Beauty and personal care · County · Missouri
Nail salons in Clay County, MO
How Clay County, MO compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #738 of 1,328 scored counties
#23 of 32 scored counties in Missouri
- Listings
- 67
- 11 chain locations (16%)
- Official establishments
- 39
- +14.7% since 2019
- Household spending a year
- $108.4M
- On personal care products and services · $1,061 a household
- Spending per listing
- $1.6M
- 3% below the U.S.
- Listings per 10k households
- 6.6
- 10% above the U.S.
- Population, 2025
- 265,032
- +4.3% since 2020
See the nail salons around any address in Clay County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Clay County comes to about $108.4M a year: $1,061 per household, 6% above the U.S. average. Spread across 67 nail salons, that is $1.6M per salon, 3% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 67 nail salons on map listings in Clay County as of September 2026. Chain locations make up 16% of them, against 27% across the U.S. That comes to 6.6 for every 10,000 households, 10% above the U.S. rate of 6.0.
Official counts show 39 businesses with payroll classed as nail salons in Clay County in 2023, up 14.7% from 2019. That is one for every 2,620 households, against one for every 3,754 across the U.S. Official counts also show 286 one-person businesses without payroll.
Population estimates put the population change in Clay County from 2020 to 2025 at +4.3%, faster than the U.S. (+3.1%). For nail salons, Clay County has a Groundwork market score of 49 (lower middle): #738 of 1,328 scored counties and #23 of 32 scored counties in Missouri.
How Clay County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clay County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 4.7 | 6.0 |
| Spending per listing | $1.6M | $2.1M | $1.7M |
| Households per official establishment | 2,620 | 6,286 | 3,754 |
| Official establishment growth, 2019–2023 | +14.7% | +32.1% | +23.2% |
| Population growth, 2020–2025 | +4.3% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $1,061 | $970 | $1,005 |
| Median household income | $88,468 | $70,702 | $80,734 |
| Groundwork market score | 49 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34 → 39+14.7% over the period
- Employees, 2023
- 227
- Annual payroll, 2023
- $9.2M
- One-person businesses, 2023
- 286Businesses with no payroll
- Map listings, September 2026
- 6711 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Clay County
- Population, 2025 estimate
- 265,032+4.3% since 2020
- Households
- 102,171
- Median age
- 38.7
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 398 sq. mi.
- People per square mile
- 649
- Median household income
- $88,468+25.5% vs. 2015–2019, before inflation
- Average household income
- $108,962
- Median home value
- $275,600
- Jobs located here
- 117,697
- Daytime population
- 242,115Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for nail salons, numbered among those based in Missouri, with Clay County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Christian County, MO | 90 | 8 | 2.3 | $4.5M | +8.3% | #2 of 1,328 |
| 2Lincoln County, MO | 90 | 6 | 2.6 | $3.9M | +11.4% | #4 of 1,328 |
| 3Cass County, MO | 78 | 16 | 3.7 | $2.9M | +7.1% | #58 of 1,328 |
| 4Jefferson County, MO | 75 | 42 | 4.8 | $2.1M | +2.7% | #91 of 1,328 |
| 5Boone County, MO | 71 | 36 | 4.7 | $2.1M | +4.2% | #137 of 1,328 |
| 6Franklin County, MO | 69 | 17 | 4.0 | $2.5M | +3.1% | #173 of 1,328 |
| 7Lafayette County, MO | 68 | 5 | 4.0 | $2.5M | +1.4% | #192 of 1,328 |
| 8St. Charles County, MO | 68 | 94 | 5.8 | $2M | +4.9% | #195 of 1,328 |
| 9Pettis County, MO | 66 | 5 | 2.9 | $3M | +2.9% | #239 of 1,328 |
| 10Pulaski County, MO | 63 | 5 | 3.0 | $3M | +0.8% | #317 of 1,328 |
| 23Clay County, MO | 49 | 67 | 6.6 | $1.6M | +4.3% | #738 of 1,328 |
Other business types in Clay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons71
- Barbershops66
- Nail salons49
- Spas and skin care62
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Clay County, MO?
As of September 2026, map listings count 67 nail salons in Clay County. 11 of them (16%) are chain locations. The listings count nail salons. Official counts show 39 businesses with payroll classed as nail salons in 2023, up 14.7% from 2019. Another 286 one-person businesses have no payroll, by official counts.
How much do households in Clay County, MO spend on personal care products and services?
About $108.4M a year, or $1,061 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 67 nail salons on map listings, it comes to $1.6M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 102,171 households in Clay County and national spending patterns by income.
How does Clay County, MO compare with the U.S. for nail salons?
Clay County has 6.6 nail salons per 10,000 households, 10% above the U.S. rate of 6.0. Spending per salon is $1.6M, 3% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Clay County would have about 65, against 67 on map listings. There is one business with payroll in the industry for every 2,620 households, against one for every 3,754 across the U.S. The official count rose 14.7% from 2019 to 2023, against +23.2% for the U.S.
How fast is Clay County, MO growing?
Population estimates put Clay County at 265,032 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 102,171 households. Median household income in Clay County is $88,468, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clay County scores 49 for nail salons (lower middle), #738 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clay County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Clay County
Screening a site or an acquisition in Clay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.