Groundwork

Beauty and personal care · County · Kansas

Salons, barbers and spas in Clay County, KS

The salons, barbers and spas in Clay County, KS, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
7
0 chain locations (0%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$3.3M
On personal care products and services · $925 a household
Spending per listing
$465K
2.2 times the U.S.
Listings per 10k households
19.9
58% below the U.S.
Population, 2025
7,990
−1.7% since 2020

See the salons, barbers and spas around any address in Clay County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Clay County comes to about $3.3M a year: $925 per household, 8% below the U.S. average. Spread across 7 salons, barbers and spas, that is $465K per business, 2.2 times the U.S. figure of $213K.

Clay County has 7 salons, barbers and spas on map listings as of September 2026. None of them are chain locations, against 15% across the U.S. That comes to 19.9 for every 10,000 households, 58% below the U.S. rate of 47.2.

The official count of businesses with payroll classed as personal care services in Clay County was 3 in 2023. That is one for every 1,174 households, against one for every 804 across the U.S. Another 25 one-person businesses have no payroll, by official counts.

Population estimates show Clay County declined 1.7% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Clay County compares

The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Clay County, KS compared with Kansas and the U.S.
MeasureClay CountyKansasU.S.
Listings per 10k households19.940.547.2
Spending per listing$465K$246K$213K
Households per official establishment1,174974804
Official establishment growth, 2019–2023n/a+15.3%+14.1%
Population growth, 2020–2025−1.7%+1.3%+3.1%
Spending per household on personal care products and services$925$996$1,005
Median household income$66,176$74,275$80,734
Groundwork market scoreNot scored54

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
4
Annual payroll, 2023
$37K
One-person businesses, 2023
25Businesses with no payroll
Map listings, September 2026
70 chain locations
Listings at the U.S. rate for this spending
15The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Clay County

Population, 2025 estimate
7,990−1.7% since 2020
Households
3,522
Median age
42.7
Homes lived in by their owners
78%
Vehicles per household
2.2
Land area
645 sq. mi.
People per square mile
12
Median household income
$66,176
Average household income
$84,799
Median home value
$155,900
Jobs located here
3,031
Daytime population
7,441Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Clay County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Kansas

Every Kansas market ranked →

The highest-scoring counties in Kansas for salons, barbers and spas, numbered among those based in Kansas, with Clay County marked.

Top counties in Kansas

Counties in Kansas ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pottawatomie County, KS792021.3$503K+6.9%#82 of 2,385
2Jackson County, KS78714.0$689K+1.5%#97 of 2,385
3Jefferson County, KS771216.2$636K−0.2%#113 of 2,385
4Leavenworth County, KS708829.2$368K+3.2%#283 of 2,385
5Osage County, KS691320.2$465K−0.3%#302 of 2,385
6Miami County, KS675137.1$287K+5.9%#392 of 2,385
7Wyandotte County, KS6617227.9$321K+1.0%#424 of 2,385
8Marion County, KS611123.2$391K−1.3%#591 of 2,385
9Butler County, KS609939.1$262K+3.1%#660 of 2,385
10Sumner County, KS592831.2$295K−0.1%#694 of 2,385
Clay County, KSNot scored719.9$465K−1.7%

Other business types in Clay County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many salons, barbers and spas are in Clay County, KS?

Map listings as of September 2026 show 7 salons, barbers and spas in Clay County. None of them are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts list 25 one-person businesses without payroll.

How much do households in Clay County, KS spend on personal care products and services?

About $3.3M a year, or $925 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 7 salons, barbers and spas on map listings, it comes to $465K per business. It is estimated from the incomes of the 3,522 households in Clay County and national spending patterns by income.

How does Clay County, KS compare with the U.S. for salons, barbers and spas?

Clay County has 19.9 salons, barbers and spas per 10,000 households, 58% below the U.S. rate of 47.2. Spending per business is $465K, 2.2 times the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Clay County would have about 15, against 7 on map listings. There is one business with payroll in the industry for every 1,174 households, against one for every 804 across the U.S.

How fast is Clay County, KS growing?

Population estimates put Clay County at 7,990 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 3,522 households. The median household income in Clay County is $66,176 a year, 18% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Clay County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Clay County

Screening a site or an acquisition in Clay County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.