Groundwork

Auto · Metro area · Iowa

Insurance agencies in the Cedar Rapids, IA metro area

Competitor counts, household spending and official business counts for insurance agencies in the Cedar Rapids, IA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 25 out of 100: Lower middle

Ranked #338 of 387 scored metro areas
#4 of 8 scored metro areas based in Iowa

Listings
182
26 chain locations (14%)
Official establishments
157
−6.0% since 2019
Household spending a year
$195.6M
On vehicle insurance · $1,716 a household
Spending per listing
$1.1M
14% below the U.S.
Listings per 10k households
16.0
3% above the U.S.
Population, 2025
279,285
+1.0% since 2020

See the insurance agencies around any address in the Cedar Rapids metro area

The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cedar Rapids metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For insurance agencies, the Cedar Rapids metro area has a Groundwork market score of 25 (lower middle): #338 of 387 scored metro areas and #4 of 8 scored metro areas based in Iowa. That puts it in the bottom quarter of metro areas.

Map listings as of September 2026 show 182 insurance agencies in the Cedar Rapids metro area. Of those, 26 are chain locations, or 14%, against 21% across the U.S. That is 16.0 per 10,000 households, 3% above the U.S. rate of 15.6.

At $1,716 per household (12% below the U.S. average), households in the Cedar Rapids metro area spend about $195.6M a year on vehicle insurance. That is about $1.1M of household spending for each agency on map listings, 14% below the U.S. figure of $1.3M.

The official count of businesses with payroll classed as insurance agencies and brokerages in the Cedar Rapids metro area was 157 in 2023, down 6.0% from 2019. That is one for every 726 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.1M has gone to businesses classed as insurance agencies and brokerages in the Cedar Rapids metro area. Between 2020 and 2025, the population of the Cedar Rapids metro area grew 1.0%, slower than the U.S. (+3.1%).

How the Cedar Rapids metro area compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Insurance agencies in Cedar Rapids, IA metro area compared with Iowa and the U.S.
MeasureCedar Rapids metro areaIowaU.S.
Listings per 10k households16.017.715.6
Spending per listing$1.1M$984K$1.3M
Households per official establishment726660966
Official establishment growth, 2019–2023−6.0%−5.7%−1.0%
Population growth, 2020–2025+1.0%+1.5%+3.1%
Spending per household on vehicle insurance$1,716$1,738$1,957
Median household income$78,080$75,059$80,734
Groundwork market score2520

Official counts and lending

Businesses

Official establishments, 2019 to 2023
157−6.0% over the period
Employees, 2023
833
Annual payroll, 2023
$63.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
18226 chain locations
Listings at the U.S. rate for this spending
156The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.1M

SBA-backed loans to businesses classed as insurance agencies and brokerages in the Cedar Rapids metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Cedar Rapids metro area

Population, 2025 estimate
279,285+1.0% since 2020
Households
114,000
Median age
40.4
Homes lived in by their owners
75%
Vehicles per household
1.9
Land area
2,009 sq. mi.
People per square mile
138
Median household income
$78,080+20.7% vs. 2015–2019, before inflation
Average household income
$102,989
Median home value
$211,500
Jobs located here
142,164
Daytime population
283,130Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Cedar Rapids metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.

Or open the report at the center of the Cedar Rapids metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Insurance agencies across Iowa

Every Iowa market ranked →

The highest-scoring metro areas in Iowa for insurance agencies, numbered among those based in Iowa (a market based in another state is listed without a number), with the Cedar Rapids metro area marked.

Top metro areas in Iowa

Metro areas in Iowa ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Iowa City, IA478011.1$1.4M+4.1%#201 of 387
2Ames, IA446412.8$1.3M+2.2%#223 of 387
3Des Moines-West Des Moines, IA2657319.4$866K+6.7%#336 of 387
4Cedar Rapids, IA2518216.0$1.1M+1.0%#338 of 387
5Waterloo-Cedar Falls, IA2211416.4$1M+0.5%#351 of 387
Omaha, NE-IA2274319.1$867K+4.2%#356 of 387
6Davenport-Moline-Rock Island, IA-IL1826516.4$969K−0.9%#370 of 387
7Sioux City, IA-NE-SD1711821.3$834K+1.0%#375 of 387
8Dubuque, IA167117.3$957K+0.1%#376 of 387

Other business types in the Cedar Rapids metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many insurance agencies are in the Cedar Rapids, IA metro area?

There are 182 insurance agencies on map listings in the Cedar Rapids metro area as of September 2026. 26 of them (14%) are chain locations. The listings count insurance agencies. Official counts show 157 businesses with payroll classed as insurance agencies and brokerages in 2023, down 6.0% from 2019.

How much do households in the Cedar Rapids, IA metro area spend on vehicle insurance?

About $195.6M a year, or $1,716 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 182 insurance agencies on map listings, it comes to $1.1M per agency. It is estimated from the incomes of the 114,000 households in the Cedar Rapids metro area and national spending patterns by income.

How does the Cedar Rapids, IA metro area compare with the U.S. for insurance agencies?

The Cedar Rapids metro area has 16.0 insurance agencies per 10,000 households, 3% above the U.S. rate of 15.6. Spending per agency is $1.1M, 14% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Cedar Rapids metro area would have about 156, against 182 on map listings. There is one business with payroll in the industry for every 726 households, against one for every 966 across the U.S. The official count fell 6.0% from 2019 to 2023, against −1.0% for the U.S.

How fast is the Cedar Rapids, IA metro area growing?

Population estimates put the Cedar Rapids metro area at 279,285 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 114,000 households. The median household income in the Cedar Rapids metro area is $78,080 a year, 3% below the U.S. median of $80,734. That rose 20.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cedar Rapids metro area scores 25 for insurance agencies (lower middle), #338 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Cedar Rapids metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for insurance agencies · All 56 business types in the Cedar Rapids metro area

Screening a site or an acquisition in the Cedar Rapids metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Cedar Rapids metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.