Beauty and personal care · Small-town market · Kansas
Salons, barbers and spas in the Liberal, KS area
How the Liberal, KS area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #407 of 538 scored small-town markets
#10 of 13 scored small-town markets based in Kansas
- Listings
- 38
- 6 chain locations (16%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $6.6M
- On personal care products and services · $907 a household
- Spending per listing
- $173K
- 19% below the U.S.
- Listings per 10k households
- 52.4
- 11% above the U.S.
- Population, 2025
- 21,073
- −3.6% since 2020
See the salons, barbers and spas around any address in the Liberal area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Liberal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Liberal area is 38 (lower middle), #407 of 538 scored small-town markets and #10 of 13 scored small-town markets based in Kansas. That puts it in the bottom quarter of small-town markets.
Household spending on personal care products and services in the Liberal area comes to about $6.6M a year: $907 per household, 10% below the U.S. average. That works out to $173K per business, 19% below the U.S. figure of $213K.
The Liberal area has 38 salons, barbers and spas on map listings as of September 2026. 6 of them (16%) are chain locations, against 15% across the U.S. That is 52.4 per 10,000 households, 11% above the U.S. rate of 47.2.
Official counts show 3 businesses with payroll classed as personal care services in the Liberal area in 2023. That is one for every 2,419 households, against one for every 804 across the U.S. Population estimates put the population change in the Liberal area from 2020 to 2025 at −3.6%, against +3.1% for the U.S.
How the Liberal area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Liberal area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 52.4 | 40.5 | 47.2 |
| Spending per listing | $173K | $246K | $213K |
| Households per official establishment | 2,419 | 974 | 804 |
| Official establishment growth, 2019–2023 | n/a | +15.3% | +14.1% |
| Population growth, 2020–2025 | −3.6% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $907 | $996 | $1,005 |
| Median household income | $63,827 | $74,275 | $80,734 |
| Groundwork market score | 38 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 9
- Annual payroll, 2023
- $136K
- One-person businesses, 2023
- 110Businesses with no payroll
- Map listings, September 2026
- 386 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Liberal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Liberal area
- Population, 2025 estimate
- 21,073−3.6% since 2020
- Households
- 7,257
- Median age
- 32.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 640 sq. mi.
- People per square mile
- 34
- Median household income
- $63,827+29.5% vs. 2015–2019, before inflation
- Average household income
- $81,284
- Median home value
- $136,500
- Jobs located here
- 10,899
- Daytime population
- 22,008Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Liberal area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Liberal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Kansas
Every Kansas market ranked →The highest-scoring small-town markets in Kansas for salons, barbers and spas, numbered among those based in Kansas, with the Liberal area marked.
Top small-town markets in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McPherson, KS | 61 | 39 | 32.1 | $304K | −0.4% | #129 of 538 |
| 2Ottawa, KS | 61 | 35 | 33.6 | $282K | +1.1% | #135 of 538 |
| 3Atchison, KS | 57 | 18 | 31.4 | $279K | −0.9% | #177 of 538 |
| 4Emporia, KS | 54 | 40 | 27.3 | $314K | +0.4% | #217 of 538 |
| 5Pittsburg, KS | 43 | 51 | 32.2 | $257K | +0.1% | #357 of 538 |
| 6Arkansas City-Winfield, KS | 43 | 53 | 39.6 | $220K | −0.4% | #358 of 538 |
| 7Great Bend, KS | 43 | 42 | 40.5 | $214K | −2.5% | #360 of 538 |
| 8Hutchinson, KS | 41 | 101 | 39.5 | $222K | −0.6% | #378 of 538 |
| 9Salina, KS | 39 | 98 | 39.3 | $232K | −1.4% | #396 of 538 |
| 10Liberal, KS | 38 | 38 | 52.4 | $173K | −3.6% | #407 of 538 |
Other business types in the Liberal area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons27
- Barbershops
- Nail salons20
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Liberal, KS area?
Map listings as of September 2026 show 38 salons, barbers and spas in the Liberal area. 6 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts also show 110 one-person businesses without payroll.
How much do households in the Liberal, KS area spend on personal care products and services?
About $6.6M a year, or $907 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 38 salons, barbers and spas on map listings, it comes to $173K per business. It is estimated from the incomes of the 7,257 households in the Liberal area and national spending patterns by income.
How does the Liberal, KS area compare with the U.S. for salons, barbers and spas?
The Liberal area has 52.4 salons, barbers and spas per 10,000 households, 11% above the U.S. rate of 47.2. Spending per business is $173K, 19% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Liberal area would have about 31, against 38 on map listings. There is one business with payroll in the industry for every 2,419 households, against one for every 804 across the U.S.
How fast is the Liberal, KS area growing?
Population estimates put the Liberal area at 21,073 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 7,257 households. The median household income in the Liberal area is $63,827 a year, 21% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Liberal area scores 38 for salons, barbers and spas (lower middle), #407 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Liberal area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Liberal area
Screening a site or an acquisition in the Liberal area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Liberal area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.