Auto · County · Iowa
Insurance agencies in Webster County, IA
Competitor counts, household spending and official business counts for insurance agencies in Webster County, IA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #2,128 of 2,272 scored counties
#51 of 71 scored counties in Iowa
- Listings
- 27
- 4 chain locations (15%)
- Official establishments
- 31
- −20.5% since 2019
- Household spending a year
- $26.3M
- On vehicle insurance · $1,712 a household
- Spending per listing
- $975K
- 22% below the U.S.
- Listings per 10k households
- 17.6
- 13% above the U.S.
- Population, 2025
- 36,838
- −0.4% since 2020
See the insurance agencies around any address in Webster County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Webster County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Webster County scores 17 (low) on the Groundwork market score for insurance agencies, ranking #2,128 of 2,272 scored counties and #51 of 71 scored counties in Iowa. That puts it in the bottom quarter of counties.
At $1,712 per household (12% below the U.S. average), households in Webster County spend about $26.3M a year on vehicle insurance. Spread across 27 insurance agencies, that is $975K per agency, 22% below the U.S. figure of $1.3M.
There are 27 insurance agencies on map listings in Webster County as of September 2026. 4 of them (15%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 17.6, 13% above the U.S. rate of 15.6.
In 2023, official counts showed 31 businesses with payroll in Webster County classed as insurance agencies and brokerages, down 20.5% from 2019. That is one for every 496 households, against one for every 966 across the U.S. Between 2020 and 2025, the population of Webster County declined 0.4%, against +3.1% for the U.S.
How Webster County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Webster County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.6 | 17.7 | 15.6 |
| Spending per listing | $975K | $984K | $1.3M |
| Households per official establishment | 496 | 660 | 966 |
| Official establishment growth, 2019–2023 | −20.5% | −5.7% | −1.0% |
| Population growth, 2020–2025 | −0.4% | +1.5% | +3.1% |
| Spending per household on vehicle insurance | $1,712 | $1,738 | $1,957 |
| Median household income | $68,975 | $75,059 | $80,734 |
| Groundwork market score | 17 | 20 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 39 → 31−20.5% over the period
- Employees, 2023
- 114
- Annual payroll, 2023
- $6.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 274 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Webster County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Webster County
- Population, 2025 estimate
- 36,838−0.4% since 2020
- Households
- 15,375
- Median age
- 39.6
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 716 sq. mi.
- People per square mile
- 52
- Median household income
- $68,975+45.3% vs. 2015–2019, before inflation
- Average household income
- $83,997
- Median home value
- $153,800
- Jobs located here
- 17,395
- Daytime population
- 38,670Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Webster County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Webster County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for insurance agencies, numbered among those based in Iowa, with Webster County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 53 | 25 | 12.1 | $1.6M | +9.0% | #1,014 of 2,272 |
| 2Marion County, IA | 52 | 20 | 15.0 | $1.3M | +2.3% | #1,055 of 2,272 |
| 3Johnson County, IA | 51 | 62 | 9.8 | $1.6M | +4.6% | #1,073 of 2,272 |
| 4Madison County, IA | 48 | 7 | 10.5 | $1.9M | +3.8% | #1,165 of 2,272 |
| 5Benton County, IA | 46 | 12 | 11.8 | $1.8M | +1.8% | #1,240 of 2,272 |
| 6Mills County, IA | 45 | 7 | 13.0 | $1.5M | +2.6% | #1,277 of 2,272 |
| 7Jasper County, IA | 44 | 22 | 14.7 | $1.3M | +0.9% | #1,329 of 2,272 |
| 8Grundy County, IA | 40 | 6 | 11.7 | $1.6M | +0.2% | #1,438 of 2,272 |
| 9Story County, IA | 40 | 50 | 12.9 | $1.3M | +2.7% | #1,457 of 2,272 |
| 10Boone County, IA | 38 | 14 | 12.8 | $1.5M | +0.4% | #1,522 of 2,272 |
| 51Webster County, IA | 17 | 27 | 17.6 | $975K | −0.4% | #2,128 of 2,272 |
Other business types in Webster County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Webster County, IA?
As of September 2026, map listings count 27 insurance agencies in Webster County. 4 of them (15%) are chain locations. The listings count insurance agencies. Official counts show 31 businesses with payroll classed as insurance agencies and brokerages in 2023, down 20.5% from 2019.
How much do households in Webster County, IA spend on vehicle insurance?
About $26.3M a year, or $1,712 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 27 insurance agencies on map listings, it comes to $975K per agency. It is estimated from the incomes of the 15,375 households in Webster County and national spending patterns by income.
How does Webster County, IA compare with the U.S. for insurance agencies?
Webster County has 17.6 insurance agencies per 10,000 households, 13% above the U.S. rate of 15.6. Spending per agency is $975K, 22% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Webster County would have about 21, against 27 on map listings. There is one business with payroll in the industry for every 496 households, against one for every 966 across the U.S. The official count fell 20.5% from 2019 to 2023, against −1.0% for the U.S.
How fast is Webster County, IA growing?
Population estimates put Webster County at 36,838 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 15,375 households. Median household income in Webster County is $68,975, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Webster County scores 17 for insurance agencies (low), #2,128 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Webster County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Webster County
Screening a site or an acquisition in Webster County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Webster County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.