisition in the Myrtle Beach-Conway-North Myrtle Beach metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Myrtle Beach-Conway-North Myrtle Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.