Beauty and personal care · Small-town market · New York
Nail salons in the Auburn, NY area
Competitor counts, household spending and official business counts for nail salons in the Auburn, NY area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #58 of 387 scored small-town markets
#6 of 13 scored small-town markets based in New York
- Listings
- 7
- 3 chain locations (43%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $28.8M
- On personal care products and services · $915 a household
- Spending per listing
- $4.1M
- 2.5 times the U.S.
- Listings per 10k households
- 2.2
- 63% below the U.S.
- Population, 2025
- 74,365
- −2.3% since 2020
See the nail salons around any address in the Auburn area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Auburn area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 7 nail salons in the Auburn area. 3 of them (43%) are chain locations, against 27% across the U.S. That is 2.2 per 10,000 households, 63% below the U.S. rate of 6.0.
At $915 per household (9% below the U.S. average), households in the Auburn area spend about $28.8M a year on personal care products and services. That is about $4.1M of household spending for each salon on map listings, 2.5 times the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 4 businesses with payroll in the Auburn area classed as nail salons. That is one for every 7,881 households, against one for every 3,754 across the U.S. Official counts also show 5 one-person businesses without payroll.
Population estimates show the Auburn area declined 2.3% from 2020 to 2025, against +3.1% for the U.S. The Auburn area scores 70 (upper middle) on the Groundwork market score for nail salons, ranking #58 of 387 scored small-town markets and #6 of 13 scored small-town markets based in New York. That puts it in the top quarter of small-town markets.
How the Auburn area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Auburn area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.2 | 6.7 | 6.0 |
| Spending per listing | $4.1M | $1.6M | $1.7M |
| Households per official establishment | 7,881 | 1,780 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | +23.2% |
| Population growth, 2020–2025 | −2.3% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $915 | $1,070 | $1,005 |
| Median household income | $67,904 | $85,974 | $80,734 |
| Groundwork market score | 70 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 20
- Annual payroll, 2023
- $392K
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 73 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Auburn area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Auburn area
- Population, 2025 estimate
- 74,365−2.3% since 2020
- Households
- 31,524
- Median age
- 44.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 692 sq. mi.
- People per square mile
- 109
- Median household income
- $67,904+16.3% vs. 2015–2019, before inflation
- Average household income
- $86,583
- Median home value
- $171,000
- Jobs located here
- 25,171
- Daytime population
- 65,706Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Auburn area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Auburn area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New York
Every New York market ranked →The highest-scoring small-town markets in New York for nail salons, numbered among those based in New York, with the Auburn area marked.
Top small-town markets in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oneonta, NY | 76 | 8 | 3.4 | $2.7M | +3.8% | #23 of 387 |
| 2Hudson, NY | 75 | 6 | 2.3 | $4.7M | −2.1% | #25 of 387 |
| 3Corning, NY | 74 | 6 | 1.5 | $5.9M | −1.6% | #29 of 387 |
| 4Monticello, NY | 73 | 9 | 2.9 | $3.4M | +2.7% | #36 of 387 |
| 5Olean, NY | 70 | 5 | 1.6 | $5.4M | −2.1% | #57 of 387 |
| 6Auburn, NY | 70 | 7 | 2.2 | $4.1M | −2.3% | #58 of 387 |
| 7Massena-Ogdensburg, NY | 70 | 9 | 2.2 | $4.1M | −2.5% | #59 of 387 |
| 8Plattsburgh, NY | 66 | 13 | 3.9 | $2.4M | −2.0% | #91 of 387 |
| 9Cortland, NY | 62 | 6 | 3.2 | $2.9M | −1.9% | #111 of 387 |
| 10Gloversville, NY | 61 | 8 | 3.5 | $2.6M | −1.6% | #121 of 387 |
Other business types in the Auburn area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons61
- Barbershops51
- Nail salons70
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Auburn, NY area?
There are 7 nail salons on map listings in the Auburn area as of September 2026. 3 of them (43%) are chain locations. The listings count nail salons. Official counts show 4 businesses with payroll classed as nail salons in 2023. Another 5 one-person businesses have no payroll, by official counts.
How much do households in the Auburn, NY area spend on personal care products and services?
About $28.8M a year, or $915 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 7 nail salons on map listings, it comes to $4.1M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 31,524 households in the Auburn area and national spending patterns by income.
How does the Auburn, NY area compare with the U.S. for nail salons?
The Auburn area has 2.2 nail salons per 10,000 households, 63% below the U.S. rate of 6.0. Spending per salon is $4.1M, 2.5 times the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Auburn area would have about 17, against 7 on map listings. There is one business with payroll in the industry for every 7,881 households, against one for every 3,754 across the U.S.
How fast is the Auburn, NY area growing?
Population estimates put the Auburn area at 74,365 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 31,524 households. The median household income in the Auburn area is $67,904 a year, 16% below the U.S. median of $80,734. That rose 16.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Auburn area scores 70 for nail salons (upper middle), #58 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Auburn area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Auburn area
Screening a site or an acquisition in the Auburn area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Auburn area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.