Groundwork

Beauty and personal care · County · New York

Nail salons in Rensselaer County, NY

How Rensselaer County, NY compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #477 of 1,328 scored counties
#17 of 49 scored counties in New York

Listings
27
11 chain locations (41%)
Official establishments
18
−14.3% since 2019
Household spending a year
$68.9M
On personal care products and services · $1,033 a household
Spending per listing
$2.6M
53% above the U.S.
Listings per 10k households
4.0
33% below the U.S.
Population, 2025
160,510
−0.2% since 2020

See the nail salons around any address in Rensselaer County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rensselaer County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Rensselaer County comes to about $68.9M a year: $1,033 per household, 3% above the U.S. average. That is about $2.6M of household spending for each salon on map listings, 53% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

There are 27 nail salons on map listings in Rensselaer County as of September 2026. Of those, 11 are chain locations, or 41%, against 27% across the U.S. Per 10,000 households, that is 4.0, 33% below the U.S. rate of 6.0.

The official count of businesses with payroll classed as nail salons in Rensselaer County was 18 in 2023, down 14.3% from 2019. That is one for every 3,705 households, against one for every 3,754 across the U.S. Another 28 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of Rensselaer County declined 0.2%, against +3.1% for the U.S. The Groundwork market score for nail salons in Rensselaer County is 57 (upper middle), #477 of 1,328 scored counties and #17 of 49 scored counties in New York.

How Rensselaer County compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Rensselaer County, NY compared with New York and the U.S.
MeasureRensselaer CountyNew YorkU.S.
Listings per 10k households4.06.76.0
Spending per listing$2.6M$1.6M$1.7M
Households per official establishment3,7051,7803,754
Official establishment growth, 2019–2023−14.3%+1.2%+23.2%
Population growth, 2020–2025−0.2%−0.6%+3.1%
Spending per household on personal care products and services$1,033$1,070$1,005
Median household income$87,915$85,974$80,734
Groundwork market score5726

Official counts and lending

Businesses

Official establishments, 2019 to 2023
21 → 18−14.3% over the period
Employees, 2023
81
Annual payroll, 2023
$1.8M
One-person businesses, 2023
28Businesses with no payroll
Map listings, September 2026
2711 chain locations
Listings at the U.S. rate for this spending
41The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Rensselaer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rensselaer County

Population, 2025 estimate
160,510−0.2% since 2020
Households
66,686
Median age
41.3
Homes lived in by their owners
65%
Vehicles per household
1.7
Land area
653 sq. mi.
People per square mile
246
Median household income
$87,915+27.4% vs. 2015–2019, before inflation
Average household income
$107,086
Median home value
$258,400
Jobs located here
52,657
Daytime population
135,820Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rensselaer County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Rensselaer County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across New York

Every New York market ranked →

The highest-scoring counties in New York for nail salons, numbered among those based in New York, with Rensselaer County marked.

Top counties in New York

Counties in New York ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ulster County, NY76182.4$4.3M+1.1%#69 of 1,328
2Otsego County, NY7283.4$2.7M+3.8%#122 of 1,328
3Oswego County, NY7191.9$4.8M+1.0%#128 of 1,328
4Sullivan County, NY7192.9$3.4M+2.7%#131 of 1,328
5Columbia County, NY7062.3$4.7M−2.1%#143 of 1,328
6Steuben County, NY6861.5$5.9M−1.6%#183 of 1,328
7Wayne County, NY6792.3$4M+0.1%#201 of 1,328
8Tompkins County, NY67112.5$3.9M−1.4%#202 of 1,328
9St. Lawrence County, NY6692.2$4.1M−2.5%#231 of 1,328
10Cattaraugus County, NY6551.6$5.4M−2.1%#255 of 1,328
17Rensselaer County, NY57274.0$2.6M−0.2%#477 of 1,328

Other business types in Rensselaer County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Rensselaer County, NY?

As of September 2026, map listings count 27 nail salons in Rensselaer County. 11 of them (41%) are chain locations. The listings count nail salons. Official counts show 18 businesses with payroll classed as nail salons in 2023, down 14.3% from 2019. Official counts list 28 one-person businesses without payroll.

How much do households in Rensselaer County, NY spend on personal care products and services?

About $68.9M a year, or $1,033 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 27 nail salons on map listings, it comes to $2.6M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 66,686 households in Rensselaer County and national spending patterns by income.

How does Rensselaer County, NY compare with the U.S. for nail salons?

Rensselaer County has 4.0 nail salons per 10,000 households, 33% below the U.S. rate of 6.0. Spending per salon is $2.6M, 53% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Rensselaer County would have about 41, against 27 on map listings. There is one business with payroll in the industry for every 3,705 households, against one for every 3,754 across the U.S. The official count fell 14.3% from 2019 to 2023, against +23.2% for the U.S.

How fast is Rensselaer County, NY growing?

Population estimates put Rensselaer County at 160,510 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 66,686 households. Median household income in Rensselaer County is $87,915, 9% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rensselaer County scores 57 for nail salons (upper middle), #477 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rensselaer County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Rensselaer County

Screening a site or an acquisition in Rensselaer County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rensselaer County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.