Beauty and personal care · County · Missouri
Nail salons in New Madrid County, MO
Competitor counts, household spending and official business counts for nail salons in New Madrid County, MO, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 1.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.6M
- On personal care products and services · $830 a household
- Spending per listing
- $5.6M
- Too few listings to compare
- Listings per 10k households
- 1.5
- Too few listings to compare
- Population, 2025
- 15,086
- −7.6% since 2020
See the nail salons around any address in New Madrid County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New Madrid County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1 nail salon in New Madrid County. That is 1.5 per 10,000 households.
At $830 per household (17% below the U.S. average), households in New Madrid County spend about $5.6M a year on personal care products and services. That is about $5.6M of household spending for each salon on map listings. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in New Madrid County: counts under 3 aren’t published. Official counts also show 11 one-person businesses without payroll.
Between 2020 and 2025, the population of New Madrid County declined 7.6%, against +3.1% for the U.S. With 1 nail salon on map listings, New Madrid County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How New Madrid County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Madrid County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.5 | 4.7 | 6.0 |
| Spending per listing | $5.6M | $2.1M | $1.7M |
| Households per official establishment | n/a | 6,286 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +32.1% | +23.2% |
| Population growth, 2020–2025 | −7.6% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $830 | $970 | $1,005 |
| Median household income | $51,881 | $70,702 | $80,734 |
| Groundwork market score | Not scored | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in New Madrid County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in New Madrid County
- Population, 2025 estimate
- 15,086−7.6% since 2020
- Households
- 6,695
- Median age
- 41.8
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 675 sq. mi.
- People per square mile
- 23
- Median household income
- $51,881+34.1% vs. 2015–2019, before inflation
- Average household income
- $75,569
- Median home value
- $111,800
- Jobs located here
- 8,102
- Daytime population
- 17,392Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New Madrid County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of New Madrid County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for nail salons, numbered among those based in Missouri, with New Madrid County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Christian County, MO | 90 | 8 | 2.3 | $4.5M | +8.3% | #2 of 1,328 |
| 2Lincoln County, MO | 90 | 6 | 2.6 | $3.9M | +11.4% | #4 of 1,328 |
| 3Cass County, MO | 78 | 16 | 3.7 | $2.9M | +7.1% | #58 of 1,328 |
| 4Jefferson County, MO | 75 | 42 | 4.8 | $2.1M | +2.7% | #91 of 1,328 |
| 5Boone County, MO | 71 | 36 | 4.7 | $2.1M | +4.2% | #137 of 1,328 |
| 6Franklin County, MO | 69 | 17 | 4.0 | $2.5M | +3.1% | #173 of 1,328 |
| 7Lafayette County, MO | 68 | 5 | 4.0 | $2.5M | +1.4% | #192 of 1,328 |
| 8St. Charles County, MO | 68 | 94 | 5.8 | $2M | +4.9% | #195 of 1,328 |
| 9Pettis County, MO | 66 | 5 | 2.9 | $3M | +2.9% | #239 of 1,328 |
| 10Pulaski County, MO | 63 | 5 | 3.0 | $3M | +0.8% | #317 of 1,328 |
| New Madrid County, MO | Not scored | 1 | 1.5 | $5.6M | −7.6% |
Other business types in New Madrid County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in New Madrid County, MO?
There is 1 nail salon on map listings in New Madrid County as of September 2026. The listings count nail salons. No official count is published for nail salons in New Madrid County: counts under 3 are left out. Official counts list 11 one-person businesses without payroll.
How much do households in New Madrid County, MO spend on personal care products and services?
About $5.6M a year, or $830 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 1 nail salon on map listings, it comes to $5.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 6,695 households in New Madrid County and national spending patterns by income.
How does New Madrid County, MO compare with the U.S. for nail salons?
New Madrid County has 1 nail salon on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of nail salons to household spending, New Madrid County would have about 3, against 1 on map listings.
How fast is New Madrid County, MO growing?
Population estimates put New Madrid County at 15,086 people in 2025, down 7.6% since 2020, against +3.1% for the U.S. It has 6,695 households. The median household income in New Madrid County is $51,881 a year, 36% below the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Madrid County has no market score for nail salons: the score needs at least 5 on map listings, and it has 1.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Madrid County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in New Madrid County
Screening a site or an acquisition in New Madrid County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New Madrid County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.