Groundwork

Beauty and personal care · County · Missouri

Nail salons in Phelps County, MO

The nail salons in Phelps County, MO, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 53 out of 100: Upper middle

Ranked #591 of 1,328 scored counties
#18 of 32 scored counties in Missouri

Listings
7
2 chain locations (29%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$15.1M
On personal care products and services · $870 a household
Spending per listing
$2.2M
29% above the U.S.
Listings per 10k households
4.0
33% below the U.S.
Population, 2025
45,247
+1.6% since 2020

See the nail salons around any address in Phelps County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Phelps County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 7 nail salons in Phelps County. Chain locations make up 29% of them, against 27% across the U.S. That comes to 4.0 for every 10,000 households, 33% below the U.S. rate of 6.0.

Households in Phelps County spend about $15.1M a year on personal care products and services, or $870 per household, 13% below the U.S. average. That works out to $2.2M per salon, 29% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as nail salons in Phelps County: counts under 3 aren’t published. Official counts list 21 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $300K have gone to businesses classed as nail salons in Phelps County.

Population estimates show Phelps County grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). Phelps County scores 53 (upper middle) on the Groundwork market score for nail salons, ranking #591 of 1,328 scored counties and #18 of 32 scored counties in Missouri.

How Phelps County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Phelps County, MO compared with Missouri and the U.S.
MeasurePhelps CountyMissouriU.S.
Listings per 10k households4.04.76.0
Spending per listing$2.2M$2.1M$1.7M
Households per official establishmentn/a6,2863,754
Official establishment growth, 2019–2023n/a+32.1%+23.2%
Population growth, 2020–2025+1.6%+1.9%+3.1%
Spending per household on personal care products and services$870$970$1,005
Median household income$58,396$70,702$80,734
Groundwork market score5346

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
21Businesses with no payroll
Map listings, September 2026
72 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$300K

SBA-backed loans to businesses classed as nail salons in Phelps County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Phelps County

Population, 2025 estimate
45,247+1.6% since 2020
Households
17,329
Median age
37.8
Homes lived in by their owners
62%
Vehicles per household
1.9
Land area
672 sq. mi.
People per square mile
67
Median household income
$58,396+32.3% vs. 2015–2019, before inflation
Average household income
$77,261
Median home value
$206,500
Jobs located here
19,214
Daytime population
46,987Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Phelps County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Phelps County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for nail salons, numbered among those based in Missouri, with Phelps County marked.

Top counties in Missouri

Counties in Missouri ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Christian County, MO9082.3$4.5M+8.3%#2 of 1,328
2Lincoln County, MO9062.6$3.9M+11.4%#4 of 1,328
3Cass County, MO78163.7$2.9M+7.1%#58 of 1,328
4Jefferson County, MO75424.8$2.1M+2.7%#91 of 1,328
5Boone County, MO71364.7$2.1M+4.2%#137 of 1,328
6Franklin County, MO69174.0$2.5M+3.1%#173 of 1,328
7Lafayette County, MO6854.0$2.5M+1.4%#192 of 1,328
8St. Charles County, MO68945.8$2M+4.9%#195 of 1,328
9Pettis County, MO6652.9$3M+2.9%#239 of 1,328
10Pulaski County, MO6353.0$3M+0.8%#317 of 1,328
18Phelps County, MO5374.0$2.2M+1.6%#591 of 1,328

Other business types in Phelps County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Phelps County, MO?

There are 7 nail salons on map listings in Phelps County as of September 2026. 2 of them (29%) are chain locations. The listings count nail salons. No official count is published for nail salons in Phelps County: counts under 3 are left out. Official counts also show 21 one-person businesses without payroll.

How much do households in Phelps County, MO spend on personal care products and services?

About $15.1M a year, or $870 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 7 nail salons on map listings, it comes to $2.2M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 17,329 households in Phelps County and national spending patterns by income.

How does Phelps County, MO compare with the U.S. for nail salons?

Phelps County has 4.0 nail salons per 10,000 households, 33% below the U.S. rate of 6.0. Spending per salon is $2.2M, 29% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Phelps County would have about 9, against 7 on map listings.

How fast is Phelps County, MO growing?

Population estimates put Phelps County at 45,247 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 17,329 households. The median household income in Phelps County is $58,396 a year, 28% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Phelps County scores 53 for nail salons (upper middle), #591 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Phelps County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Phelps County

Screening a site or an acquisition in Phelps County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Phelps County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.