Beauty and personal care · County · Missouri
Nail salons in Livingston County, MO
Competitor counts, household spending and official business counts for nail salons in Livingston County, MO, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 1 chain location (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.1M
- On personal care products and services · $903 a household
- Spending per listing
- $1.3M
- 24% below the U.S.
- Listings per 10k households
- 7.1
- 18% above the U.S.
- Population, 2025
- 14,708
- +1.1% since 2020
See the nail salons around any address in Livingston County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Livingston County spend about $5.1M a year on personal care products and services, or $903 per household, 10% below the U.S. average. That is about $1.3M of household spending for each salon on map listings, 24% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Livingston County has 4 nail salons on map listings as of September 2026. Per 10,000 households, that is 7.1, 18% above the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in Livingston County, since they leave out counts under 3. Official counts also show 9 one-person businesses without payroll.
Between 2020 and 2025, the population of Livingston County grew 1.1%, slower than the U.S. (+3.1%). With 4 nail salons on map listings, Livingston County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Livingston County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Livingston County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.1 | 4.7 | 6.0 |
| Spending per listing | $1.3M | $2.1M | $1.7M |
| Households per official establishment | n/a | 6,286 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +32.1% | +23.2% |
| Population growth, 2020–2025 | +1.1% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $903 | $970 | $1,005 |
| Median household income | $63,627 | $70,702 | $80,734 |
| Groundwork market score | Not scored | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 9Businesses with no payroll
- Map listings, September 2026
- 41 chain location
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Livingston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Livingston County
- Population, 2025 estimate
- 14,708+1.1% since 2020
- Households
- 5,608
- Median age
- 40.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 532 sq. mi.
- People per square mile
- 27
- Median household income
- $63,627+35.4% vs. 2015–2019, before inflation
- Average household income
- $84,539
- Median home value
- $147,700
- Jobs located here
- 6,189
- Daytime population
- 14,501Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Livingston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for nail salons, numbered among those based in Missouri, with Livingston County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Christian County, MO | 90 | 8 | 2.3 | $4.5M | +8.3% | #2 of 1,328 |
| 2Lincoln County, MO | 90 | 6 | 2.6 | $3.9M | +11.4% | #4 of 1,328 |
| 3Cass County, MO | 78 | 16 | 3.7 | $2.9M | +7.1% | #58 of 1,328 |
| 4Jefferson County, MO | 75 | 42 | 4.8 | $2.1M | +2.7% | #91 of 1,328 |
| 5Boone County, MO | 71 | 36 | 4.7 | $2.1M | +4.2% | #137 of 1,328 |
| 6Franklin County, MO | 69 | 17 | 4.0 | $2.5M | +3.1% | #173 of 1,328 |
| 7Lafayette County, MO | 68 | 5 | 4.0 | $2.5M | +1.4% | #192 of 1,328 |
| 8St. Charles County, MO | 68 | 94 | 5.8 | $2M | +4.9% | #195 of 1,328 |
| 9Pettis County, MO | 66 | 5 | 2.9 | $3M | +2.9% | #239 of 1,328 |
| 10Pulaski County, MO | 63 | 5 | 3.0 | $3M | +0.8% | #317 of 1,328 |
| Livingston County, MO | Not scored | 4 | 7.1 | $1.3M | +1.1% |
Other business types in Livingston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons45
- Barbershops
- Nail salons
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Livingston County, MO?
Map listings as of September 2026 show 4 nail salons in Livingston County. The listings count nail salons. No official count is published for nail salons in Livingston County: counts under 3 are left out. Official counts list 9 one-person businesses without payroll.
How much do households in Livingston County, MO spend on personal care products and services?
About $5.1M a year, or $903 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 4 nail salons on map listings, it comes to $1.3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 5,608 households in Livingston County and national spending patterns by income.
How does Livingston County, MO compare with the U.S. for nail salons?
Livingston County has 7.1 nail salons per 10,000 households, 18% above the U.S. rate of 6.0. Spending per salon is $1.3M, 24% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Livingston County would have about 3, against 4 on map listings.
How fast is Livingston County, MO growing?
Population estimates put Livingston County at 14,708 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 5,608 households. Median household income in Livingston County is $63,627, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Livingston County has no market score for nail salons: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Livingston County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Livingston County
Screening a site or an acquisition in Livingston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.