Beauty and personal care · County · Missouri
Nail salons in Sullivan County, MO
How Sullivan County, MO compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.7M
- On personal care products and services · $842 a household
- Spending per listing
- $1.7M
- Too few listings to compare
- Listings per 10k households
- 4.9
- Too few listings to compare
- Population, 2025
- 5,738
- −4.1% since 2020
See the nail salons around any address in Sullivan County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1 nail salon in Sullivan County. That is 4.9 per 10,000 households.
Households in Sullivan County spend about $1.7M a year on personal care products and services, or $842 per household, 16% below the U.S. average. That works out to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Sullivan County: counts under 3 aren’t published.
Population estimates put the population change in Sullivan County from 2020 to 2025 at −4.1%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Sullivan County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sullivan County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 4.7 | 6.0 |
| Spending per listing | $1.7M | $2.1M | $1.7M |
| Households per official establishment | n/a | 6,286 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +32.1% | +23.2% |
| Population growth, 2020–2025 | −4.1% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $842 | $970 | $1,005 |
| Median household income | $56,964 | $70,702 | $80,734 |
| Groundwork market score | Not scored | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 1The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Sullivan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sullivan County
- Population, 2025 estimate
- 5,738−4.1% since 2020
- Households
- 2,040
- Median age
- 43.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 648 sq. mi.
- People per square mile
- 9
- Median household income
- $56,964
- Average household income
- $71,803
- Median home value
- $115,600
- Jobs located here
- 2,221
- Daytime population
- 5,631Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sullivan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for nail salons, numbered among those based in Missouri, with Sullivan County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Christian County, MO | 90 | 8 | 2.3 | $4.5M | +8.3% | #2 of 1,328 |
| 2Lincoln County, MO | 90 | 6 | 2.6 | $3.9M | +11.4% | #4 of 1,328 |
| 3Cass County, MO | 78 | 16 | 3.7 | $2.9M | +7.1% | #58 of 1,328 |
| 4Jefferson County, MO | 75 | 42 | 4.8 | $2.1M | +2.7% | #91 of 1,328 |
| 5Boone County, MO | 71 | 36 | 4.7 | $2.1M | +4.2% | #137 of 1,328 |
| 6Franklin County, MO | 69 | 17 | 4.0 | $2.5M | +3.1% | #173 of 1,328 |
| 7Lafayette County, MO | 68 | 5 | 4.0 | $2.5M | +1.4% | #192 of 1,328 |
| 8St. Charles County, MO | 68 | 94 | 5.8 | $2M | +4.9% | #195 of 1,328 |
| 9Pettis County, MO | 66 | 5 | 2.9 | $3M | +2.9% | #239 of 1,328 |
| 10Pulaski County, MO | 63 | 5 | 3.0 | $3M | +0.8% | #317 of 1,328 |
| Sullivan County, MO | Not scored | 1 | 4.9 | $1.7M | −4.1% |
Other business types in Sullivan County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Sullivan County, MO?
Sullivan County has 1 nail salon on map listings as of September 2026. The listings count nail salons. No official count is published for nail salons in Sullivan County: counts under 3 are left out.
How much do households in Sullivan County, MO spend on personal care products and services?
About $1.7M a year, or $842 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 1 nail salon on map listings, it comes to $1.7M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 2,040 households in Sullivan County and national spending patterns by income.
How does Sullivan County, MO compare with the U.S. for nail salons?
Sullivan County has 1 nail salon on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of nail salons to household spending.
How fast is Sullivan County, MO growing?
Population estimates put Sullivan County at 5,738 people in 2025, down 4.1% since 2020, against +3.1% for the U.S. It has 2,040 households. The median household income in Sullivan County is $56,964 a year, 29% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sullivan County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Sullivan County
Screening a site or an acquisition in Sullivan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.