Beauty and personal care · County · Kansas
Salons, barbers and spas in Reno County, KS
The salons, barbers and spas in Reno County, KS, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,723 of 2,385 scored counties
#29 of 38 scored counties in Kansas
- Listings
- 101
- 14 chain locations (14%)
- Official establishments
- 19
- −9.5% since 2019
- Household spending a year
- $22.4M
- On personal care products and services · $876 a household
- Spending per listing
- $222K
- 4% above the U.S.
- Listings per 10k households
- 39.5
- 16% below the U.S.
- Population, 2025
- 61,539
- −0.6% since 2020
See the salons, barbers and spas around any address in Reno County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Reno County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $876 per household (13% below the U.S. average), households in Reno County spend about $22.4M a year on personal care products and services. That is about $222K of household spending for each business on map listings, 4% above the U.S. figure of $213K.
There are 101 salons, barbers and spas on map listings in Reno County as of September 2026. Of those, 14 are chain locations, or 14%, against 15% across the U.S. That is 39.5 per 10,000 households, 16% below the U.S. rate of 47.2.
Official counts show 19 businesses with payroll classed as personal care services in Reno County in 2023, down 9.5% from 2019. That is one for every 1,347 households, against one for every 804 across the U.S. Another 168 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Reno County declined 0.6%, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in Reno County is 40 (lower middle), #1,723 of 2,385 scored counties and #29 of 38 scored counties in Kansas.
How Reno County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Reno County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 39.5 | 40.5 | 47.2 |
| Spending per listing | $222K | $246K | $213K |
| Households per official establishment | 1,347 | 974 | 804 |
| Official establishment growth, 2019–2023 | −9.5% | +15.3% | +14.1% |
| Population growth, 2020–2025 | −0.6% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $876 | $996 | $1,005 |
| Median household income | $60,645 | $74,275 | $80,734 |
| Groundwork market score | 40 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 19−9.5% over the period
- Employees, 2023
- 79
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 168Businesses with no payroll
- Map listings, September 2026
- 10114 chain locations
- Listings at the U.S. rate for this spending
- 106The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Reno County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Reno County
- Population, 2025 estimate
- 61,539−0.6% since 2020
- Households
- 25,592
- Median age
- 41.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 1,255 sq. mi.
- People per square mile
- 49
- Median household income
- $60,645+21.5% vs. 2015–2019, before inflation
- Average household income
- $77,239
- Median home value
- $132,500
- Jobs located here
- 26,872
- Daytime population
- 60,463Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Reno County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Reno County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for salons, barbers and spas, numbered among those based in Kansas, with Reno County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pottawatomie County, KS | 79 | 20 | 21.3 | $503K | +6.9% | #82 of 2,385 |
| 2Jackson County, KS | 78 | 7 | 14.0 | $689K | +1.5% | #97 of 2,385 |
| 3Jefferson County, KS | 77 | 12 | 16.2 | $636K | −0.2% | #113 of 2,385 |
| 4Leavenworth County, KS | 70 | 88 | 29.2 | $368K | +3.2% | #283 of 2,385 |
| 5Osage County, KS | 69 | 13 | 20.2 | $465K | −0.3% | #302 of 2,385 |
| 6Miami County, KS | 67 | 51 | 37.1 | $287K | +5.9% | #392 of 2,385 |
| 7Wyandotte County, KS | 66 | 172 | 27.9 | $321K | +1.0% | #424 of 2,385 |
| 8Marion County, KS | 61 | 11 | 23.2 | $391K | −1.3% | #591 of 2,385 |
| 9Butler County, KS | 60 | 99 | 39.1 | $262K | +3.1% | #660 of 2,385 |
| 10Sumner County, KS | 59 | 28 | 31.2 | $295K | −0.1% | #694 of 2,385 |
| 29Reno County, KS | 40 | 101 | 39.5 | $222K | −0.6% | #1,723 of 2,385 |
Other business types in Reno County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons42
- Barbershops45
- Nail salons41
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Reno County, KS?
As of September 2026, map listings count 101 salons, barbers and spas in Reno County. 14 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 19 businesses with payroll classed as personal care services in 2023, down 9.5% from 2019. Official counts list 168 one-person businesses without payroll.
How much do households in Reno County, KS spend on personal care products and services?
About $22.4M a year, or $876 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 101 salons, barbers and spas on map listings, it comes to $222K per business. It is estimated from the incomes of the 25,592 households in Reno County and national spending patterns by income.
How does Reno County, KS compare with the U.S. for salons, barbers and spas?
Reno County has 39.5 salons, barbers and spas per 10,000 households, 16% below the U.S. rate of 47.2. Spending per business is $222K, 4% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Reno County would have about 106, against 101 on map listings. There is one business with payroll in the industry for every 1,347 households, against one for every 804 across the U.S. The official count fell 9.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is Reno County, KS growing?
Population estimates put Reno County at 61,539 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 25,592 households. The median household income in Reno County is $60,645 a year, 25% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Reno County scores 40 for salons, barbers and spas (lower middle), #1,723 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Reno County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Reno County
Screening a site or an acquisition in Reno County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Reno County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.