Beauty and personal care · County · Kansas
Salons, barbers and spas in Riley County, KS
Competitor counts, household spending and official business counts for salons, barbers and spas in Riley County, KS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #2,130 of 2,385 scored counties
#37 of 38 scored counties in Kansas
- Listings
- 126
- 20 chain locations (16%)
- Official establishments
- 44
- +29.4% since 2019
- Household spending a year
- $25.3M
- On personal care products and services · $913 a household
- Spending per listing
- $201K
- 6% below the U.S.
- Listings per 10k households
- 45.5
- 4% below the U.S.
- Population, 2025
- 72,598
- +0.8% since 2020
See the salons, barbers and spas around any address in Riley County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Riley County is 30 (lower middle), #2,130 of 2,385 scored counties and #37 of 38 scored counties in Kansas. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 126 salons, barbers and spas in Riley County. Of those, 20 are chain locations, or 16%, against 15% across the U.S. Per 10,000 households, that is 45.5, 4% below the U.S. rate of 47.2.
Households in Riley County spend about $25.3M a year on personal care products and services, or $913 per household, 9% below the U.S. average. That is about $201K of household spending for each business on map listings, 6% below the U.S. figure of $213K.
In 2023, official counts showed 44 businesses with payroll in Riley County classed as personal care services, up 29.4% from 2019. That is one for every 629 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as personal care services in Riley County. Population estimates show Riley County grew 0.8% from 2020 to 2025, slower than the U.S. (+3.1%).
How Riley County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Riley County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.5 | 40.5 | 47.2 |
| Spending per listing | $201K | $246K | $213K |
| Households per official establishment | 629 | 974 | 804 |
| Official establishment growth, 2019–2023 | +29.4% | +15.3% | +14.1% |
| Population growth, 2020–2025 | +0.8% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $913 | $996 | $1,005 |
| Median household income | $61,098 | $74,275 | $80,734 |
| Groundwork market score | 30 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34 → 44+29.4% over the period
- Employees, 2023
- 188
- Annual payroll, 2023
- $6.1M
- One-person businesses, 2023
- 120Businesses with no payroll
- Map listings, September 2026
- 12620 chain locations
- Listings at the U.S. rate for this spending
- 119The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as personal care services in Riley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Riley County
- Population, 2025 estimate
- 72,598+0.8% since 2020
- Households
- 27,695
- Median age
- 30.7
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.9
- Land area
- 610 sq. mi.
- People per square mile
- 118
- Median household income
- $61,098+19.3% vs. 2015–2019, before inflation
- Average household income
- $85,486
- Median home value
- $237,100
- Jobs located here
- 27,758
- Daytime population
- 75,612Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Riley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for salons, barbers and spas, numbered among those based in Kansas, with Riley County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pottawatomie County, KS | 79 | 20 | 21.3 | $503K | +6.9% | #82 of 2,385 |
| 2Jackson County, KS | 78 | 7 | 14.0 | $689K | +1.5% | #97 of 2,385 |
| 3Jefferson County, KS | 77 | 12 | 16.2 | $636K | −0.2% | #113 of 2,385 |
| 4Leavenworth County, KS | 70 | 88 | 29.2 | $368K | +3.2% | #283 of 2,385 |
| 5Osage County, KS | 69 | 13 | 20.2 | $465K | −0.3% | #302 of 2,385 |
| 6Miami County, KS | 67 | 51 | 37.1 | $287K | +5.9% | #392 of 2,385 |
| 7Wyandotte County, KS | 66 | 172 | 27.9 | $321K | +1.0% | #424 of 2,385 |
| 8Marion County, KS | 61 | 11 | 23.2 | $391K | −1.3% | #591 of 2,385 |
| 9Butler County, KS | 60 | 99 | 39.1 | $262K | +3.1% | #660 of 2,385 |
| 10Sumner County, KS | 59 | 28 | 31.2 | $295K | −0.1% | #694 of 2,385 |
| 37Riley County, KS | 30 | 126 | 45.5 | $201K | +0.8% | #2,130 of 2,385 |
Other business types in Riley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas30
- Hair salons34
- Barbershops66
- Nail salons46
- Spas and skin care24
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Riley County, KS?
There are 126 salons, barbers and spas on map listings in Riley County as of September 2026. 20 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 44 businesses with payroll classed as personal care services in 2023, up 29.4% from 2019. Official counts list 120 one-person businesses without payroll.
How much do households in Riley County, KS spend on personal care products and services?
About $25.3M a year, or $913 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 126 salons, barbers and spas on map listings, it comes to $201K per business. It is estimated from the incomes of the 27,695 households in Riley County and national spending patterns by income.
How does Riley County, KS compare with the U.S. for salons, barbers and spas?
Riley County has 45.5 salons, barbers and spas per 10,000 households, 4% below the U.S. rate of 47.2. Spending per business is $201K, 6% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Riley County would have about 119, against 126 on map listings. There is one business with payroll in the industry for every 629 households, against one for every 804 across the U.S. The official count rose 29.4% from 2019 to 2023, against +14.1% for the U.S.
How fast is Riley County, KS growing?
Population estimates put Riley County at 72,598 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 27,695 households. Median household income in Riley County is $61,098, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Riley County scores 30 for salons, barbers and spas (lower middle), #2,130 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Riley County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Riley County
Screening a site or an acquisition in Riley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.