Auto · County · Iowa
Insurance agencies in Franklin County, IA
The insurance agencies in Franklin County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $7.8M
- On vehicle insurance · $1,852 a household
- Spending per listing
- $1.3M
- 3% above the U.S.
- Listings per 10k households
- 14.3
- 8% below the U.S.
- Population, 2025
- 9,868
- −1.2% since 2020
See the insurance agencies around any address in Franklin County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 6 insurance agencies in Franklin County. One of them (17%) is a chain location, against 21% across the U.S. That is 14.3 per 10,000 households, 8% below the U.S. rate of 15.6.
Households in Franklin County spend about $7.8M a year on vehicle insurance, or $1,852 per household, 5% below the U.S. average. That is about $1.3M of household spending for each agency on map listings, 3% above the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Franklin County was 11 in 2023. That is one for every 382 households, against one for every 966 across the U.S.
Population estimates show Franklin County declined 1.2% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Franklin County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.3 | 17.7 | 15.6 |
| Spending per listing | $1.3M | $984K | $1.3M |
| Households per official establishment | 382 | 660 | 966 |
| Official establishment growth, 2019–2023 | n/a | −5.7% | −1.0% |
| Population growth, 2020–2025 | −1.2% | +1.5% | +3.1% |
| Spending per household on vehicle insurance | $1,852 | $1,738 | $1,957 |
| Median household income | $59,894 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 20 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 11
- Employees, 2023
- 21
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 9,868−1.2% since 2020
- Households
- 4,198
- Median age
- 45.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 582 sq. mi.
- People per square mile
- 17
- Median household income
- $59,894
- Average household income
- $78,308
- Median home value
- $124,100
- Jobs located here
- 3,826
- Daytime population
- 9,660Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for insurance agencies, numbered among those based in Iowa, with Franklin County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 53 | 25 | 12.1 | $1.6M | +9.0% | #1,014 of 2,272 |
| 2Marion County, IA | 52 | 20 | 15.0 | $1.3M | +2.3% | #1,055 of 2,272 |
| 3Johnson County, IA | 51 | 62 | 9.8 | $1.6M | +4.6% | #1,073 of 2,272 |
| 4Madison County, IA | 48 | 7 | 10.5 | $1.9M | +3.8% | #1,165 of 2,272 |
| 5Benton County, IA | 46 | 12 | 11.8 | $1.8M | +1.8% | #1,240 of 2,272 |
| 6Mills County, IA | 45 | 7 | 13.0 | $1.5M | +2.6% | #1,277 of 2,272 |
| 7Jasper County, IA | 44 | 22 | 14.7 | $1.3M | +0.9% | #1,329 of 2,272 |
| 8Grundy County, IA | 40 | 6 | 11.7 | $1.6M | +0.2% | #1,438 of 2,272 |
| 9Story County, IA | 40 | 50 | 12.9 | $1.3M | +2.7% | #1,457 of 2,272 |
| 10Boone County, IA | 38 | 14 | 12.8 | $1.5M | +0.4% | #1,522 of 2,272 |
| Franklin County, IA | Not scored | 6 | 14.3 | $1.3M | −1.2% |
Other business types in Franklin County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Franklin County, IA?
There are 6 insurance agencies on map listings in Franklin County as of September 2026. One of them (17%) is a chain location. The listings count insurance agencies. Official counts show 11 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Franklin County, IA spend on vehicle insurance?
About $7.8M a year, or $1,852 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 6 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 4,198 households in Franklin County and national spending patterns by income.
How does Franklin County, IA compare with the U.S. for insurance agencies?
Franklin County has 14.3 insurance agencies per 10,000 households, 8% below the U.S. rate of 15.6. Spending per agency is $1.3M, 3% above the U.S. figure of $1.3M. The count on map listings matches the U.S. ratio of insurance agencies to household spending. There is one business with payroll in the industry for every 382 households, against one for every 966 across the U.S.
How fast is Franklin County, IA growing?
Population estimates put Franklin County at 9,868 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 4,198 households. The median household income in Franklin County is $59,894 a year, 26% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.