Beauty and personal care · County · New York
Nail salons in Wayne County, NY
The nail salons in Wayne County, NY, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #201 of 1,328 scored counties
#7 of 49 scored counties in New York
- Listings
- 9
- 3 chain locations (33%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $36.2M
- On personal care products and services · $942 a household
- Spending per listing
- $4M
- 2.4 times the U.S.
- Listings per 10k households
- 2.3
- 62% below the U.S.
- Population, 2025
- 91,250
- +0.1% since 2020
See the nail salons around any address in Wayne County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Wayne County comes to about $36.2M a year: $942 per household, 6% below the U.S. average. Spread across 9 nail salons, that is $4M per salon, 2.4 times the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Wayne County has 9 nail salons on map listings as of September 2026. Of those, 3 are chain locations, or 33%, against 27% across the U.S. That is 2.3 per 10,000 households, 62% below the U.S. rate of 6.0.
In 2023, official counts showed 6 businesses with payroll in Wayne County classed as nail salons. That is one for every 6,401 households, against one for every 3,754 across the U.S. Another 15 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Wayne County from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). Wayne County scores 67 (upper middle) on the Groundwork market score for nail salons, ranking #201 of 1,328 scored counties and #7 of 49 scored counties in New York. That puts it in the top quarter of counties.
How Wayne County compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 6.7 | 6.0 |
| Spending per listing | $4M | $1.6M | $1.7M |
| Households per official establishment | 6,401 | 1,780 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | +23.2% |
| Population growth, 2020–2025 | +0.1% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $942 | $1,070 | $1,005 |
| Median household income | $74,506 | $85,974 | $80,734 |
| Groundwork market score | 67 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 6
- Employees, 2023
- 12
- Annual payroll, 2023
- $333K
- One-person businesses, 2023
- 15Businesses with no payroll
- Map listings, September 2026
- 93 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 91,250+0.1% since 2020
- Households
- 38,404
- Median age
- 44.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.8
- Land area
- 604 sq. mi.
- People per square mile
- 151
- Median household income
- $74,506+25.3% vs. 2015–2019, before inflation
- Average household income
- $89,779
- Median home value
- $170,000
- Jobs located here
- 27,479
- Daytime population
- 75,376Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New York
Every New York market ranked →The highest-scoring counties in New York for nail salons, numbered among those based in New York, with Wayne County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ulster County, NY | 76 | 18 | 2.4 | $4.3M | +1.1% | #69 of 1,328 |
| 2Otsego County, NY | 72 | 8 | 3.4 | $2.7M | +3.8% | #122 of 1,328 |
| 3Oswego County, NY | 71 | 9 | 1.9 | $4.8M | +1.0% | #128 of 1,328 |
| 4Sullivan County, NY | 71 | 9 | 2.9 | $3.4M | +2.7% | #131 of 1,328 |
| 5Columbia County, NY | 70 | 6 | 2.3 | $4.7M | −2.1% | #143 of 1,328 |
| 6Steuben County, NY | 68 | 6 | 1.5 | $5.9M | −1.6% | #183 of 1,328 |
| 7Wayne County, NY | 67 | 9 | 2.3 | $4M | +0.1% | #201 of 1,328 |
| 8Tompkins County, NY | 67 | 11 | 2.5 | $3.9M | −1.4% | #202 of 1,328 |
| 9St. Lawrence County, NY | 66 | 9 | 2.2 | $4.1M | −2.5% | #231 of 1,328 |
| 10Cattaraugus County, NY | 65 | 5 | 1.6 | $5.4M | −2.1% | #255 of 1,328 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas71
- Hair salons72
- Barbershops66
- Nail salons67
- Spas and skin care69
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Wayne County, NY?
Map listings as of September 2026 show 9 nail salons in Wayne County. 3 of them (33%) are chain locations. The listings count nail salons. Official counts show 6 businesses with payroll classed as nail salons in 2023. Official counts list 15 one-person businesses without payroll.
How much do households in Wayne County, NY spend on personal care products and services?
About $36.2M a year, or $942 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 9 nail salons on map listings, it comes to $4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 38,404 households in Wayne County and national spending patterns by income.
How does Wayne County, NY compare with the U.S. for nail salons?
Wayne County has 2.3 nail salons per 10,000 households, 62% below the U.S. rate of 6.0. Spending per salon is $4M, 2.4 times the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Wayne County would have about 22, against 9 on map listings. There is one business with payroll in the industry for every 6,401 households, against one for every 3,754 across the U.S.
How fast is Wayne County, NY growing?
Population estimates put Wayne County at 91,250 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 38,404 households. Median household income in Wayne County is $74,506, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 67 for nail salons (upper middle), #201 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.