Beauty and personal care · Metro area · New York
Nail salons in the Rochester, NY metro area
How the Rochester, NY metro area compares with other metro areas and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #344 of 387 scored metro areas
#12 of 13 scored metro areas based in New York
- Listings
- 256
- 61 chain locations (24%)
- Official establishments
- 169
- +20.0% since 2019
- Household spending a year
- $437.4M
- On personal care products and services · $981 a household
- Spending per listing
- $1.7M
- 2% above the U.S.
- Listings per 10k households
- 5.7
- 5% below the U.S.
- Population, 2025
- 1,056,149
- −0.7% since 2020
See the nail salons around any address in the Rochester metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in the Rochester metro area is 33 (lower middle), #344 of 387 scored metro areas and #12 of 13 scored metro areas based in New York. That puts it in the bottom quarter of metro areas.
At $981 per household (2% below the U.S. average), households in the Rochester metro area spend about $437.4M a year on personal care products and services. Spread across 256 nail salons, that is $1.7M per salon, 2% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 256 nail salons on map listings in the Rochester metro area as of September 2026. 61 of them (24%) are chain locations, against 27% across the U.S. That is 5.7 per 10,000 households, 5% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in the Rochester metro area was 169 in 2023, up 20.0% from 2019. That is one for every 2,638 households, against one for every 3,754 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $240K have gone to businesses classed as nail salons in the Rochester metro area. Population estimates show the Rochester metro area declined 0.7% from 2020 to 2025, against +3.1% for the U.S.
How the Rochester metro area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rochester metro area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.7 | 6.7 | 6.0 |
| Spending per listing | $1.7M | $1.6M | $1.7M |
| Households per official establishment | 2,638 | 1,780 | 3,754 |
| Official establishment growth, 2019–2023 | +20.0% | +1.2% | +23.2% |
| Population growth, 2020–2025 | −0.7% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $981 | $1,070 | $1,005 |
| Median household income | $76,284 | $85,974 | $80,734 |
| Groundwork market score | 33 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 169+20.0% over the period
- Employees, 2023
- 566
- Annual payroll, 2023
- $13.9M
- One-person businesses, 2023
- 246Businesses with no payroll
- Map listings, September 2026
- 25661 chain locations
- Listings at the U.S. rate for this spending
- 262The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $240K
SBA-backed loans to businesses classed as nail salons in the Rochester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rochester metro area
- Population, 2025 estimate
- 1,056,149−0.7% since 2020
- Households
- 445,836
- Median age
- 42.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.6
- Land area
- 2,928 sq. mi.
- People per square mile
- 362
- Median household income
- $76,284
- Average household income
- $100,943
- Median home value
- $204,600
- Jobs located here
- 501,944
- Daytime population
- 1,064,689Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rochester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New York
Every New York market ranked →The highest-scoring metro areas in New York for nail salons, numbered among those based in New York, with the Rochester metro area marked.
Top metro areas in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kingston, NY | 74 | 18 | 2.4 | $4.3M | +1.1% | #20 of 387 |
| 2Ithaca, NY | 64 | 11 | 2.5 | $3.9M | −1.4% | #72 of 387 |
| 3Albany-Schenectady-Troy, NY | 52 | 188 | 4.9 | $2.1M | +1.9% | #172 of 387 |
| 4Glens Falls, NY | 49 | 23 | 4.2 | $2.3M | −1.9% | #193 of 387 |
| 5Binghamton, NY | 48 | 34 | 3.3 | $2.7M | −1.3% | #202 of 387 |
| 6Watertown-Fort Drum, NY | 45 | 18 | 3.8 | $2.4M | −3.9% | #236 of 387 |
| 7Kiryas Joel-Poughkeepsie-Newburgh, NY | 44 | 180 | 7.1 | $1.6M | +3.0% | #245 of 387 |
| 8Buffalo-Cheektowaga, NY | 42 | 226 | 4.5 | $2.1M | −0.8% | #265 of 387 |
| 9Syracuse, NY | 41 | 122 | 4.5 | $2.2M | −1.3% | #271 of 387 |
| 10Utica-Rome, NY | 38 | 53 | 4.4 | $2.1M | −2.0% | #310 of 387 |
| 12Rochester, NY | 33 | 256 | 5.7 | $1.7M | −0.7% | #344 of 387 |
Other business types in the Rochester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons43
- Barbershops48
- Nail salons33
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Rochester, NY metro area?
As of September 2026, map listings count 256 nail salons in the Rochester metro area. 61 of them (24%) are chain locations. The listings count nail salons. Official counts show 169 businesses with payroll classed as nail salons in 2023, up 20.0% from 2019. Official counts list 246 one-person businesses without payroll.
How much do households in the Rochester, NY metro area spend on personal care products and services?
About $437.4M a year, or $981 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 256 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 445,836 households in the Rochester metro area and national spending patterns by income.
How does the Rochester, NY metro area compare with the U.S. for nail salons?
The Rochester metro area has 5.7 nail salons per 10,000 households, 5% below the U.S. rate of 6.0. Spending per salon is $1.7M, 2% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Rochester metro area would have about 262, against 256 on map listings. There is one business with payroll in the industry for every 2,638 households, against one for every 3,754 across the U.S. The official count rose 20.0% from 2019 to 2023, against +23.2% for the U.S.
How fast is the Rochester, NY metro area growing?
Population estimates put the Rochester metro area at 1,056,149 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 445,836 households. Median household income in the Rochester metro area is $76,284, 6% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rochester metro area scores 33 for nail salons (lower middle), #344 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rochester metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Rochester metro area
Screening a site or an acquisition in the Rochester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.