Auto · County · Iowa
Insurance agencies in Guthrie County, IA
Competitor counts, household spending and official business counts for insurance agencies in Guthrie County, IA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #1,981 of 2,272 scored counties
#35 of 71 scored counties in Iowa
- Listings
- 10
- 2 chain locations (20%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $9.4M
- On vehicle insurance · $2,048 a household
- Spending per listing
- $942K
- 25% below the U.S.
- Listings per 10k households
- 21.7
- 39% above the U.S.
- Population, 2025
- 10,782
- +1.6% since 2020
See the insurance agencies around any address in Guthrie County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Guthrie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, Guthrie County has a Groundwork market score of 24 (low): #1,981 of 2,272 scored counties and #35 of 71 scored counties in Iowa. That puts it in the bottom quarter of counties.
Household spending on vehicle insurance in Guthrie County comes to about $9.4M a year: $2,048 per household, 5% above the U.S. average. That works out to $942K per agency, 25% below the U.S. figure of $1.3M.
There are 10 insurance agencies on map listings in Guthrie County as of September 2026. Chain locations make up 20% of them, against 21% across the U.S. Per 10,000 households, that is 21.7, 39% above the U.S. rate of 15.6.
Official counts show 14 businesses with payroll classed as insurance agencies and brokerages in Guthrie County in 2023. That is one for every 329 households, against one for every 966 across the U.S. Population estimates put the population change in Guthrie County from 2020 to 2025 at +1.6%, slower than the U.S. (+3.1%).
How Guthrie County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Guthrie County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.7 | 17.7 | 15.6 |
| Spending per listing | $942K | $984K | $1.3M |
| Households per official establishment | 329 | 660 | 966 |
| Official establishment growth, 2019–2023 | n/a | −5.7% | −1.0% |
| Population growth, 2020–2025 | +1.6% | +1.5% | +3.1% |
| Spending per household on vehicle insurance | $2,048 | $1,738 | $1,957 |
| Median household income | $77,711 | $75,059 | $80,734 |
| Groundwork market score | 24 | 20 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 14
- Employees, 2023
- 25
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 102 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Guthrie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Guthrie County
- Population, 2025 estimate
- 10,782+1.6% since 2020
- Households
- 4,600
- Median age
- 45.0
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.3
- Land area
- 591 sq. mi.
- People per square mile
- 18
- Median household income
- $77,711+27.1% vs. 2015–2019, before inflation
- Average household income
- $100,744
- Median home value
- $180,100
- Jobs located here
- 3,087
- Daytime population
- 9,376Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Guthrie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Guthrie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for insurance agencies, numbered among those based in Iowa, with Guthrie County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 53 | 25 | 12.1 | $1.6M | +9.0% | #1,014 of 2,272 |
| 2Marion County, IA | 52 | 20 | 15.0 | $1.3M | +2.3% | #1,055 of 2,272 |
| 3Johnson County, IA | 51 | 62 | 9.8 | $1.6M | +4.6% | #1,073 of 2,272 |
| 4Madison County, IA | 48 | 7 | 10.5 | $1.9M | +3.8% | #1,165 of 2,272 |
| 5Benton County, IA | 46 | 12 | 11.8 | $1.8M | +1.8% | #1,240 of 2,272 |
| 6Mills County, IA | 45 | 7 | 13.0 | $1.5M | +2.6% | #1,277 of 2,272 |
| 7Jasper County, IA | 44 | 22 | 14.7 | $1.3M | +0.9% | #1,329 of 2,272 |
| 8Grundy County, IA | 40 | 6 | 11.7 | $1.6M | +0.2% | #1,438 of 2,272 |
| 9Story County, IA | 40 | 50 | 12.9 | $1.3M | +2.7% | #1,457 of 2,272 |
| 10Boone County, IA | 38 | 14 | 12.8 | $1.5M | +0.4% | #1,522 of 2,272 |
| 35Guthrie County, IA | 24 | 10 | 21.7 | $942K | +1.6% | #1,981 of 2,272 |
Other business types in Guthrie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Guthrie County, IA?
As of September 2026, map listings count 10 insurance agencies in Guthrie County. 2 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 14 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Guthrie County, IA spend on vehicle insurance?
About $9.4M a year, or $2,048 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 10 insurance agencies on map listings, it comes to $942K per agency. It is estimated from the incomes of the 4,600 households in Guthrie County and national spending patterns by income.
How does Guthrie County, IA compare with the U.S. for insurance agencies?
Guthrie County has 21.7 insurance agencies per 10,000 households, 39% above the U.S. rate of 15.6. Spending per agency is $942K, 25% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Guthrie County would have about 8, against 10 on map listings. There is one business with payroll in the industry for every 329 households, against one for every 966 across the U.S.
How fast is Guthrie County, IA growing?
Population estimates put Guthrie County at 10,782 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 4,600 households. Median household income in Guthrie County is $77,711, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Guthrie County scores 24 for insurance agencies (low), #1,981 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Guthrie County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Guthrie County
Screening a site or an acquisition in Guthrie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Guthrie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.