Groundwork

Beauty and personal care · Small-town market · Illinois

Nail salons in the Quincy, IL-MO area

The nail salons in the Quincy, IL-MO area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 61 out of 100: Upper middle

Ranked #122 of 387 scored small-town markets
#4 of 13 scored small-town markets based in Illinois

Listings
13
6 chain locations (46%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$28.4M
On personal care products and services · $912 a household
Spending per listing
$2.2M
31% above the U.S.
Listings per 10k households
4.2
30% below the U.S.
Population, 2025
74,146
−2.0% since 2020

See the nail salons around any address in the Quincy area

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Quincy area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Quincy area spend about $28.4M a year on personal care products and services, or $912 per household, 9% below the U.S. average. That is about $2.2M of household spending for each salon on map listings, 31% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

The Quincy area has 13 nail salons on map listings as of September 2026. 6 of them (46%) are chain locations, against 27% across the U.S. That comes to 4.2 for every 10,000 households, 30% below the U.S. rate of 6.0.

The official count of businesses with payroll classed as nail salons in the Quincy area was 3 in 2023. That is one for every 10,367 households, against one for every 3,754 across the U.S. Official counts also show 37 one-person businesses without payroll.

Population estimates put the population change in the Quincy area from 2020 to 2025 at −2.0%, against +3.1% for the U.S. For nail salons, the Quincy area has a Groundwork market score of 61 (upper middle): #122 of 387 scored small-town markets and #4 of 13 scored small-town markets based in Illinois.

How the Quincy area compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Quincy, IL-MO area compared with Illinois and the U.S.
MeasureQuincy areaIllinoisU.S.
Listings per 10k households4.25.76.0
Spending per listing$2.2M$1.9M$1.7M
Households per official establishment10,3675,2033,754
Official establishment growth, 2019–2023n/a+24.6%+23.2%
Population growth, 2020–2025−2.0%−0.6%+3.1%
Spending per household on personal care products and services$912$1,063$1,005
Median household income$65,360$83,390$80,734
Groundwork market score6143

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
6
Annual payroll, 2023
$99K
One-person businesses, 2023
37Businesses with no payroll
Map listings, September 2026
136 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in the Quincy area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Quincy area

Population, 2025 estimate
74,146−2.0% since 2020
Households
31,100
Median age
41.5
Homes lived in by their owners
73%
Vehicles per household
1.8
Land area
1,360 sq. mi.
People per square mile
55
Median household income
$65,360+25.4% vs. 2015–2019, before inflation
Average household income
$84,693
Median home value
$160,600
Jobs located here
34,767
Daytime population
71,839Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Quincy area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of the Quincy area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Nail salons across Illinois

Every Illinois market ranked →

The highest-scoring small-town markets in Illinois for nail salons, numbered among those based in Illinois, with the Quincy area marked.

Top small-town markets in Illinois

Small-town markets in Illinois ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Rochelle, IL7462.9$3.5M−0.7%#31 of 387
2Ottawa, IL73213.4$2.8M−1.6%#37 of 387
3Effingham, IL6573.9$2.6M−0.9%#94 of 387
4Quincy, IL-MO61134.2$2.2M−2.0%#122 of 387
5Marion-Herrin, IL56175.9$1.6M+0.2%#159 of 387
6Taylorville, IL5553.7$2.4M−1.5%#163 of 387
7Sterling, IL5393.9$2.4M−2.6%#179 of 387
8Jacksonville, IL5164.0$2.3M−3.1%#197 of 387
9Carbondale, IL5193.9$2.1M−1.5%#199 of 387
10Danville, IL44124.0$2.2M−3.7%#238 of 387

Other business types in the Quincy area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in the Quincy, IL-MO area?

Map listings as of September 2026 show 13 nail salons in the Quincy area. 6 of them (46%) are chain locations. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Another 37 one-person businesses have no payroll, by official counts.

How much do households in the Quincy, IL-MO area spend on personal care products and services?

About $28.4M a year, or $912 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 13 nail salons on map listings, it comes to $2.2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 31,100 households in the Quincy area and national spending patterns by income.

How does the Quincy, IL-MO area compare with the U.S. for nail salons?

The Quincy area has 4.2 nail salons per 10,000 households, 30% below the U.S. rate of 6.0. Spending per salon is $2.2M, 31% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Quincy area would have about 17, against 13 on map listings. There is one business with payroll in the industry for every 10,367 households, against one for every 3,754 across the U.S.

How fast is the Quincy, IL-MO area growing?

Population estimates put the Quincy area at 74,146 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 31,100 households. Median household income in the Quincy area is $65,360, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Quincy area scores 61 for nail salons (upper middle), #122 of 387 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Quincy area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in the Quincy area

Screening a site or an acquisition in the Quincy area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Quincy area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.