Beauty and personal care · County · Kansas
Salons, barbers and spas in Seward County, KS
How Seward County, KS compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,875 of 2,385 scored counties
#33 of 38 scored counties in Kansas
- Listings
- 38
- 6 chain locations (16%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $6.6M
- On personal care products and services · $907 a household
- Spending per listing
- $173K
- 19% below the U.S.
- Listings per 10k households
- 52.4
- 11% above the U.S.
- Population, 2025
- 21,073
- −3.6% since 2020
See the salons, barbers and spas around any address in Seward County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Seward County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Seward County has a Groundwork market score of 37 (lower middle): #1,875 of 2,385 scored counties and #33 of 38 scored counties in Kansas. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Seward County comes to about $6.6M a year: $907 per household, 10% below the U.S. average. That is about $173K of household spending for each business on map listings, 19% below the U.S. figure of $213K.
Seward County has 38 salons, barbers and spas on map listings as of September 2026. Chain locations make up 16% of them, against 15% across the U.S. Per 10,000 households, that is 52.4, 11% above the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Seward County was 3 in 2023. That is one for every 2,419 households, against one for every 804 across the U.S. Population estimates show Seward County declined 3.6% from 2020 to 2025, against +3.1% for the U.S.
How Seward County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Seward County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 52.4 | 40.5 | 47.2 |
| Spending per listing | $173K | $246K | $213K |
| Households per official establishment | 2,419 | 974 | 804 |
| Official establishment growth, 2019–2023 | n/a | +15.3% | +14.1% |
| Population growth, 2020–2025 | −3.6% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $907 | $996 | $1,005 |
| Median household income | $63,827 | $74,275 | $80,734 |
| Groundwork market score | 37 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 9
- Annual payroll, 2023
- $136K
- One-person businesses, 2023
- 110Businesses with no payroll
- Map listings, September 2026
- 386 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Seward County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Seward County
- Population, 2025 estimate
- 21,073−3.6% since 2020
- Households
- 7,257
- Median age
- 32.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 640 sq. mi.
- People per square mile
- 34
- Median household income
- $63,827+29.5% vs. 2015–2019, before inflation
- Average household income
- $81,284
- Median home value
- $136,500
- Jobs located here
- 10,899
- Daytime population
- 22,008Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Seward County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Seward County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for salons, barbers and spas, numbered among those based in Kansas, with Seward County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pottawatomie County, KS | 79 | 20 | 21.3 | $503K | +6.9% | #82 of 2,385 |
| 2Jackson County, KS | 78 | 7 | 14.0 | $689K | +1.5% | #97 of 2,385 |
| 3Jefferson County, KS | 77 | 12 | 16.2 | $636K | −0.2% | #113 of 2,385 |
| 4Leavenworth County, KS | 70 | 88 | 29.2 | $368K | +3.2% | #283 of 2,385 |
| 5Osage County, KS | 69 | 13 | 20.2 | $465K | −0.3% | #302 of 2,385 |
| 6Miami County, KS | 67 | 51 | 37.1 | $287K | +5.9% | #392 of 2,385 |
| 7Wyandotte County, KS | 66 | 172 | 27.9 | $321K | +1.0% | #424 of 2,385 |
| 8Marion County, KS | 61 | 11 | 23.2 | $391K | −1.3% | #591 of 2,385 |
| 9Butler County, KS | 60 | 99 | 39.1 | $262K | +3.1% | #660 of 2,385 |
| 10Sumner County, KS | 59 | 28 | 31.2 | $295K | −0.1% | #694 of 2,385 |
| 33Seward County, KS | 37 | 38 | 52.4 | $173K | −3.6% | #1,875 of 2,385 |
Other business types in Seward County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons30
- Barbershops
- Nail salons15
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Seward County, KS?
Map listings as of September 2026 show 38 salons, barbers and spas in Seward County. 6 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Another 110 one-person businesses have no payroll, by official counts.
How much do households in Seward County, KS spend on personal care products and services?
About $6.6M a year, or $907 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 38 salons, barbers and spas on map listings, it comes to $173K per business. It is estimated from the incomes of the 7,257 households in Seward County and national spending patterns by income.
How does Seward County, KS compare with the U.S. for salons, barbers and spas?
Seward County has 52.4 salons, barbers and spas per 10,000 households, 11% above the U.S. rate of 47.2. Spending per business is $173K, 19% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Seward County would have about 31, against 38 on map listings. There is one business with payroll in the industry for every 2,419 households, against one for every 804 across the U.S.
How fast is Seward County, KS growing?
Population estimates put Seward County at 21,073 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 7,257 households. The median household income in Seward County is $63,827 a year, 21% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Seward County scores 37 for salons, barbers and spas (lower middle), #1,875 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Seward County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Seward County
Screening a site or an acquisition in Seward County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Seward County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.