Auto · County · Iowa
Insurance agencies in Des Moines County, IA
How Des Moines County, IA compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 14 out of 100: Low
Ranked #2,188 of 2,272 scored counties
#57 of 71 scored counties in Iowa
- Listings
- 31
- 7 chain locations (23%)
- Official establishments
- 25
- −21.9% since 2019
- Household spending a year
- $28.6M
- On vehicle insurance · $1,663 a household
- Spending per listing
- $922K
- 27% below the U.S.
- Listings per 10k households
- 18.0
- 15% above the U.S.
- Population, 2025
- 38,077
- −2.0% since 2020
See the insurance agencies around any address in Des Moines County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Des Moines County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for insurance agencies in Des Moines County is 14 (low), #2,188 of 2,272 scored counties and #57 of 71 scored counties in Iowa. That puts it in the bottom quarter of counties.
Household spending on vehicle insurance in Des Moines County comes to about $28.6M a year: $1,663 per household, 15% below the U.S. average. That is about $922K of household spending for each agency on map listings, 27% below the U.S. figure of $1.3M.
Des Moines County has 31 insurance agencies on map listings as of September 2026. Chain locations make up 23% of them, against 21% across the U.S. Per 10,000 households, that is 18.0, 15% above the U.S. rate of 15.6.
In 2023, official counts showed 25 businesses with payroll in Des Moines County classed as insurance agencies and brokerages, down 21.9% from 2019. That is one for every 687 households, against one for every 966 across the U.S. Population estimates put the population change in Des Moines County from 2020 to 2025 at −2.0%, against +3.1% for the U.S.
How Des Moines County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Des Moines County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.0 | 17.7 | 15.6 |
| Spending per listing | $922K | $984K | $1.3M |
| Households per official establishment | 687 | 660 | 966 |
| Official establishment growth, 2019–2023 | −21.9% | −5.7% | −1.0% |
| Population growth, 2020–2025 | −2.0% | +1.5% | +3.1% |
| Spending per household on vehicle insurance | $1,663 | $1,738 | $1,957 |
| Median household income | $62,928 | $75,059 | $80,734 |
| Groundwork market score | 14 | 20 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32 → 25−21.9% over the period
- Employees, 2023
- 94
- Annual payroll, 2023
- $5.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 317 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Des Moines County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Des Moines County
- Population, 2025 estimate
- 38,077−2.0% since 2020
- Households
- 17,178
- Median age
- 42.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 416 sq. mi.
- People per square mile
- 92
- Median household income
- $62,928+22.8% vs. 2015–2019, before inflation
- Average household income
- $80,523
- Median home value
- $136,500
- Jobs located here
- 19,578
- Daytime population
- 39,488Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Des Moines County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Des Moines County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for insurance agencies, numbered among those based in Iowa, with Des Moines County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 53 | 25 | 12.1 | $1.6M | +9.0% | #1,014 of 2,272 |
| 2Marion County, IA | 52 | 20 | 15.0 | $1.3M | +2.3% | #1,055 of 2,272 |
| 3Johnson County, IA | 51 | 62 | 9.8 | $1.6M | +4.6% | #1,073 of 2,272 |
| 4Madison County, IA | 48 | 7 | 10.5 | $1.9M | +3.8% | #1,165 of 2,272 |
| 5Benton County, IA | 46 | 12 | 11.8 | $1.8M | +1.8% | #1,240 of 2,272 |
| 6Mills County, IA | 45 | 7 | 13.0 | $1.5M | +2.6% | #1,277 of 2,272 |
| 7Jasper County, IA | 44 | 22 | 14.7 | $1.3M | +0.9% | #1,329 of 2,272 |
| 8Grundy County, IA | 40 | 6 | 11.7 | $1.6M | +0.2% | #1,438 of 2,272 |
| 9Story County, IA | 40 | 50 | 12.9 | $1.3M | +2.7% | #1,457 of 2,272 |
| 10Boone County, IA | 38 | 14 | 12.8 | $1.5M | +0.4% | #1,522 of 2,272 |
| 57Des Moines County, IA | 14 | 31 | 18.0 | $922K | −2.0% | #2,188 of 2,272 |
Other business types in Des Moines County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Des Moines County, IA?
Map listings as of September 2026 show 31 insurance agencies in Des Moines County. 7 of them (23%) are chain locations. The listings count insurance agencies. Official counts show 25 businesses with payroll classed as insurance agencies and brokerages in 2023, down 21.9% from 2019.
How much do households in Des Moines County, IA spend on vehicle insurance?
About $28.6M a year, or $1,663 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 31 insurance agencies on map listings, it comes to $922K per agency. It is estimated from the incomes of the 17,178 households in Des Moines County and national spending patterns by income.
How does Des Moines County, IA compare with the U.S. for insurance agencies?
Des Moines County has 18.0 insurance agencies per 10,000 households, 15% above the U.S. rate of 15.6. Spending per agency is $922K, 27% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Des Moines County would have about 23, against 31 on map listings. There is one business with payroll in the industry for every 687 households, against one for every 966 across the U.S. The official count fell 21.9% from 2019 to 2023, against −1.0% for the U.S.
How fast is Des Moines County, IA growing?
Population estimates put Des Moines County at 38,077 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 17,178 households. Median household income in Des Moines County is $62,928, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Des Moines County scores 14 for insurance agencies (low), #2,188 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Des Moines County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Des Moines County
Screening a site or an acquisition in Des Moines County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Des Moines County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.