Auto · Metro area · Nebraska
Insurance agencies in the Omaha, NE-IA metro area
Competitor counts, household spending and official business counts for insurance agencies in the Omaha, NE-IA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #356 of 387 scored metro areas
#1 of 3 scored metro areas based in Nebraska
- Listings
- 743
- 119 chain locations (16%)
- Official establishments
- 623
- +0.8% since 2019
- Household spending a year
- $643.9M
- On vehicle insurance · $1,652 a household
- Spending per listing
- $867K
- 31% below the U.S.
- Listings per 10k households
- 19.1
- 22% above the U.S.
- Population, 2025
- 1,009,836
- +4.2% since 2020
See the insurance agencies around any address in the Omaha metro area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Omaha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Omaha metro area scores 22 (low) on the Groundwork market score for insurance agencies, ranking #356 of 387 scored metro areas and #1 of 3 scored metro areas based in Nebraska. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 743 insurance agencies in the Omaha metro area. Chain locations make up 16% of them, against 21% across the U.S. Per 10,000 households, that is 19.1, 22% above the U.S. rate of 15.6.
Household spending on vehicle insurance in the Omaha metro area comes to about $643.9M a year: $1,652 per household, 16% below the U.S. average. That works out to $867K per agency, 31% below the U.S. figure of $1.3M.
In 2023, official counts showed 623 businesses with payroll in the Omaha metro area classed as insurance agencies and brokerages, up 0.8% from 2019. That is one for every 626 households, against one for every 966 across the U.S. Since fiscal 2022, 13 SBA-backed loans worth $3.7M have gone to businesses classed as insurance agencies and brokerages in the Omaha metro area. Population estimates show the Omaha metro area grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Omaha metro area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Omaha metro area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.1 | 20.4 | 15.6 |
| Spending per listing | $867K | $859K | $1.3M |
| Households per official establishment | 626 | 516 | 966 |
| Official establishment growth, 2019–2023 | +0.8% | +0.1% | −1.0% |
| Population growth, 2020–2025 | +4.2% | +2.8% | +3.1% |
| Spending per household on vehicle insurance | $1,652 | $1,750 | $1,957 |
| Median household income | $84,829 | $76,475 | $80,734 |
| Groundwork market score | 22 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 623+0.8% over the period
- Employees, 2023
- 3,302
- Annual payroll, 2023
- $286.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 743119 chain locations
- Listings at the U.S. rate for this spending
- 513The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 13
- Amount
- $3.7M
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Omaha metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Omaha metro area
- Population, 2025 estimate
- 1,009,836+4.2% since 2020
- Households
- 389,812
- Median age
- 37.7
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 4,346 sq. mi.
- People per square mile
- 226
- Median household income
- $84,829+25.0% vs. 2015–2019, before inflation
- Average household income
- $113,627
- Median home value
- $268,600
- Jobs located here
- 507,201
- Daytime population
- 999,164Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Omaha metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Omaha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Nebraska
Every Nebraska market ranked →The highest-scoring metro areas in Nebraska for insurance agencies, numbered among those based in Nebraska (a market based in another state is listed without a number), with the Omaha metro area marked.
Top metro areas in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Omaha, NE-IA | 22 | 743 | 19.1 | $867K | +4.2% | #356 of 387 |
| 2Lincoln, NE | 21 | 255 | 18.1 | $912K | +3.3% | #362 of 387 |
| 3Grand Island, NE | 18 | 64 | 21.1 | $861K | +1.5% | #371 of 387 |
| Sioux City, IA-NE-SD | 17 | 118 | 21.3 | $834K | +1.0% | #375 of 387 |
Other business types in the Omaha metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Omaha, NE-IA metro area?
There are 743 insurance agencies on map listings in the Omaha metro area as of September 2026. 119 of them (16%) are chain locations. The listings count insurance agencies. Official counts show 623 businesses with payroll classed as insurance agencies and brokerages in 2023, up 0.8% from 2019.
How much do households in the Omaha, NE-IA metro area spend on vehicle insurance?
About $643.9M a year, or $1,652 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 743 insurance agencies on map listings, it comes to $867K per agency. It is estimated from the incomes of the 389,812 households in the Omaha metro area and national spending patterns by income.
How does the Omaha, NE-IA metro area compare with the U.S. for insurance agencies?
The Omaha metro area has 19.1 insurance agencies per 10,000 households, 22% above the U.S. rate of 15.6. Spending per agency is $867K, 31% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Omaha metro area would have about 513, against 743 on map listings. There is one business with payroll in the industry for every 626 households, against one for every 966 across the U.S. The official count rose 0.8% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Omaha, NE-IA metro area growing?
Population estimates put the Omaha metro area at 1,009,836 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 389,812 households. The median household income in the Omaha metro area is $84,829 a year, 5% above the U.S. median of $80,734. That rose 25.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Omaha metro area scores 22 for insurance agencies (low), #356 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Omaha metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Omaha metro area
Screening a site or an acquisition in the Omaha metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Omaha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.