Beauty and personal care · Small-town market · Missouri
Nail salons in the West Plains, MO area
Competitor counts, household spending and official business counts for nail salons in the West Plains, MO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #112 of 387 scored small-town markets
#3 of 12 scored small-town markets based in Missouri
- Listings
- 5
- 2 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $12.9M
- On personal care products and services · $805 a household
- Spending per listing
- $2.6M
- 54% above the U.S.
- Listings per 10k households
- 3.1
- 48% below the U.S.
- Population, 2025
- 40,798
- +2.5% since 2020
See the nail salons around any address in the West Plains area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 5 nail salons in the West Plains area. Of those, 2 are chain locations, or 40%, against 27% across the U.S. That is 3.1 per 10,000 households, 48% below the U.S. rate of 6.0.
Household spending on personal care products and services in the West Plains area comes to about $12.9M a year: $805 per household, 20% below the U.S. average. Spread across 5 nail salons, that is $2.6M per salon, 54% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in the West Plains area: counts under 3 aren’t published. Official counts list 21 one-person businesses without payroll.
Population estimates show the West Plains area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for nail salons in the West Plains area is 62 (upper middle), #112 of 387 scored small-town markets and #3 of 12 scored small-town markets based in Missouri.
How the West Plains area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | West Plains area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.1 | 4.7 | 6.0 |
| Spending per listing | $2.6M | $2.1M | $1.7M |
| Households per official establishment | n/a | 6,286 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +32.1% | +23.2% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $805 | $970 | $1,005 |
| Median household income | $50,993 | $70,702 | $80,734 |
| Groundwork market score | 62 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 52 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the West Plains area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the West Plains area
- Population, 2025 estimate
- 40,798+2.5% since 2020
- Households
- 15,965
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 927 sq. mi.
- People per square mile
- 44
- Median household income
- $50,993+32.9% vs. 2015–2019, before inflation
- Average household income
- $66,539
- Median home value
- $173,000
- Jobs located here
- 15,317
- Daytime population
- 40,659Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the West Plains area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for nail salons, numbered among those based in Missouri (a market based in another state is listed without a number), with the West Plains area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sedalia, MO | 72 | 5 | 2.9 | $3M | +2.9% | #45 of 387 |
| 2Fort Leonard Wood, MO | 69 | 5 | 3.0 | $3M | +0.8% | #70 of 387 |
| 3West Plains, MO | 62 | 5 | 3.1 | $2.6M | +2.5% | #112 of 387 |
| Quincy, IL-MO | 61 | 13 | 4.2 | $2.2M | −2.0% | #122 of 387 |
| 4Branson, MO | 59 | 8 | 3.5 | $2.5M | +1.7% | #134 of 387 |
| 5Warrensburg, MO | 58 | 9 | 4.3 | $2.2M | +4.9% | #139 of 387 |
| 6Rolla, MO | 58 | 7 | 4.0 | $2.2M | +1.6% | #140 of 387 |
| 7Sikeston, MO | 55 | 7 | 3.5 | $2.4M | −0.3% | #162 of 387 |
| 8Lebanon, MO | 53 | 6 | 4.1 | $2M | +2.5% | #182 of 387 |
| 9Farmington, MO | 51 | 12 | 4.8 | $1.8M | +2.1% | #200 of 387 |
Other business types in the West Plains area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons49
- Barbershops38
- Nail salons62
- Spas and skin care29
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the West Plains, MO area?
There are 5 nail salons on map listings in the West Plains area as of September 2026. 2 of them (40%) are chain locations. The listings count nail salons. No official count is published for nail salons in the West Plains area: counts under 3 are left out. Official counts also show 21 one-person businesses without payroll.
How much do households in the West Plains, MO area spend on personal care products and services?
About $12.9M a year, or $805 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 5 nail salons on map listings, it comes to $2.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 15,965 households in the West Plains area and national spending patterns by income.
How does the West Plains, MO area compare with the U.S. for nail salons?
The West Plains area has 3.1 nail salons per 10,000 households, 48% below the U.S. rate of 6.0. Spending per salon is $2.6M, 54% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the West Plains area would have about 8, against 5 on map listings.
How fast is the West Plains, MO area growing?
Population estimates put the West Plains area at 40,798 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 15,965 households. The median household income in the West Plains area is $50,993 a year, 37% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The West Plains area scores 62 for nail salons (upper middle), #112 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the West Plains area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the West Plains area
Screening a site or an acquisition in the West Plains area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.