Beauty and personal care · County · Kansas
Salons, barbers and spas in Marshall County, KS
The salons, barbers and spas in Marshall County, KS, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 16
- 2 chain locations (13%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $3.8M
- On personal care products and services · $898 a household
- Spending per listing
- $234K
- 10% above the U.S.
- Listings per 10k households
- 38.3
- 19% below the U.S.
- Population, 2025
- 9,852
- −1.7% since 2020
See the salons, barbers and spas around any address in Marshall County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Marshall County spend about $3.8M a year on personal care products and services, or $898 per household, 11% below the U.S. average. Spread across 16 salons, barbers and spas, that is $234K per business, 10% above the U.S. figure of $213K.
Marshall County has 16 salons, barbers and spas on map listings as of September 2026. Of those, 2 are chain locations, or 13%, against 15% across the U.S. That is 38.3 per 10,000 households, 19% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Marshall County was 5 in 2023. That is one for every 835 households, against one for every 804 across the U.S. Official counts also show 21 one-person businesses without payroll.
Population estimates show Marshall County declined 1.7% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Marshall County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.3 | 40.5 | 47.2 |
| Spending per listing | $234K | $246K | $213K |
| Households per official establishment | 835 | 974 | 804 |
| Official establishment growth, 2019–2023 | n/a | +15.3% | +14.1% |
| Population growth, 2020–2025 | −1.7% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $898 | $996 | $1,005 |
| Median household income | $68,419 | $74,275 | $80,734 |
| Groundwork market score | Not scored | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 12
- Annual payroll, 2023
- $213K
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 162 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 9,852−1.7% since 2020
- Households
- 4,176
- Median age
- 43.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.4
- Land area
- 900 sq. mi.
- People per square mile
- 11
- Median household income
- $68,419
- Average household income
- $82,364
- Median home value
- $127,700
- Jobs located here
- 4,173
- Daytime population
- 9,472Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for salons, barbers and spas, numbered among those based in Kansas, with Marshall County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pottawatomie County, KS | 79 | 20 | 21.3 | $503K | +6.9% | #82 of 2,385 |
| 2Jackson County, KS | 78 | 7 | 14.0 | $689K | +1.5% | #97 of 2,385 |
| 3Jefferson County, KS | 77 | 12 | 16.2 | $636K | −0.2% | #113 of 2,385 |
| 4Leavenworth County, KS | 70 | 88 | 29.2 | $368K | +3.2% | #283 of 2,385 |
| 5Osage County, KS | 69 | 13 | 20.2 | $465K | −0.3% | #302 of 2,385 |
| 6Miami County, KS | 67 | 51 | 37.1 | $287K | +5.9% | #392 of 2,385 |
| 7Wyandotte County, KS | 66 | 172 | 27.9 | $321K | +1.0% | #424 of 2,385 |
| 8Marion County, KS | 61 | 11 | 23.2 | $391K | −1.3% | #591 of 2,385 |
| 9Butler County, KS | 60 | 99 | 39.1 | $262K | +3.1% | #660 of 2,385 |
| 10Sumner County, KS | 59 | 28 | 31.2 | $295K | −0.1% | #694 of 2,385 |
| Marshall County, KS | Not scored | 16 | 38.3 | $234K | −1.7% |
Other business types in Marshall County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Marshall County, KS?
Map listings as of September 2026 show 16 salons, barbers and spas in Marshall County. 2 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 5 businesses with payroll classed as personal care services in 2023. Another 21 one-person businesses have no payroll, by official counts.
How much do households in Marshall County, KS spend on personal care products and services?
About $3.8M a year, or $898 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 16 salons, barbers and spas on map listings, it comes to $234K per business. It is estimated from the incomes of the 4,176 households in Marshall County and national spending patterns by income.
How does Marshall County, KS compare with the U.S. for salons, barbers and spas?
Marshall County has 38.3 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $234K, 10% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Marshall County would have about 18, against 16 on map listings. There is one business with payroll in the industry for every 835 households, against one for every 804 across the U.S.
How fast is Marshall County, KS growing?
Population estimates put Marshall County at 9,852 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 4,176 households. The median household income in Marshall County is $68,419 a year, 15% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.