Beauty and personal care · County · New York
Nail salons in Ontario County, NY
The nail salons in Ontario County, NY, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #614 of 1,328 scored counties
#27 of 49 scored counties in New York
- Listings
- 23
- 6 chain locations (26%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $49.2M
- On personal care products and services · $1,018 a household
- Spending per listing
- $2.1M
- 28% above the U.S.
- Listings per 10k households
- 4.8
- 20% below the U.S.
- Population, 2025
- 113,130
- +0.6% since 2020
See the nail salons around any address in Ontario County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ontario County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Ontario County comes to about $49.2M a year: $1,018 per household, in line with the U.S. average. That is about $2.1M of household spending for each salon on map listings, 28% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 23 nail salons on map listings in Ontario County as of September 2026. Of those, 6 are chain locations, or 26%, against 27% across the U.S. That is 4.8 per 10,000 households, 20% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in Ontario County was 15 in 2023. That is one for every 3,221 households, against one for every 3,754 across the U.S. Official counts also show 20 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as nail salons in Ontario County.
Population estimates show Ontario County grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%). For nail salons, Ontario County has a Groundwork market score of 52 (upper middle): #614 of 1,328 scored counties and #27 of 49 scored counties in New York.
How Ontario County compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ontario County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.8 | 6.7 | 6.0 |
| Spending per listing | $2.1M | $1.6M | $1.7M |
| Households per official establishment | 3,221 | 1,780 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | +23.2% |
| Population growth, 2020–2025 | +0.6% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $1,018 | $1,070 | $1,005 |
| Median household income | $82,324 | $85,974 | $80,734 |
| Groundwork market score | 52 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 15
- Employees, 2023
- 77
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 236 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as nail salons in Ontario County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Ontario County
- Population, 2025 estimate
- 113,130+0.6% since 2020
- Households
- 48,311
- Median age
- 45.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 644 sq. mi.
- People per square mile
- 175
- Median household income
- $82,324+26.8% vs. 2015–2019, before inflation
- Average household income
- $108,042
- Median home value
- $222,900
- Jobs located here
- 52,273
- Daytime population
- 111,555Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ontario County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Ontario County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New York
Every New York market ranked →The highest-scoring counties in New York for nail salons, numbered among those based in New York, with Ontario County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ulster County, NY | 76 | 18 | 2.4 | $4.3M | +1.1% | #69 of 1,328 |
| 2Otsego County, NY | 72 | 8 | 3.4 | $2.7M | +3.8% | #122 of 1,328 |
| 3Oswego County, NY | 71 | 9 | 1.9 | $4.8M | +1.0% | #128 of 1,328 |
| 4Sullivan County, NY | 71 | 9 | 2.9 | $3.4M | +2.7% | #131 of 1,328 |
| 5Columbia County, NY | 70 | 6 | 2.3 | $4.7M | −2.1% | #143 of 1,328 |
| 6Steuben County, NY | 68 | 6 | 1.5 | $5.9M | −1.6% | #183 of 1,328 |
| 7Wayne County, NY | 67 | 9 | 2.3 | $4M | +0.1% | #201 of 1,328 |
| 8Tompkins County, NY | 67 | 11 | 2.5 | $3.9M | −1.4% | #202 of 1,328 |
| 9St. Lawrence County, NY | 66 | 9 | 2.2 | $4.1M | −2.5% | #231 of 1,328 |
| 10Cattaraugus County, NY | 65 | 5 | 1.6 | $5.4M | −2.1% | #255 of 1,328 |
| 27Ontario County, NY | 52 | 23 | 4.8 | $2.1M | +0.6% | #614 of 1,328 |
Other business types in Ontario County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons62
- Barbershops57
- Nail salons52
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Ontario County, NY?
As of September 2026, map listings count 23 nail salons in Ontario County. 6 of them (26%) are chain locations. The listings count nail salons. Official counts show 15 businesses with payroll classed as nail salons in 2023. Another 20 one-person businesses have no payroll, by official counts.
How much do households in Ontario County, NY spend on personal care products and services?
About $49.2M a year, or $1,018 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 23 nail salons on map listings, it comes to $2.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 48,311 households in Ontario County and national spending patterns by income.
How does Ontario County, NY compare with the U.S. for nail salons?
Ontario County has 4.8 nail salons per 10,000 households, 20% below the U.S. rate of 6.0. Spending per salon is $2.1M, 28% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Ontario County would have about 29, against 23 on map listings. There is one business with payroll in the industry for every 3,221 households, against one for every 3,754 across the U.S.
How fast is Ontario County, NY growing?
Population estimates put Ontario County at 113,130 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 48,311 households. Median household income in Ontario County is $82,324, 2% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ontario County scores 52 for nail salons (upper middle), #614 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ontario County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Ontario County
Screening a site or an acquisition in Ontario County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ontario County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.