Beauty and personal care · County · New York
Nail salons in Steuben County, NY
How Steuben County, NY compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #183 of 1,328 scored counties
#6 of 49 scored counties in New York
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $35.6M
- On personal care products and services · $909 a household
- Spending per listing
- $5.9M
- 3.6 times the U.S.
- Listings per 10k households
- 1.5
- 75% below the U.S.
- Population, 2025
- 91,855
- −1.6% since 2020
See the nail salons around any address in Steuben County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 6 nail salons in Steuben County. One of them (17%) is a chain location, against 27% across the U.S. That comes to 1.5 for every 10,000 households, 75% below the U.S. rate of 6.0.
Households in Steuben County spend about $35.6M a year on personal care products and services, or $909 per household, 10% below the U.S. average. That works out to $5.9M per salon, 3.6 times the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 4 businesses with payroll in Steuben County classed as nail salons. That is one for every 9,805 households, against one for every 3,754 across the U.S. Official counts also show 14 one-person businesses without payroll.
Between 2020 and 2025, the population of Steuben County declined 1.6%, against +3.1% for the U.S. Steuben County scores 68 (upper middle) on the Groundwork market score for nail salons, ranking #183 of 1,328 scored counties and #6 of 49 scored counties in New York. That puts it in the top quarter of counties.
How Steuben County compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Steuben County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.5 | 6.7 | 6.0 |
| Spending per listing | $5.9M | $1.6M | $1.7M |
| Households per official establishment | 9,805 | 1,780 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | +23.2% |
| Population growth, 2020–2025 | −1.6% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $909 | $1,070 | $1,005 |
| Median household income | $65,887 | $85,974 | $80,734 |
| Groundwork market score | 68 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 16
- Annual payroll, 2023
- $505K
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Steuben County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Steuben County
- Population, 2025 estimate
- 91,855−1.6% since 2020
- Households
- 39,219
- Median age
- 43.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 1,391 sq. mi.
- People per square mile
- 67
- Median household income
- $65,887+22.8% vs. 2015–2019, before inflation
- Average household income
- $87,852
- Median home value
- $137,900
- Jobs located here
- 35,180
- Daytime population
- 89,380Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Steuben County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New York
Every New York market ranked →The highest-scoring counties in New York for nail salons, numbered among those based in New York, with Steuben County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ulster County, NY | 76 | 18 | 2.4 | $4.3M | +1.1% | #69 of 1,328 |
| 2Otsego County, NY | 72 | 8 | 3.4 | $2.7M | +3.8% | #122 of 1,328 |
| 3Oswego County, NY | 71 | 9 | 1.9 | $4.8M | +1.0% | #128 of 1,328 |
| 4Sullivan County, NY | 71 | 9 | 2.9 | $3.4M | +2.7% | #131 of 1,328 |
| 5Columbia County, NY | 70 | 6 | 2.3 | $4.7M | −2.1% | #143 of 1,328 |
| 6Steuben County, NY | 68 | 6 | 1.5 | $5.9M | −1.6% | #183 of 1,328 |
| 7Wayne County, NY | 67 | 9 | 2.3 | $4M | +0.1% | #201 of 1,328 |
| 8Tompkins County, NY | 67 | 11 | 2.5 | $3.9M | −1.4% | #202 of 1,328 |
| 9St. Lawrence County, NY | 66 | 9 | 2.2 | $4.1M | −2.5% | #231 of 1,328 |
| 10Cattaraugus County, NY | 65 | 5 | 1.6 | $5.4M | −2.1% | #255 of 1,328 |
Other business types in Steuben County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons37
- Barbershops53
- Nail salons68
- Spas and skin care62
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Steuben County, NY?
Steuben County has 6 nail salons on map listings as of September 2026. One of them (17%) is a chain location. The listings count nail salons. Official counts show 4 businesses with payroll classed as nail salons in 2023. Another 14 one-person businesses have no payroll, by official counts.
How much do households in Steuben County, NY spend on personal care products and services?
About $35.6M a year, or $909 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 6 nail salons on map listings, it comes to $5.9M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 39,219 households in Steuben County and national spending patterns by income.
How does Steuben County, NY compare with the U.S. for nail salons?
Steuben County has 1.5 nail salons per 10,000 households, 75% below the U.S. rate of 6.0. Spending per salon is $5.9M, 3.6 times the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Steuben County would have about 21, against 6 on map listings. There is one business with payroll in the industry for every 9,805 households, against one for every 3,754 across the U.S.
How fast is Steuben County, NY growing?
Population estimates put Steuben County at 91,855 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 39,219 households. The median household income in Steuben County is $65,887 a year, 18% below the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Steuben County scores 68 for nail salons (upper middle), #183 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Steuben County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Steuben County
Screening a site or an acquisition in Steuben County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.