Groundwork

Beauty and personal care · County · Kansas

Salons, barbers and spas in Johnson County, KS

The salons, barbers and spas in Johnson County, KS, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #1,060 of 2,385 scored counties
#17 of 38 scored counties in Kansas

Listings
1,252
240 chain locations (19%)
Official establishments
430
+21.1% since 2019
Household spending a year
$304.4M
On personal care products and services · $1,220 a household
Spending per listing
$243K
14% above the U.S.
Listings per 10k households
50.2
6% above the U.S.
Population, 2025
636,906
+4.2% since 2020

See the salons, barbers and spas around any address in Johnson County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 1,252 salons, barbers and spas in Johnson County. 240 of them (19%) are chain locations, against 15% across the U.S. That comes to 50.2 for every 10,000 households, 6% above the U.S. rate of 47.2.

At $1,220 per household (21% above the U.S. average), households in Johnson County spend about $304.4M a year on personal care products and services. That is about $243K of household spending for each business on map listings, 14% above the U.S. figure of $213K.

In 2023, official counts showed 430 businesses with payroll in Johnson County classed as personal care services, up 21.1% from 2019. That is one for every 580 households, against one for every 804 across the U.S. Another 1,698 one-person businesses have no payroll, by official counts. Since fiscal 2022, 39 SBA-backed loans worth $10.1M have gone to businesses classed as personal care services in Johnson County.

Population estimates put the population change in Johnson County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). Johnson County scores 52 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #1,060 of 2,385 scored counties and #17 of 38 scored counties in Kansas.

How Johnson County compares

The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Johnson County, KS compared with Kansas and the U.S.
MeasureJohnson CountyKansasU.S.
Listings per 10k households50.240.547.2
Spending per listing$243K$246K$213K
Households per official establishment580974804
Official establishment growth, 2019–2023+21.1%+15.3%+14.1%
Population growth, 2020–2025+4.2%+1.3%+3.1%
Spending per household on personal care products and services$1,220$996$1,005
Median household income$109,208$74,275$80,734
Groundwork market score5254

Official counts and lending

Businesses

Official establishments, 2019 to 2023
355 → 430+21.1% over the period
Employees, 2023
2,994
Annual payroll, 2023
$98.8M
One-person businesses, 2023
1,698Businesses with no payroll
Map listings, September 2026
1,252240 chain locations
Listings at the U.S. rate for this spending
1,431The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
39
Amount
$10.1M

SBA-backed loans to businesses classed as personal care services in Johnson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Johnson County

Population, 2025 estimate
636,906+4.2% since 2020
Households
249,531
Median age
39.8
Homes lived in by their owners
69%
Vehicles per household
1.9
Land area
474 sq. mi.
People per square mile
1,310
Median household income
$109,208+22.6% vs. 2015–2019, before inflation
Average household income
$146,207
Median home value
$391,200
Jobs located here
379,207
Daytime population
678,980Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Johnson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Kansas

Every Kansas market ranked →

The highest-scoring counties in Kansas for salons, barbers and spas, numbered among those based in Kansas, with Johnson County marked.

Top counties in Kansas

Counties in Kansas ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pottawatomie County, KS792021.3$503K+6.9%#82 of 2,385
2Jackson County, KS78714.0$689K+1.5%#97 of 2,385
3Jefferson County, KS771216.2$636K−0.2%#113 of 2,385
4Leavenworth County, KS708829.2$368K+3.2%#283 of 2,385
5Osage County, KS691320.2$465K−0.3%#302 of 2,385
6Miami County, KS675137.1$287K+5.9%#392 of 2,385
7Wyandotte County, KS6617227.9$321K+1.0%#424 of 2,385
8Marion County, KS611123.2$391K−1.3%#591 of 2,385
9Butler County, KS609939.1$262K+3.1%#660 of 2,385
10Sumner County, KS592831.2$295K−0.1%#694 of 2,385
17Johnson County, KS521,25250.2$243K+4.2%#1,060 of 2,385

Other business types in Johnson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Johnson County, KS?

There are 1,252 salons, barbers and spas on map listings in Johnson County as of September 2026. 240 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 430 businesses with payroll classed as personal care services in 2023, up 21.1% from 2019. Official counts list 1,698 one-person businesses without payroll.

How much do households in Johnson County, KS spend on personal care products and services?

About $304.4M a year, or $1,220 per household. That is 21% above the U.S. average (an index of 121, where 100 is the U.S. average). Spread across the 1,252 salons, barbers and spas on map listings, it comes to $243K per business. It is estimated from the incomes of the 249,531 households in Johnson County and national spending patterns by income.

How does Johnson County, KS compare with the U.S. for salons, barbers and spas?

Johnson County has 50.2 salons, barbers and spas per 10,000 households, 6% above the U.S. rate of 47.2. Spending per business is $243K, 14% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Johnson County would have about 1,431, against 1,252 on map listings. There is one business with payroll in the industry for every 580 households, against one for every 804 across the U.S. The official count rose 21.1% from 2019 to 2023, against +14.1% for the U.S.

How fast is Johnson County, KS growing?

Population estimates put Johnson County at 636,906 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 249,531 households. Median household income in Johnson County is $109,208, 35% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Johnson County scores 52 for salons, barbers and spas (upper middle), #1,060 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Johnson County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Johnson County

Screening a site or an acquisition in Johnson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.