Beauty and personal care · County · New York
Nail salons in Kings County, NY
How Kings County, NY compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,082 of 1,328 scored counties
#44 of 49 scored counties in New York
- Listings
- 650
- 50 chain locations (8%)
- Official establishments
- 622
- +1.0% since 2019
- Household spending a year
- $1.1B
- On personal care products and services · $1,043 a household
- Spending per listing
- $1.6M
- 3% below the U.S.
- Listings per 10k households
- 6.4
- 7% above the U.S.
- Population, 2025
- 2,653,963
- −2.5% since 2020
See the nail salons around any address in Kings County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Kings County is 33 (lower middle), #1,082 of 1,328 scored counties and #44 of 49 scored counties in New York. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Kings County comes to about $1.1B a year: $1,043 per household, 4% above the U.S. average. Spread across 650 nail salons, that is $1.6M per salon, 3% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 650 nail salons on map listings in Kings County as of September 2026. Of those, 50 are chain locations, or 8%, against 27% across the U.S. Per 10,000 households, that is 6.4, 7% above the U.S. rate of 6.0.
In 2023, official counts showed 622 businesses with payroll in Kings County classed as nail salons, up 1.0% from 2019. That is one for every 1,624 households, against one for every 3,754 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $439K have gone to businesses classed as nail salons in Kings County. Between 2020 and 2025, the population of Kings County declined 2.5%, against +3.1% for the U.S.
How Kings County compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kings County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 6.7 | 6.0 |
| Spending per listing | $1.6M | $1.6M | $1.7M |
| Households per official establishment | 1,624 | 1,780 | 3,754 |
| Official establishment growth, 2019–2023 | +1.0% | +1.2% | +23.2% |
| Population growth, 2020–2025 | −2.5% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $1,043 | $1,070 | $1,005 |
| Median household income | $80,263 | $85,974 | $80,734 |
| Groundwork market score | 33 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 616 → 622+1.0% over the period
- Employees, 2023
- 2,434
- Annual payroll, 2023
- $42.8M
- One-person businesses, 2023
- 816Businesses with no payroll
- Map listings, September 2026
- 65050 chain locations
- Listings at the U.S. rate for this spending
- 631The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $439K
SBA-backed loans to businesses classed as nail salons in Kings County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kings County
- Population, 2025 estimate
- 2,653,963−2.5% since 2020
- Households
- 1,009,927
- Median age
- 37.7
- Homes lived in by their owners
- 30%
- Vehicles per household
- 0.6
- Land area
- 69 sq. mi.
- People per square mile
- 37,927
- Median household income
- $80,263+33.3% vs. 2015–2019, before inflation
- Average household income
- $123,376
- Median home value
- $905,000
- Jobs located here
- 883,599
- Daytime population
- 2,304,140Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kings County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New York
Every New York market ranked →The highest-scoring counties in New York for nail salons, numbered among those based in New York, with Kings County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ulster County, NY | 76 | 18 | 2.4 | $4.3M | +1.1% | #69 of 1,328 |
| 2Otsego County, NY | 72 | 8 | 3.4 | $2.7M | +3.8% | #122 of 1,328 |
| 3Oswego County, NY | 71 | 9 | 1.9 | $4.8M | +1.0% | #128 of 1,328 |
| 4Sullivan County, NY | 71 | 9 | 2.9 | $3.4M | +2.7% | #131 of 1,328 |
| 5Columbia County, NY | 70 | 6 | 2.3 | $4.7M | −2.1% | #143 of 1,328 |
| 6Steuben County, NY | 68 | 6 | 1.5 | $5.9M | −1.6% | #183 of 1,328 |
| 7Wayne County, NY | 67 | 9 | 2.3 | $4M | +0.1% | #201 of 1,328 |
| 8Tompkins County, NY | 67 | 11 | 2.5 | $3.9M | −1.4% | #202 of 1,328 |
| 9St. Lawrence County, NY | 66 | 9 | 2.2 | $4.1M | −2.5% | #231 of 1,328 |
| 10Cattaraugus County, NY | 65 | 5 | 1.6 | $5.4M | −2.1% | #255 of 1,328 |
| 44Kings County, NY | 33 | 650 | 6.4 | $1.6M | −2.5% | #1,082 of 1,328 |
Other business types in Kings County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons51
- Barbershops38
- Nail salons33
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Kings County, NY?
As of September 2026, map listings count 650 nail salons in Kings County. 50 of them (8%) are chain locations. The listings count nail salons. Official counts show 622 businesses with payroll classed as nail salons in 2023, up 1.0% from 2019. Official counts also show 816 one-person businesses without payroll.
How much do households in Kings County, NY spend on personal care products and services?
About $1.1B a year, or $1,043 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 650 nail salons on map listings, it comes to $1.6M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 1,009,927 households in Kings County and national spending patterns by income.
How does Kings County, NY compare with the U.S. for nail salons?
Kings County has 6.4 nail salons per 10,000 households, 7% above the U.S. rate of 6.0. Spending per salon is $1.6M, 3% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Kings County would have about 631, against 650 on map listings. There is one business with payroll in the industry for every 1,624 households, against one for every 3,754 across the U.S. The official count rose 1.0% from 2019 to 2023, against +23.2% for the U.S.
How fast is Kings County, NY growing?
Population estimates put Kings County at 2,653,963 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 1,009,927 households. Median household income in Kings County is $80,263, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kings County scores 33 for nail salons (lower middle), #1,082 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kings County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Kings County
Screening a site or an acquisition in Kings County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.