Auto · County · Iowa
Insurance agencies in Wayne County, IA
How Wayne County, IA compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 2
- 1 chain location (50%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $4.6M
- On vehicle insurance · $1,806 a household
- Spending per listing
- $2.3M
- Too few listings to compare
- Listings per 10k households
- 7.8
- Too few listings to compare
- Population, 2025
- 6,738
- +3.6% since 2020
See the insurance agencies around any address in Wayne County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in Wayne County comes to about $4.6M a year: $1,806 per household, 8% below the U.S. average. Spread across 2 insurance agencies, that is $2.3M per agency.
Wayne County has 2 insurance agencies on map listings as of September 2026. That is 7.8 per 10,000 households.
Official counts show 4 businesses with payroll classed as insurance agencies and brokerages in Wayne County in 2023. That is one for every 641 households, against one for every 966 across the U.S.
Population estimates show Wayne County grew 3.6% from 2020 to 2025, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Wayne County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 17.7 | 15.6 |
| Spending per listing | $2.3M | $984K | $1.3M |
| Households per official establishment | 641 | 660 | 966 |
| Official establishment growth, 2019–2023 | n/a | −5.7% | −1.0% |
| Population growth, 2020–2025 | +3.6% | +1.5% | +3.1% |
| Spending per household on vehicle insurance | $1,806 | $1,738 | $1,957 |
| Median household income | $61,964 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 20 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 14
- Annual payroll, 2023
- $709K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 21 chain location
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 6,738+3.6% since 2020
- Households
- 2,565
- Median age
- 41.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 526 sq. mi.
- People per square mile
- 12
- Median household income
- $61,964
- Average household income
- $90,040
- Median home value
- $111,300
- Jobs located here
- 2,068
- Daytime population
- 5,905Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for insurance agencies, numbered among those based in Iowa, with Wayne County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 53 | 25 | 12.1 | $1.6M | +9.0% | #1,014 of 2,272 |
| 2Marion County, IA | 52 | 20 | 15.0 | $1.3M | +2.3% | #1,055 of 2,272 |
| 3Johnson County, IA | 51 | 62 | 9.8 | $1.6M | +4.6% | #1,073 of 2,272 |
| 4Madison County, IA | 48 | 7 | 10.5 | $1.9M | +3.8% | #1,165 of 2,272 |
| 5Benton County, IA | 46 | 12 | 11.8 | $1.8M | +1.8% | #1,240 of 2,272 |
| 6Mills County, IA | 45 | 7 | 13.0 | $1.5M | +2.6% | #1,277 of 2,272 |
| 7Jasper County, IA | 44 | 22 | 14.7 | $1.3M | +0.9% | #1,329 of 2,272 |
| 8Grundy County, IA | 40 | 6 | 11.7 | $1.6M | +0.2% | #1,438 of 2,272 |
| 9Story County, IA | 40 | 50 | 12.9 | $1.3M | +2.7% | #1,457 of 2,272 |
| 10Boone County, IA | 38 | 14 | 12.8 | $1.5M | +0.4% | #1,522 of 2,272 |
| Wayne County, IA | Not scored | 2 | 7.8 | $2.3M | +3.6% |
Other business types in Wayne County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Wayne County, IA?
Map listings as of September 2026 show 2 insurance agencies in Wayne County. The listings count insurance agencies. Official counts show 4 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Wayne County, IA spend on vehicle insurance?
About $4.6M a year, or $1,806 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 2 insurance agencies on map listings, it comes to $2.3M per agency. It is estimated from the incomes of the 2,565 households in Wayne County and national spending patterns by income.
How does Wayne County, IA compare with the U.S. for insurance agencies?
Wayne County has 2 insurance agencies on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of insurance agencies to household spending, Wayne County would have about 4, against 2 on map listings. There is one business with payroll in the industry for every 641 households, against one for every 966 across the U.S.
How fast is Wayne County, IA growing?
Population estimates put Wayne County at 6,738 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 2,565 households. Median household income in Wayne County is $61,964, 23% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.