Groundwork

Beauty and personal care · County · Missouri

Nail salons in Gasconade County, MO

Competitor counts, household spending and official business counts for nail salons in Gasconade County, MO, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
1 chain location (33%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$5.4M
On personal care products and services · $894 a household
Spending per listing
$1.8M
8% above the U.S.
Listings per 10k households
4.9
18% below the U.S.
Population, 2025
14,784
+0.1% since 2020

See the nail salons around any address in Gasconade County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gasconade County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 3 nail salons in Gasconade County. Per 10,000 households, that is 4.9, 18% below the U.S. rate of 6.0.

At $894 per household (11% below the U.S. average), households in Gasconade County spend about $5.4M a year on personal care products and services. Spread across 3 nail salons, that is $1.8M per salon, 8% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as nail salons in Gasconade County: counts under 3 aren’t published.

Between 2020 and 2025, the population of Gasconade County grew 0.1%, slower than the U.S. (+3.1%). With 3 nail salons on map listings, Gasconade County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Gasconade County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Gasconade County, MO compared with Missouri and the U.S.
MeasureGasconade CountyMissouriU.S.
Listings per 10k households4.94.76.0
Spending per listing$1.8M$2.1M$1.7M
Households per official establishmentn/a6,2863,754
Official establishment growth, 2019–2023n/a+32.1%+23.2%
Population growth, 2020–2025+0.1%+1.9%+3.1%
Spending per household on personal care products and services$894$970$1,005
Median household income$64,232$70,702$80,734
Groundwork market scoreNot scored46

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
31 chain location
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Gasconade County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Gasconade County

Population, 2025 estimate
14,784+0.1% since 2020
Households
6,061
Median age
46.4
Homes lived in by their owners
81%
Vehicles per household
2.3
Land area
519 sq. mi.
People per square mile
28
Median household income
$64,232+17.0% vs. 2015–2019, before inflation
Average household income
$86,839
Median home value
$179,900
Jobs located here
5,378
Daytime population
13,377Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Gasconade County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Gasconade County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for nail salons, numbered among those based in Missouri, with Gasconade County marked.

Top counties in Missouri

Counties in Missouri ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Christian County, MO9082.3$4.5M+8.3%#2 of 1,328
2Lincoln County, MO9062.6$3.9M+11.4%#4 of 1,328
3Cass County, MO78163.7$2.9M+7.1%#58 of 1,328
4Jefferson County, MO75424.8$2.1M+2.7%#91 of 1,328
5Boone County, MO71364.7$2.1M+4.2%#137 of 1,328
6Franklin County, MO69174.0$2.5M+3.1%#173 of 1,328
7Lafayette County, MO6854.0$2.5M+1.4%#192 of 1,328
8St. Charles County, MO68945.8$2M+4.9%#195 of 1,328
9Pettis County, MO6652.9$3M+2.9%#239 of 1,328
10Pulaski County, MO6353.0$3M+0.8%#317 of 1,328
Gasconade County, MONot scored34.9$1.8M+0.1%

Other business types in Gasconade County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Gasconade County, MO?

There are 3 nail salons on map listings in Gasconade County as of September 2026. The listings count nail salons. No official count is published for nail salons in Gasconade County: counts under 3 are left out.

How much do households in Gasconade County, MO spend on personal care products and services?

About $5.4M a year, or $894 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 3 nail salons on map listings, it comes to $1.8M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 6,061 households in Gasconade County and national spending patterns by income.

How does Gasconade County, MO compare with the U.S. for nail salons?

Gasconade County has 4.9 nail salons per 10,000 households, 18% below the U.S. rate of 6.0. Spending per salon is $1.8M, 8% above the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending.

How fast is Gasconade County, MO growing?

Population estimates put Gasconade County at 14,784 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 6,061 households. The median household income in Gasconade County is $64,232 a year, 20% below the U.S. median of $80,734. That rose 17.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gasconade County has no market score for nail salons: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Gasconade County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Gasconade County

Screening a site or an acquisition in Gasconade County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Gasconade County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.