Beauty and personal care · County · New York
Nail salons in Tompkins County, NY
Competitor counts, household spending and official business counts for nail salons in Tompkins County, NY, set against other counties and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #202 of 1,328 scored counties
#8 of 49 scored counties in New York
- Listings
- 11
- 6 chain locations (55%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $42.8M
- On personal care products and services · $988 a household
- Spending per listing
- $3.9M
- 2.3 times the U.S.
- Listings per 10k households
- 2.5
- 58% below the U.S.
- Population, 2025
- 104,047
- −1.4% since 2020
See the nail salons around any address in Tompkins County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Tompkins County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 11 nail salons in Tompkins County. 6 of them (55%) are chain locations, against 27% across the U.S. That comes to 2.5 for every 10,000 households, 58% below the U.S. rate of 6.0.
Household spending on personal care products and services in Tompkins County comes to about $42.8M a year: $988 per household, 2% below the U.S. average. Spread across 11 nail salons, that is $3.9M per salon, 2.3 times the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 7 businesses with payroll classed as nail salons in Tompkins County in 2023. That is one for every 6,180 households, against one for every 3,754 across the U.S. Another 5 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Tompkins County declined 1.4%, against +3.1% for the U.S. For nail salons, Tompkins County has a Groundwork market score of 67 (upper middle): #202 of 1,328 scored counties and #8 of 49 scored counties in New York. That puts it in the top quarter of counties.
How Tompkins County compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Tompkins County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 6.7 | 6.0 |
| Spending per listing | $3.9M | $1.6M | $1.7M |
| Households per official establishment | 6,180 | 1,780 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | +23.2% |
| Population growth, 2020–2025 | −1.4% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $988 | $1,070 | $1,005 |
| Median household income | $74,024 | $85,974 | $80,734 |
| Groundwork market score | 67 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 7
- Employees, 2023
- 38
- Annual payroll, 2023
- $956K
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 116 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Tompkins County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Tompkins County
- Population, 2025 estimate
- 104,047−1.4% since 2020
- Households
- 43,263
- Median age
- 36.4
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.6
- Land area
- 475 sq. mi.
- People per square mile
- 220
- Median household income
- $74,024+22.9% vs. 2015–2019, before inflation
- Average household income
- $102,718
- Median home value
- $290,900
- Jobs located here
- 46,926
- Daytime population
- 111,478Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Tompkins County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Tompkins County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New York
Every New York market ranked →The highest-scoring counties in New York for nail salons, numbered among those based in New York, with Tompkins County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ulster County, NY | 76 | 18 | 2.4 | $4.3M | +1.1% | #69 of 1,328 |
| 2Otsego County, NY | 72 | 8 | 3.4 | $2.7M | +3.8% | #122 of 1,328 |
| 3Oswego County, NY | 71 | 9 | 1.9 | $4.8M | +1.0% | #128 of 1,328 |
| 4Sullivan County, NY | 71 | 9 | 2.9 | $3.4M | +2.7% | #131 of 1,328 |
| 5Columbia County, NY | 70 | 6 | 2.3 | $4.7M | −2.1% | #143 of 1,328 |
| 6Steuben County, NY | 68 | 6 | 1.5 | $5.9M | −1.6% | #183 of 1,328 |
| 7Wayne County, NY | 67 | 9 | 2.3 | $4M | +0.1% | #201 of 1,328 |
| 8Tompkins County, NY | 67 | 11 | 2.5 | $3.9M | −1.4% | #202 of 1,328 |
| 9St. Lawrence County, NY | 66 | 9 | 2.2 | $4.1M | −2.5% | #231 of 1,328 |
| 10Cattaraugus County, NY | 65 | 5 | 1.6 | $5.4M | −2.1% | #255 of 1,328 |
Other business types in Tompkins County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas63
- Hair salons71
- Barbershops56
- Nail salons67
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Tompkins County, NY?
Tompkins County has 11 nail salons on map listings as of September 2026. 6 of them (55%) are chain locations. The listings count nail salons. Official counts show 7 businesses with payroll classed as nail salons in 2023. Official counts list 5 one-person businesses without payroll.
How much do households in Tompkins County, NY spend on personal care products and services?
About $42.8M a year, or $988 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 11 nail salons on map listings, it comes to $3.9M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 43,263 households in Tompkins County and national spending patterns by income.
How does Tompkins County, NY compare with the U.S. for nail salons?
Tompkins County has 2.5 nail salons per 10,000 households, 58% below the U.S. rate of 6.0. Spending per salon is $3.9M, 2.3 times the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Tompkins County would have about 26, against 11 on map listings. There is one business with payroll in the industry for every 6,180 households, against one for every 3,754 across the U.S.
How fast is Tompkins County, NY growing?
Population estimates put Tompkins County at 104,047 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 43,263 households. The median household income in Tompkins County is $74,024 a year, 8% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Tompkins County scores 67 for nail salons (upper middle), #202 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Tompkins County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Tompkins County
Screening a site or an acquisition in Tompkins County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Tompkins County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.