Beauty and personal care · County · Missouri
Nail salons in Greene County, MO
Competitor counts, household spending and official business counts for nail salons in Greene County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #911 of 1,328 scored counties
#28 of 32 scored counties in Missouri
- Listings
- 84
- 24 chain locations (29%)
- Official establishments
- 29
- +45.0% since 2019
- Household spending a year
- $117.9M
- On personal care products and services · $900 a household
- Spending per listing
- $1.4M
- 16% below the U.S.
- Listings per 10k households
- 6.4
- 7% above the U.S.
- Population, 2025
- 309,286
- +3.3% since 2020
See the nail salons around any address in Greene County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 84 nail salons in Greene County. Chain locations make up 29% of them, against 27% across the U.S. Per 10,000 households, that is 6.4, 7% above the U.S. rate of 6.0.
Household spending on personal care products and services in Greene County comes to about $117.9M a year: $900 per household, 10% below the U.S. average. That works out to $1.4M per salon, 16% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Greene County was 29 in 2023, up 45.0% from 2019. That is one for every 4,516 households, against one for every 3,754 across the U.S. Official counts also show 334 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $230K has gone to businesses classed as nail salons in Greene County.
Between 2020 and 2025, the population of Greene County grew 3.3%, in step with the U.S. (+3.1%). The Groundwork market score for nail salons in Greene County is 42 (lower middle), #911 of 1,328 scored counties and #28 of 32 scored counties in Missouri.
How Greene County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Greene County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 4.7 | 6.0 |
| Spending per listing | $1.4M | $2.1M | $1.7M |
| Households per official establishment | 4,516 | 6,286 | 3,754 |
| Official establishment growth, 2019–2023 | +45.0% | +32.1% | +23.2% |
| Population growth, 2020–2025 | +3.3% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $900 | $970 | $1,005 |
| Median household income | $61,479 | $70,702 | $80,734 |
| Groundwork market score | 42 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 29+45.0% over the period
- Employees, 2023
- 106
- Annual payroll, 2023
- $4.3M
- One-person businesses, 2023
- 334Businesses with no payroll
- Map listings, September 2026
- 8424 chain locations
- Listings at the U.S. rate for this spending
- 71The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $230K
SBA-backed loans to businesses classed as nail salons in Greene County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Greene County
- Population, 2025 estimate
- 309,286+3.3% since 2020
- Households
- 130,951
- Median age
- 38.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 675 sq. mi.
- People per square mile
- 449
- Median household income
- $61,479+33.4% vs. 2015–2019, before inflation
- Average household income
- $84,469
- Median home value
- $221,300
- Jobs located here
- 183,863
- Daytime population
- 359,380Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Greene County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for nail salons, numbered among those based in Missouri, with Greene County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Christian County, MO | 90 | 8 | 2.3 | $4.5M | +8.3% | #2 of 1,328 |
| 2Lincoln County, MO | 90 | 6 | 2.6 | $3.9M | +11.4% | #4 of 1,328 |
| 3Cass County, MO | 78 | 16 | 3.7 | $2.9M | +7.1% | #58 of 1,328 |
| 4Jefferson County, MO | 75 | 42 | 4.8 | $2.1M | +2.7% | #91 of 1,328 |
| 5Boone County, MO | 71 | 36 | 4.7 | $2.1M | +4.2% | #137 of 1,328 |
| 6Franklin County, MO | 69 | 17 | 4.0 | $2.5M | +3.1% | #173 of 1,328 |
| 7Lafayette County, MO | 68 | 5 | 4.0 | $2.5M | +1.4% | #192 of 1,328 |
| 8St. Charles County, MO | 68 | 94 | 5.8 | $2M | +4.9% | #195 of 1,328 |
| 9Pettis County, MO | 66 | 5 | 2.9 | $3M | +2.9% | #239 of 1,328 |
| 10Pulaski County, MO | 63 | 5 | 3.0 | $3M | +0.8% | #317 of 1,328 |
| 28Greene County, MO | 42 | 84 | 6.4 | $1.4M | +3.3% | #911 of 1,328 |
Other business types in Greene County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas31
- Hair salons41
- Barbershops32
- Nail salons42
- Spas and skin care28
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Greene County, MO?
There are 84 nail salons on map listings in Greene County as of September 2026. 24 of them (29%) are chain locations. The listings count nail salons. Official counts show 29 businesses with payroll classed as nail salons in 2023, up 45.0% from 2019. Another 334 one-person businesses have no payroll, by official counts.
How much do households in Greene County, MO spend on personal care products and services?
About $117.9M a year, or $900 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 84 nail salons on map listings, it comes to $1.4M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 130,951 households in Greene County and national spending patterns by income.
How does Greene County, MO compare with the U.S. for nail salons?
Greene County has 6.4 nail salons per 10,000 households, 7% above the U.S. rate of 6.0. Spending per salon is $1.4M, 16% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Greene County would have about 71, against 84 on map listings. There is one business with payroll in the industry for every 4,516 households, against one for every 3,754 across the U.S. The official count rose 45.0% from 2019 to 2023, against +23.2% for the U.S.
How fast is Greene County, MO growing?
Population estimates put Greene County at 309,286 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 130,951 households. The median household income in Greene County is $61,479 a year, 24% below the U.S. median of $80,734. That rose 33.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Greene County scores 42 for nail salons (lower middle), #911 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Greene County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Greene County
Screening a site or an acquisition in Greene County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.